ISCTE Business School

Entrepreneurial Marketing

Programme

This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.

Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.

Syllabus >
Schedule >


Lecturers:

Prof. Marek Gnusowski

Assistant professor in Management at Poznan University - Poland. 

 

 

Prof. Rusudan Chachanidze

Director of Entrepreneurship Development Center
Caucasus University Georgia.