This course objectives consist in:
- Develop an awareness of international tourism and hospitality marketing and research to progress with confidence;
- Develop critical and analytical skills;
- Improve the skills required in preparing and presenting written and oral materials;
- Actively participate in discussion and debate over contemporary issues in international tourism and hospitality Marketing.
Prof. Ana Brochado
Vice-Dean at IBS;
Director of the PhD in Tourism Management.
Prof. Asad Mohsin
President of Department of Marketing at the University of Waikato (New Zealand);
Associate Professor of Tourism and Hospitality Management.