ISCTE Business School


The "White City" -The Lisbon of Stories and Inspiration


Lisbon, forever known as the ancient city of the explorers, molded by generations of invaders and rulers from diverse cultures and backgrounds, has one of the most colorful cultures and architectures in Europe – you can easily find elements of Romanesque, Gothic, Manueline, Baroque, Traditional Portuguese, Modern and Post-Modern styles in a single day around the city.

You can start your journey through time with two World Heritage architectural marvels, described by Unesco as 'Portuguese art at its best' and a 'reminder of the great maritime discoveries that laid the foundations of the modern world': the Monastery of the Hieronymites and Tower of Belém. Then, find the way from the East to the West within the 6000 most precious treasures from Caloust Gulbenkian Collection, and the fantastic Berardo Collection, that offers a panorama of the creation of plastic arts in the twentieth century and the beginning of the XXI century – ending your expedition at the acclaimed Design Museum.

Built on seven legendary hills along the Tagus River and facing the Atlantic Ocean, Lisbon will also seduce you with characteristic mosaic pavements and impressive tiled façades. To breathtaking panoramas of the city, hopp on one of the picturesque yellow tram – dating from the 1930’s – and explore the strategically-placed and so-called miradouros (viewpoints). If you want to see the most famous sites, you should try tram line no. 28 – a journey through colorful 18th century squares downtown and the medieval maze of the Alfama district overlooked by an ancient Castelo de São Jorge (Saint George’s Castle), that offers a great panorama over the city.

Once in Castelo, you will find yourself at the perfect setting for Lisbon’s emblematic music: Fado. For those who prefer less mournful lyrics and music, there is always something going on in Lisbon, from major concerts to film and music festivals.

What a wonderful mix of the old-fashioned and the trendy; the historic and the contemporary! There is always plenty to do, see and experience in Lisbon, the European Consumer's Choice Best Destination in 2010!