Curricular Courses
Supervisions
Master Thesis
João Maria Bentes Pimenta Baptista Rodrigues, "O Impacto da Perceção dos Consumidores na Relação de Lealdade com um Artista Musical", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2025
Winnie Siziba, "Turismo médico", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2024
Vanja Abramovic, "Efeito da Responsabilidade Social Corporativa na Confiança e Fidelidade do Cliente na Indústria de Combustíveis no Varejo em Montenegro", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2024
Anita Yona Chenga, "Sinais sustentáveis, mentes cépticas: Sondagem dos factores publicitários que conduzem à perceção do greenwashing", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2024
Ilka Stauvermann, "Análise do Impacto Atual e Potencial dos Operadores de Turismo de Vida Selvagem Marinha na Conservação Marinha nos Açores", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2024
Ana Cláudia Gouveia Caires, "A Influência das Práticas Sustentáveis na Satisfação dos Clientes", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2023
Ana Carolina Pão Mole Asper Simão, "Micro-influencers: como é que os consumidores os percecionam, em termos de confiança e engagement, relativamente a sustentabilidade", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2023
Kornilia Eleftheria Magkou, "Estratégias de comunicação de marketing dos museus gregos para atrair turistas. Práticas comuns e tendências emergentes", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2023
Winnie Siziba, "Fatores que afetam a seleção de um destino de turismo médico", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2022
Despoina Katsipi, "Por que velejar durante o cruzeiro? As motivações para a escolha do turismo de vela; um estudo de caso na Grécia.", Luís Pedro da Rocha Miguel, Master Thesis, Concluded, 2022
Lara Clemente, "City Branding, Perception and Overtourism: A Study of Tourists and Residents in Venice", Luís Pedro da Rocha Miguel, Master Thesis,
Cláudia Castro Soares Tomé, "Segunda-mão de luxo: Anti-consumo ou nova forma de Estatuto Social e Ideologia Política", Luís Pedro da Rocha Miguel, Master Thesis,
Tiago Cordeiro Rodrigues, "Publicidade em Aplicativos Móveis: As empresas devem investir nesta estratégia", Luís Pedro da Rocha Miguel, Master Thesis,
Bernardo Manuel Moedas da Costa, "O Impacto dos ESG na Criação de Valor nas Empresas.", Luís Pedro da Rocha Miguel, Master Thesis,
Final Project
Gonçalo José Pacheco Plácido dos Santos, "Da Prática à Estratégia: A Sustentabilidade ESG na Realidade da Prisca", Luís Pedro da Rocha Miguel, Final Project,
Scientific Articles in International Journals
Miguel, L., Marques, S. & Duarte, A. P. (2023). Characterising the fruit and vegetables consumer ethnocentrism in a southern european country: an assesment of the reliability and validity of the CETSCALE in Portugal. Food Quality and Preference. 105, Ciência-IUL
Miguel, L., Marques, S. & Duarte, A. P. (2022). The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour. British Food Journal. 124 (13), 599-618, Ciência-IUL
Book Chapters
Casaca, L. & Miguel, L. (2024). The influence of personalization on consumer satisfaction: Trends and challenges. In Albérico Travassos Rosário, Rui Nunes Cruz, and Luis Bettencourt Moniz (Ed.), Data-driven marketing for strategic success. (pp. 256-292). Pennsylvania: Igi-Global., Ciência-IUL
Conference Proceedings
Miguel, L. & Marques, S. (N/A). Exploring purchase behavior of country of origin labelled products using the theory of planned behavior: testing the moderating effect of product category. In EIRASS-Recent Advances in retailing and consumer services. Funchal, Ciência-IUL
Cavalinhos, S., Bilro, R. G. & Miguel, L. (2022). How veganism impacts tourists attitudes toward tourism destinations: An empirical study. In Proceedings of the 51st Annual EMAC Conference (EMAC 2022) . Budapest: EMAC., Ciência-IUL
Bilro, R. G., Serras, S., Cavalinhos, S., Miguel, L. & Marques, S. (2022). How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram. In Proceedings of the 51st Annual EMAC Conference (EMAC 2022). Budapest: EMAC., Ciência-IUL
Casquilho-Martins, I. , Belchior-Rocha, H. & Miguel, L. (2021). Looking at b-learning and online experience in higher education during COVID-19. In Gómez Chova, L., López Martínez, A., and Candel Torres, I. (Ed.), EDULEARN21 Proceedings. (pp. 7171-7180). Online Conference: IATED Academy., Ciência-IUL
Miguel, L. & Marques, S. (2018). Exploring purchase behaviour of country of origin: “Producers club” brand. In 25th International Conference on Recent Advances in Retailing and Services Science. Madeira Island, Ciência-IUL
Miguel, L. & Marques, S. (2016). Purchase intentions and behaviour for quality labelled PGI/PDO brands. In Academy of Marketing 2016. Newcastle, Ciência-IUL
Miguel, L. & Marques, S. (2016). Purchase intentions and behaviour for quality labelled PGI/PDO brands. In International Conference on Innovation & Entrepreneurship in Marketing and Consumer Behaviour 2016. Lisboa, Ciência-IUL
International Communications
Oral Presentation
Bilro, R.G., Serras, S., Cavalinhos, S., Miguel, L. & Marques, S. (2022). How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram. European Marketing Academy annual conference - EMAC 2022., Ciência-IUL
Casquilho-Martins, I., Belchior-Rocha, H. & Miguel, L. (2021). Looking at b-learning and online experience in higher education during COVID-19. EDULEARN21 - 13th annual International Conference on Education and New Learning Technologies., Ciência-IUL
Miguel, L. & Marques, S. (2016). Purchase intentions and behaviour for quality labelled PGI/PDO brands. Academy of Marketing 2016., Ciência-IUL
Miguel, L. & Marques, S. (2016). Purchase intentions and behaviour for quality labelled PGI/PDO brands. International Conference on Innovation & Entrepreneurship in Marketing and Consumer Behaviour 2016., Ciência-IUL
Organization and Coordination Events
7th International XR conference, (2022), Member of scientific events organizing committee (international)
