Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.
At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.
Prof. João Faria Gomes
MA in Business Administration at Universidade Católica, Portugal;
Guest Professor at ISCTE-IUL.
Prof. Daniela Langaro
Guest Professor at ISCTE Business School and Universidade Católica in Marketing;
Professor in Vlerick Business School;
PHD in Marketing (ISCTE Business School/Portugal);
MA in Business Administration.