ISCTE Business School

Sandra Loureiro is the first portuguese researcher publishing at the Journal of Marketing (American Marketing Association).

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  • 27 Jun. 2019
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ISCTE Business School congratulates the Professor and Researcher Sandra Loureiro, from the Marketing, Operations and General Management Department for the paper “Brand Coolness” published in the Journal of Marketing (American Marketing Association). 
This journal is ranked in the Financial Times (FT50) and in the ABS ranking as 4*.

 
 See abstract here.