This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.
Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.
Prof. Marek Gnusowski
Assistant professor in Management at Poznan University - Poland.
Prof. Rusudan Chachanidze
Director of Entrepreneurship Development Center
Caucasus University Georgia.