Term 0 - Management and Marketing Topics (optional)
Since not all degree candidates have the same academic and professional backgrounds, ISCTE Business School offers a introductory term with several topics.
The admissions committee may recommend this introductory term after appraising the applicant's CV. This special preparation will enable students to adapt more easily to the complex issues discussed in their required courses.
|1st Semester (September - January)||ECTS||2nd Semester (January - May)||ECTS|
|Marketing Communications||3||Digital and Social Media Marketing||6|
|Distribution Channels||3||New Trends in Marketing||3|
|Quantitative Methods for Marketing||6||Sales Team Management and Negotiation||3|
|Branding||6||Innovation and Creativity in Marketing||6|
|Consumer Behaviour and Marketing Research||6||Relationship Marketing||6|
|Strategic Marketing||6||Electives (10 different courses to choose from)
||To be announced|
|Research Seminar in Marketing||6|
|Master Project/Dissertation in Marketing||54
Note: The courses below are examples of modules which may be offered; however, the School reserves the right to alter, omit or add optional modules within the overall framework described above:
• Brand Expression and Identity
• Business and Brand Strategy
• Digital Marketing
• Entrepreneurship and Venture Creation
• Other courses offered by ISCTE, in accordance with the student profile.
Academic Year 2019/2020 (subject to change)
|Welcome Day||02 September 2019
|Kick-Off Activities||02 - 06 September 2019|
|Period of Lectures||09-09-2019
|Exams 1st Term||14-10-2019||26-10-2019|
|Exams 2nd Term||02-12-2019||14-12-2019|
|Second Chance Exams||06-01-2020||11-01-2020|
|Period of Lectures||03-02-2020||16-05-2020|
|Exams 1st Term||16-03-2020||28-03-2020|
|Exams 2nd Term||18-05-2020||30-05-2020|
|Second Chance Exams||08-06-2020||16-06-2020|
Note: Some exams may take place out of this period
|Research Seminar in Marketing||September to December 2020
|Master Project/Dissertation in Marketing||Delivery no later than September 2021|
Note: some changes can be made yet to the calendar. Students should NOT book their flight back before knowing the exact dates of all examinations, including Second Chance exams.
Lectures in the 1st year are mandatory to all students and take place in a full-time schedule, usually in the morning period.
IBS faculty members are well-known, active contributors to management education who have published widely in a host of well-known international journals. IBS has, to its credit:
- A full-time faculty with PhDs from well-known universities such as Warwick and Glasgow University (UK), Cardiff University (UK) and HEC - Paris (France). This diversity confers on the programme an international outlook and state-of-the-art instruction in management.
- A part-time faculty with instructors who are prominent in the business world and whose experience can better help to connect students to the real business environment through the classes, workshops and seminars they give;
- A shared goal to provide an outstanding learning experience with every course; each learning module is closely supervised and evaluated to assure our School's reputation for exceptional teaching and curriculum quality.
List of Faculty
Daniela Langaro is visiting professor at ISCTE-IUL (Portugal) lecturing since 2015 at the Masters and Bachelor Programs. Following her 15 years of experience in Consumer Packaged Goods and OTC industry, Langaro moved to academia in 2012, obtaining her PhD in marketing at ISCTE-IUL. Her general research interests involve issues in internet marketing, social media, brand communications and brand management. She has published her research in scientific journals such as Journal of Marketing Communications.
Enrique Bigné is a Marketing Professor in Universitat de Valencia (Spain), has published more than 13 books, and has more than 130 research papers on topics such as customer value, branding, country of origin, advertising media planning, internet, service quality, tourism destination. Recent work includes research Digital Marketing and in the implications of Virtual Reality and Augmented Reality on Marketing.
With a MSc in Management from ISCTE-IUL and a PhD in Social Statistics from the University of Southampton (UK), Dr. Maria de Fátima Salgueiro is currently an Associate Professor at ISCTE-IUL Busines School. Her research interests include Statistical Modelling, namely Structural Equation Models, Latent Growth Curve Models and Graphical Models. She has published in leading scientific journals, both in terms of theoretical contributions to the field of Statistics and concerning applications in Marketing and Management.
José Pedro DIONÍSIO
Senior partner at IMR (Portugal) in the area of marketing services and associate professor at IBS, Dionísio has extensive consulting experience and is the director of Executive Master's in Marketing at IBS. He holds a PhD degree in Marketing from HEC - Paris (France) and he’s also Marketing, Operations and General Management Department Director at ISCTE-IUL Business School.
João Faria GOMES
João Faria Gomes is co-director of the Executive Master in Brand Management at IBS. He holds a Bachelor's degree in Management from Catolica University. He is a lecturer at IBS. He has held management positions in large Portuguese and multinational companies and possesses extensive consulting experience. He is the director and senior consultant at Kayak, Consultoria de Negócios.
Guest Lecturer at IBS, Dr. Justino holds a Bachelor's in Management in ISCTE. He is a senior partner at Proóptica and director of GIEM/ISCTE. He is also director of the Executive Master's in Commercial Administration at IBS.
Hélia Gonçalves PEREIRA
Assistant professor of Marketing at IBS, Dr. Pereira holds a PhD degree in Marketing from the ISCTE Business School (IBS). She is the director of Marketing FutureCastLab, the first European laboratory in new trends in marketing, which researches and analyzes international trends in the field and is supported by a joint venture of 20 of the major companies operating in Portugal.
Rui Vinhas da SILVA
Rui Vinhas da Silva has a PhD and Post-Doctorate from Manchester Business School. Before joining ISCTE as an Associate Professor in April 2010, he was an Associate Professor at Manchester Business School and a member of the faculty since 1998. Over the years he was heavily involved in MBA teaching and PhD supervision at MBS. Throughout this period he was very actively involved in Senior Executive training programmes and consultancy through Manchester Business School. Vinhas da Silva has research interests in the areas of national competitiveness, country branding, corporate reputation and country of origin effects having published books and numerous journal articles in both streams.
Susana Henriques MARQUES
Assistant professor at IBS, Dr. Cunha holds a PhD in Marketing at IBS and has extensive experience in merchandising consultant services at the Merchandising Institute, Portugal.
In the scope of this programme, ISCTE Business School provides a Welcome Day to its students, which consists in a Welcome Session with the Dean of the School, all of the Directors of masters, and a presentation from ISCTE Junior Consulting, ending with a guided visit to ISCTE’s facilities.
The best and most memorable programmes are distinguished from the first moment. ISCTE Business School organizes the first day of classes for team building activities that since the beginning of his academic life, the true freshmen create team spirit and friendship.
These activities will allow the student to:
- Get to know your colleagues in a relaxed and friendly environment enabling contact and networking;
- Discover IBS reality, the environment, infrastructures and support services;
- Start the process successfully of changing a high school student to an undergraduate student mind-set;
- Realize the new challenges that expecting a student of Masters and their professional opportunities and contact with the testimonials from alumni.
IBS Mentoring Programme is a personal development project, reserved for our best Masters Students. Through this programme, they can contact a former IBS Student.
The aim of this programme is to allow students to complement their academic background and training at ISCTE Business School with a better knowledge of the economic and business reality where they will integrate in the near future.
With their mentors, students have the opportunity to discuss their academic progress and career prospects, and benefit from their recognised professional experience that will help them clarify many of the most pressing issues.
For more information about IBS Mentoring Programme, contact email@example.com
Tiago Gonçalves, IBS Mentor
Manager planning and controlling management at EDP innovation and EDP ventures
BSc in Management 2006
"On a personal level has been truly rewarding to contribute in some way, through my career, experience and knowledge for a whole new generation of managers. It is certainly an enriching experience for Mentors, forcing them to resume contact with life and academic difficulties and concerns that students face today.
Companies Represented (Edition 2013/2014)
Tuition Fees for International Students* 2019/2020
|1st Year||€ 7.000|
|2nd Year (dissertation/project)||€ 2.800|
International students are expected to pay the whole fee for each year in a single lump sum at enrolment.
Tuition Fees for Students of the European Union 2019/2020
|1st Year||€ 5.250|
|2nd Year (dissertation/project)||€ 1.600|
During the first year the tuition fee can be paid either in one lump sum or spread over nine instalments.
For the 1st Year:
|1st installment||€ 750||in enrollment|
|2nd installment||€ 562,50
||Until 15 October 2019|
|3rd installment||€ 562,50||Until 15 November 2019
|4th installment||€ 562,50||Until 15 December 2019|
|5th installment||€ 562,50||Until 15 January 2020
|6th installment||€ 562,50||Until 15 February 2020
|7th installment||€ 562,50||Until 15 March 2020
|8th installment||€ 562,50||Until 15 April 2020|
|9th installment||€ 562,50||Until 15 May 2020
This tuition includes:
- Travel and accommodation for the midweek residential stay in Barcelona, Spain
- Free access to all IBS facilities and general services.
*The international student status is applied to students who:
- Are not nationals of a Member State of the European Union;
- Have foreign nationality different from that of a Member State and are legally resident in Portugal for less than two years, uninterrupted, on August 31 of the year in which they wish to join the ISCTE and children residing with them legally **;
- The nationality is not an African Portuguese speaking country, PALOP (As Deliberation of the Board of Management of ISCTE-IUL).
International Students must pay the whole tuition fee each year in a single lump sum at the enrolment.
** For residence time score effects in Portugal, does not fall time with a residence permit for study.
The application of international students to the masters of ISCTE-IUL is done online through the same portal as national students acess.
European Union (EU) and EEA (Iceland, Liechtenstein and Norway) citizens have the right to move to another EU Member State to live, study and work, but should contact the Department of Immigration and Border Control (SEF) after arriving in Portugal. Evidence will have to be provided of enrolment at ISCTE, as well as proof of health insurance coverage and sufficient financial resources.
Nationals of non-EU or non-EEA countries must apply for a study visa, which is a special permit granted to foreign students coming to Portugal. This visa must be obtained from the consular section of the Portuguese embassy or consulate in the country of residence. Should you have any doubts, please check with your local Portuguese embassy or consulate. The study visa may be granted on a multiple entry basis and is valid for one year.
The Portuguese Public Health System covers students from the EU holding a valid document issued by the health authority of the country of origin.
If you have private health insurance, ask your insurance company if it can provide extra medical coverage for your stay abroad. Be sure that your current health insurance policy is valid until the end of the programme. If you are not an EU citizen, check what documents you need to receive assistance in Portugal on your current health care plan. You must be sure you have appropriate medical coverage for the duration of your studies in Portugal.
The ISCTE Business School strives to promote and develop a culture of merit. In order to highlight and reward the best students, and to value their individual effort and performance, the School has created incentives and goals for our students to strive towards.
Students who have concluded a Undergraduate Degree in an international or national university with at least one of the three international “Triple Crown” accreditations (AACSB, AMBA or EQUIS) and with a GPA (Grade Point Average) of between 15 and 20, on a scale of 0-20 are eligible to the Admission Award.
The Admission Award is indexed to the GPA as per the following table:
Undergraduate Degree GPA**
15 (on a scale of 0-20)
20% of the 1st year's tuition fee
16 (on a scale of 0-20)
40% of the 1st year's tuition fee
17 (on a scale of 0-20)
Full tuition fee of the 1st year’s Master Programme
** Students from International universities should submit their final classification to the conversion rule between ECTS echelons and the classification scale of the ISCTE Business School (from 0 to 20), according to the following:
“A” – Final classification between 16 and 20; “B” – Final classification between 14 and 15; “C” – Final classification of 13; “D” – Final classification between12 and 11; “E” – Final classification of 10; “F” – Final classification of 9 or below. Students whose evaluation on the above scale places them between two points should be given the award indexed to the lower evaluation.
To be eligible for the Admission Award, students must be accepted for a Full-time Master Programme managed exclusively by IBS.
The information herein is additional to the general rules of ISCTE-IUL which should also be read carefully.
See the regulations here.
*Subject to approval
Best Student Award
The ISCTE Business School awards a prize of €1,500 to the best student in each IBS Masters Programme.
For further information, please contact the IBS Masters Programmes office: firstname.lastname@example.org
Among the alumni of 2014/2015:
The MSc in Marketing has an employment rate of 100% up to 12 months after completion of Programme. The sectors most represented in the recruit of master's graduates are the Large Distribution & Retail, Retail & Services, Banking and Industry & Energy. In this range of sectors, some of the major recruiters are Jerónimo Martins, Sonae MC – Well’s, Tabaqueira – Philip Morris International, and EDP.
Some of the companies that hire master students of IBS: