The episode of the “Portugal Plus” series (“Imagens de Marca”, SIC) about the incorporation of innovation strategies in Portuguese brands featured the intervention of Professor Ana Brochado from Iscte Business School!

For Professor Ana Brochado, “a good example of success (..) are the Portuguese companies with a strong legacy and history (...). Through innovation and differentiation, they were able to reinvent themselves and capture consumer preferences, in the national and international markets”.

Watch the full episode below!