The 13th edition of Marketing Journeys returns on May 8, 2025, at ISCTE's Grand Auditorium, focusing on the theme of Youth Marketing. The event aims to explore how brands can adapt and innovate to connect with Generation Z—a generation deeply immersed in the digital world. It underscores that youth are not just the future but also the present, embodying inspiration and revolution.​

Organised by NAMI, the ISCTE Marketing Students’ Association, the event aspires to be Portugal's premier university marketing conference. Its primary goal is to bridge the gap between students and the latest marketing trends and challenge. (marketingjourneys.pt)

Participants will delve into how brands adjust to an increasingly young and demanding audience. In an environment saturated with diverse stimuli, the event will highlight how companies stand out and deliver unique experiences and emotions.​

As in previous editions, the event will feature renowned speakers, showcase the best experiences companies have to offer, provide a delightful coffee break, facilitate networking opportunities, and include surprises to enrich the day.​

Continuing its tradition of social responsibility, NAMI will donate part of the proceeds from the 13th edition of Marketing Journeys to a youth support association.​

This edition of Marketing Journeys is an event not to be missed!

​