Iscte Business School is pleased to announce the final lecture of Full Professor Pedro Dionísio, a prominent figure in marketing education and research in Portugal.

About Professor Pedro Dionísio:

• He joined Iscte in 1973 as a student, completing two degrees (Sociology and Management) in the evening program over eight years.
• He was involved in the creation of the Student Association and AIESEC at Iscte.
• He began his academic career as a teaching assistant in 1985, eventually becoming a full professor. Over 40 years of teaching, he has impacted thousands of students across multiple courses.
• He served as Director of the Department of Marketing, Operations and General Management, playing a crucial role in elevating the prestige of the Marketing FutureCast Lab.
• During the pandemic, he stood out with the television program “Three Minutes to Inspire Portugal”, broadcast on RTP1, which reached a global audience of 11.7 million viewers.
• He is the author and co-author of essential works in the marketing field, including “Mercator” and “AI_NOVATOR”, leading the way in discussions on emerging topics like Artificial Intelligence and Sustainability in marketing.

Since 2004, he has coordinated the Postgraduate Program in Sports Management and Marketing at Iscte Executive Education, training hundreds of professionals in the field.

• Event Details:
• Date: May 6, 2025
• Time: 6:30 PM
• Location: Iscte Grand Auditorium

This event celebrates the remarkable career of Professor Pedro Dionísio and is open to the entire academic and alumni community. Admission is free, but seats are limited.

For more information and registration, visit the official event page.