Daniela Langaro da Silva do Souto
Profile
- Social Media
- Brand equity
- Consumer Relationship Management
- Negative Word-of-Mouth
- Brand benevolence
Teaching and Research Interests
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Qualifications
| Type | Course | Institution | Year |
|---|---|---|---|
| Doutoramento | PhD in Marketing | ISCTE-IUL | 2015 |
| Mestrado | Master in Business Administration | Fundação Getulio Vargas | 2001 |
| Pós-Graduação | Post-graduation in Marketing | Pontifícia Universidade Católica | 1996 |
| Licenciatura | Business Administration | Universidade Federal do Rio Grande do Sul | 1995 |
Academic activities
Courses
| Consumer Behavior Analytics (Coordinator) |
| Marketing Strategy Analytics |
| Marketing Communications |
| Marketing Management (2.º Cycle - Ch) (Coordinator) |
| Digital Marketing (Coordinator) |
| Digital Marketing Analytics (Coordinator) |
| Digital and Social Media Marketing (Coordinator) |
| Web Marketing and E-Commerce (Coordinator) |
Supervisions
Master ThesisPedro Miguel Lopes Rondão, "CEO Sociável: percurso até Brand Equity e Relação da Marca", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2019 |
| Gonçalo Filipe Mendes Afonso, "Understanding Smart-Speakers Adoption in Portugal: A Unified Theory of Acceptance and Use of Technology applied in the Portuguese Consumer Market", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2019 |
| Zhou Ying, "Influenciadores da mídia social e seus efeitos de marketing sobre seguidores - Um estudo exploratório em microblogs de revisão de restaurantes", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2019 |
| Margaux Julie Müeller, "Uma Análise das Estratégias de Marketing Digital no Instagram: Comparando Narrativas e Estratégias Criativas Informativas Entre Outras Táticas Criativas", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2019 |
| Joana Amaro Barata, "Redes sociais como ferramenta de comunicação para pequenas e médias empresas: Lições aprendidas sobre as melhores práticas para empresas com um orçamento limitado", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2019 |
| Helder António Pereira Agostinho das Neves, "No Olho do Furacão: Correção ou Perdão?", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2018 |
| Ana Beatriz Ferreira Paula, "Os influenciadores digitais estão a estragar o seu negócio? Os efeitos do boca-à-boca negativo comunicado por influenciadores digitais na intenção de compra", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2018 |
| Andreia Filipa Venâncio Marujo Barnabé, "O impacto do online passa-palavra negativo nos consumidores no setor do calçado desportivo", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2018 |
| André Gomes de Castro Soares, "Como as diferentes vozes envolvidas em comunicação de crises, influenciam as intenções de passa-palavra negativo dos consumidores e a reputação corporativa, durante uma paracrise de reclamações de clientes ocorrente no Facebook", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2018 |
| Beatriz Helena Gil Santos da Silva, "Os efeitos do marketing em tempo real e das marcas patrocinadoras no valor da marca e interação do consumidor", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2018 |
| Camille Girard Berthelot, "The Influence of User-Generated Content in the Choice of Accommodation Among Backpackers", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Ana Rita Amaral Caetano, "Insights on the use and Consequences of User-Generated Content in the Context of Portuguese Luxury Hotels", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Joana Gomes Duarte, "What Motivates Consumers to Contribute on Social Media? The impact of Brand Humanization, Privacy Concern and Ideal Self-Congruity", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Mariana Pires do Rosário Costa, "The Impact of Negative Word of Mouth on Loyal Consumers in the Telecomunication Industry", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Charlotte Hackenberger, "Sports Brand Storymaking - An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case os Adidas", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Tânia Raquel Oliveira Lopes, "The Influence of Brand Anthropomorphism in user's Online Engagement: An exploratory study in the healthy food context", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Inês Maria Santos Lopes, "Active Engagement in the Facebook Brand Pages of Luxury Hotels", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Rita Ribeiro do Nascimento, "Exploring Individuals Perception of Non-Sponsored Branded user Generated Content, the Affect on its use and the Outcome of Digital Engagement on Instagram", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Anna-Katharina Penke, "Building Online Content on Offline Moments - Opportunities for Brands in Social Media", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2017 |
| Frederik Bastian Schoop, "Footbaal Sponsorships", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2016 |
| Francisca Silva Simões , "Badoca Safari Park: A Proposition on How to Efficiently Target the Young Segment ", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2015 |
| Mariana Freire , "The use of blogs as a marketing tool in the fashion industry", Daniela Langaro da Silva do Souto, Master Thesis, Concluído, 2015 |
Final ProjectSarah Höckner, "Geração de leads B2B num contexto de conferência, alicerçado em comunicações de marketing integradas: door2door no UITP Summit 2019", Daniela Langaro da Silva do Souto, Final Project, Concluído, 2019 |
| Eduardo Miguel Oliveira do Ângelo, "How OnePlus Overcame the Challeenges of E-Commerce in the Smartphone Industry. The strategic role of distribution and communication", Daniela Langaro da Silva do Souto, Final Project, Concluído, 2017 |
| João Maria Corrêa Monteiro Macieira Condeixa, "Grandella: O renascer de uma marca no segmento de Luxo", Daniela Langaro da Silva do Souto, Final Project, Concluído, 2016 |
Scientific Activities
Scientific Articles in International Journals
| Schivinsky, B, Souto, D. & Shaw, C (2019). THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMERS ATTITUDES AND BEHAVIORAL INTENTIONS CONCERNING BRANDSPONSORED EVENTS. Journal of Event Management., Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Paulo Rita (2019). Users´ brand page participation: a new construct to measure participation on social networking sites. Int. J. of Internet Marketing and Advertising., Ciência-IUL |
| Souto, D., Loureiro, S. M. C. & Coutreiras, M (2019). THE IMPACT OF NOSTALGIA AND PROBABILITY MARKERS ON THE EFFECTIVENESS OF ADVERTISING CREATIVE STRATEGIES. Journal of Promotion Management., Ciência-IUL |
| Loureiro, S. M. C., Guerreiro, J., Eloy, S., Langaro, D. & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: a text mining-based review. Journal of Business Research. 100, 514-530, Ciência-IUL, Indexada (SCOPUS/ISI) |
| Langaro, D., Rita, P. & Salgueiro, M. F. (2018). Do social network sites contribute for building brands? Evaluating the impact of users participation on brand awareness and brand attitude. Journal of Marketing Communications. 24 (2), 146-168, Ciência-IUL, Indexada (SCOPUS) |
Book Chapters
| Daniela Souto, Sandra Loureiro, Soares, A. (2019) "When consumers complaints fall into public domain: Negative E-WOM on social media", IGISouto, D., Loureiro, S. M. C. & Soares, A. (2019). When consumers complaints fall into public domain: Negative E-WOM on social media. In Exploring the Power of Electronic Word-of-Mouth in the Services Industry.: IGI., Ciência-IUL |
| Sandra Loureiro, Daniela Souto (2018) "How corporate social responsibility can influence brand equity", Nova Science PublishersLoureiro, S. M. C. & Souto, D. (2018). How corporate social responsibility can influence brand equity. In William D. Nelson (Ed.), Advances in business and management. (pp. 159-184). New York: Nova Science Publishers., Ciência-IUL |
Conference Proceedings
| Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude,. Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL |
| Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL |
| Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL |
International Communications
Oral PresentationSouto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference (EMAC)., Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL |
| Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude, . Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL |
| Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL |
| Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL |
Other Activities
Professional Activities
| Angelini Farmacêutica, Senior Brand Manager (2005/2010) |
| Católica Lisbon School of Business and Economics, Visiting Assistant Professor (2015/) |
| Danone Portugal, Senior Manager (2010/2012) |
| O Boticário Portugal, Marketing Consultant for the brand relaunch in Portugal (2005/2005) |
| Procter & Gamble, Assistant Brand Manager (1999/2001) |
| Unilever Rotterdam, European Senior Brand Manager (2001/2004) |
| Vlerick Business School, Lecturer in Marketing Strategy (2015/) |
Academic Management Positions
| Coordenadora da unidade curricular Gestão de Marcas (2015/2015) |
| Coordenadora da unidade curricular Gestão de Comunicação (2017/2017) |
| Coordenadora da unidade curricular Gestão do Marketing (2.º Ciclo - Ch) (2017/2017) |
| Coordenadora da unidade curricular Marketing Digital e Social Media (2018/2018) |
| Coordenadora da unidade curricular Gestão do Marketing (2.º Ciclo - Ch) (2018/2018) |
| Coordenadora da unidade curricular Gestão do Negócio (2018/2018) |
| Coordenadora da unidade curricular Tendências em Marketing Digital (2018/2018) |
| Coordenadora da unidade curricular Gestão do Negócio (2018/2018) |
| Coordenadora da unidade curricular Simulador de Marketing (2018/2018) |
| Coordenadora da unidade curricular Marketing Digital (2018/2018) |
| Coordenadora da unidade curricular Web Marketing e Comércio Electrónico (2019/2019) |
| Coordenadora da unidade curricular Tendências em Marketing Digital (2019/2019) |
| Coordenadora da unidade curricular Gestão do Negócio (2019/2019) |
| Coordenadora da unidade curricular Marketing Digital (2019/2019) |
| Coordenadora da unidade curricular Marketing Internacional (Mm) (2019/2019) |
| Coordenadora da unidade curricular Gestão do Marketing (2.º Ciclo - Ch) (2019/2019) |
| Coordenadora da unidade curricular Marketing Digital (2020/2020) |
| Coordenadora da unidade curricular Marketing Digital com Métodos Analíticos (2020/2020) |
| Coordenadora da unidade curricular Comportamento do Consumidor com Métodos Analíticos (2020/2020) |
| Coordenadora da unidade curricular Marketing Digital e Social Media (2020/2020) |
Awards
| Best Paper Award. 2nd International Conference in Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal. - 2015 (International) |
