Teaching and Research Interests

• Relationship marketing (Brand coolness)
• hospitality tourism marketing
• marketing and connections with VR, AR and AI

Type	Program	Institution	Year
Aggregation	Apresentação de provas públicas de agregação	Universidade de Aveiro	2016
PhD	Marketing and International Commerce	Universidad de Extremadura	2006
Advanced Studies	Organización de empresas (business organization)	Universidad de Extremadura	2004
M.Sc.	Socio-organizational Systems of the Economic Activity	ISEG-Universidade de Lisboa	2002
Technical Specialization Course	Curso de Formação Pedagógica de Formadores e Sistema de Aprendizagem	Instituto do Emprego e Formação Profissional	1997
Licenciate	Chemical Engineering	Instituto Superior Técnico- Universidae de Lisboa	1991

Curricular Courses

Supervisions

Phd Thesis

Jorge Pimentel do Nascimento, "Going Green: combining the power of Emotions, Cognitive and Normative factors with Brand Coolness, to bridge the gap on Sustainable Consumption ", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2024

António Jesus Cheira Pé-Curto, "Repatronage Intentions: the role of perceived quality, commitment and psychological ownership on wine tourism", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2023

Aihoor Kayoom Aleem, "Exploring the Relationship Between Luxury Consumption and Brand Coolness", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2023

Filipa de Carvalho Rosado Pinto , "Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2022

Md Rabiul Islam, "Value co-creation of service dominant logic and firm performance: An empirical evidence from hotel industry", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2022

Mónica Montes Mendes Rocha Ferreira, "HUMAN-ARTIFICIAL INTELLIGENCE ENGAGEMENT EXPLORING THE PERSPECTIVES OF USERS AND TOURISM MANAGERS", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2022

Muhammad Saleh Al-Reesh, "The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2022

Fernando José de Aires Angelino, "Exploring university students' engagement in learning through gamification, transmedia and virtual reality", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2020

Fernando Jorge Almeida Oliveira Brochado, "What makes an exceptional cuisine that worth a special journey?", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2018

Ricardo Jorge Godinho Bilro, ""The Transformative Power of MarTech: Enhancing Marketing through Innovation "", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2018

Namércio Cunha, "Relationship quality: wine producers and distributors", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2016

Ricardo Manuel de Mariz Rozeira de Almeida Cayolla , "Brand sacrifice: when consumers are deeply commited to a brand", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2015

Harley dos Santos Martins , "QUALITY, SUSTAINABILITY AND CSF: THE CASE OF HIGHER EDUCATION INSTITUTION IN BRASIL", Sandra Maria Correia Loureiro, Phd Thesis, Concluded, 2014

Andreia Ramos Pinho de Figueiredo e Silva, "The Heterosexual Consumer Responses to Advertising Targeting LGBT within New Realities: The Impact of AR and VR", Sandra Maria Correia Loureiro, Phd Thesis,

Olusoji Paul Akinola, "The effects of AI powered social commerce technology on customer experience", Sandra Maria Correia Loureiro, Phd Thesis,

Aoqiao Zhang, "Human and virtual influencers; Shifting states of intimacy", Sandra Maria Correia Loureiro, Phd Thesis,

Muhammad Asim Sarwar, "Signaling effects of green marketing mix using mediation and moderation analysis: Application of a stimulus-organism-response model", Sandra Maria Correia Loureiro, Phd Thesis,

Mariana de Oliveira Berga Rodrigues, "Consumers adoption of virtual reality in the motion picture industry", Sandra Maria Correia Loureiro, Phd Thesis,

Pedro Manuel Natário do Nascimento Souto, "A importância dos valores culturais na decisão compra dos consumidores industriais: o caso do crop packaging", Sandra Maria Correia Loureiro, Phd Thesis,

Master Thesis

Carolina Rosa Marcelino, "O Dilema do Turismo Sustentável: Explorar o Comportamento Pró-Ambiental dos Turistas", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2024

Maria João Santos Coelho, "Realidade aumentada e eu: Como os self-construals e a inteligência emocional afetam a ligação à marca.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2024

Daniela Sofia Sopa Martinho Gonçalves, "O papel da Autoeficácia e Presença Social da Inteligência Artificial na Força das Atitudes: Gestão de Eventos", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2024

Beatriz Cruz de Almeida, "Publicidade na Era dos Algoritmos: Percepções do consumidor sobre criatividade, "coolness" e evangelização de marca em IA generativa.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2024

Joana Arruda André, "Personalização impulsionada por Inteligência Artificial (IA) na Fast Fashion e as suas Implicações para o Comportamento do Consumidor e Sustentabilidade.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2024

Filipe Ferreira Mota dos Santos, "Tokenização da indústria da moda: O impacto moderador dos NFTs nas compras de moda de luxo e os seus efeitos nos consumidores", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Pedro de Melo Palma, "Preparação de uma ferramenta de Autodiagnóstico de Sustentabilidade para PME", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Beatriz Noronha de Almeida Sampaio Mariz, "Como os sentidos e as tecnologias da atmosfera da loja influenciam o apego à marca e os seus resultados na defesa da marca e na intimidade à marca", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Patrícia Alexandra Calheiros Santos, "A influência da realidade virtual na perceção de autenticidade, curiosidade e vontade de participar em iniciativas socialmente responsáveis", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Huanzhang Jian, "O que influencia as intenções de compra e o comportamento dos veículos elétricos entre os consumidores chineses?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Inês Raquel Brito da Silva, "Proposta de um novo constructo de medição da qualidade do serviço nas pequenas e médias empresas do sector do turismo", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Ana Margarida de Matos Fernandes, "COMO É QUE O COMPORTAMENTO AUTO-EXPRESSIVO DOS CONSUMIDORES SE TRADUZ EM COMPORTAMENTO REAL NO QUE TOCA A PRODUTOS SUSTENTÁVEIS E QUAIS SÃO OS SEUS PRINCIPAIS GATILHOS", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Maria Gonçalves de Freitas Ganhão Pereira, "Fatores que influenciam Brand Loyalty na indústria da música e o papel moderador da popularidade dos artistas", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Vera Monika Winter, "Como a criação de UGC é diferente no Oriente e no Ocidente e como isso cria imagens de destinos turísticos diferentes", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Florent Hubert Eudes Malbois, "Consumo colaborativo: O que é que motivaria os clientes a participarem nele? O caso das compras em segunda mão na Vinted com a população francesa", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Helena Catarina Rodrigues Costa, "Turismo Voluntário como Experiência Transformadora", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Beatriz do Carmo Silva e Gonçalves, "Impactos da realidade virtual nas intenções de compra do consumidor imobiliário", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2023

Maria Rita Nogueira da Silva Afonso, "Os efeitos do Awe no Turismo Religioso: Poderá a Realidade Aumentada ter um papel importante?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Maria Inês Relvas Romero, "Compreender a utilização da Publicidade em Jogos para Marcas de Luxo: o impacto da Brand Coolness na Brand Equity", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

David Alexandre Amaro Rato, "Despertar Intenções de Visita a Museus através de Realidade Virtual: o papel da Vivacidade, da Presença, e do Lazer Sério.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Laura Sofia Catarino Marques, "O Uso da IA na Experiência do Consumidor: influencia da Auto-Construção Independente do Consumidor e a Afeição na Prevenção da Diferença na Indústria da Beleza", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Luís Reis Ruivo, "Impacto da publicidade personalizada no consumidor", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Francisco Manuel Victor Vinagre, "Human Branding na indústria de Hospitalidade e Turismo", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Jéssica Francisco Martinho, "Eu sou o meu próprio manequim - O impacto da Realidade Aumentada no autoconceito", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Julia Ryan Novack, "O impacto do turismo induzido por filmes, respostas emocionais e padrões de estilo de vida nas intenções comportamentais de viajar a um destino", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Ana Filipa Alves Correia Lourenço Rodrigues, "Explorar os Processos de Relacionamento entre Consumidores e Robots Sociais na Indústria Hoteleira", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Cláudia Isabel De Jesus Tavares, "Manter os adeptos envolvidos através das redes sociais durante a pandemia do COVID-19 - Um caso de clubes de futebol profissionais", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2022

Inês Gomes da Silva, "Marcas de moda de luxo e memes da internet como uma estratégia de social media no contexto de brand coolness, engagement de consumidor-marca e efeitos da complexidade visual", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Jakob Rösler, "INTERAÇÕES DOS CLIENTES COM A INTELIGÊNCIA ARTIFICIAL", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Leonor Gonçalves Marcolino, "PODEM OS MEMES TER CONTEÚDO COOL E INFLUENCIAR O ENGAGEMENT DO CONSUMIDOR? UM ESTUDO NA INDÚTRIA DE SKINCARE", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Patrícia Saturnino Mateiro Silva Garrotes, "ESTUDO SOBRE O PROCESSO DE ENVOLVIMENTO E COMPROMISSO ENTRE HUMANOS E ASSISTENTES VIRTUAIS INTELIGENTES", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Leonor Maria Freire Rosa, "Os fatores-chave que levam os consumidores portugueses a adotarem comportamentos pró-ambientais", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Flávia de Sousa Lopes, "Mundo Virtual: Como podemos usar a Realidade Virtual para aumentar a intenção de doar a organizações sem fins lucrativos através da inspiração do consumidor?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

João Miguel Catuna Gregório, "Orsa Rural Hotel: Business Plan", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Marta Rodrigues Aguiar, "Exploração da forma como os Memes da Internet influenciam as perceções de Brand Coolness: marcas cosméticas utilitárias versus hedónicas", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Catarina Isabel Carreiras Martins, "Explorar os Antecedentes e Consequências da Identificação Cognitiva Online de Marcas Desportivas no âmbito das Redes Sociais.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Diogo Afonso Capelo Neto, "Explorar a interação entre trabalhadores e Inteligência Artificial dentro das organizações", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2021

Carolina Guilherme Salazar, "Futuro do Revenue Management e do Marketing na Indústria Hoteleira em Portugal", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Pedro Miguel Ribeiro de Almeida Proença Bilro, "Consegue a Experiência do Consumidor influenciar o Amor pela Marca e o Consumer Engagement via Telepresence e Estados Emocionais?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

João Filipe Botica Ferreira, "Impacto do Brand Coolness na intenção de compra nos mercados de fast food e festivais", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Ana Catarina Horta Lopes, "Moldar o engagement do cliente, intenção de recompra e passa-palavra positivo no contexto do retalho em omnicanal", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Mariana de Oliveira Berga Rodrigues, "O Impacto da Realidade Virtual na Indústria Cinematográfica relativamente a Brand Coolness, Respostas Emocionais e WOM", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Ivo Middendorf, "Dados para o bemO papel das parcerias sociais orientadas por dados para reforçar a relação consumidor-marca na indústria do desporto.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Alina Maximova, "«Cool is the new Black». Investigação de fatores determinantes e implicações de "coolness" de marcas de moda de luxo e análise da influência de "power distance" na percepção de "coolness" em três identidades culturais: anglo-saxônica, lusófona e pós-soviética.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Maria João Lima Rodrigues, "Explorar e medir o Amor à Marca, e os seus antecedentes e consequências, entre os consumidores Portugueses", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Teresa Viana Pereira, "Novas impressões sobre a importância do Real-Time Marketing no desenvolvimento de Brand Engagement e Brand Equity", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Teresa Maria Rebelo de Andrade Castro Blanco, "Aumentar a intenção de recomendar e revisitar museus através de experiências: o papel mediador da perceção de coolness por parte dos visitantes e o sentimento de orgulho autêntico", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2020

Catarina Fernandes da Costa e Silva, "Uma Comparação sobre a Percepção do Amor à Marca: Economias Desenvolvidas versus Economias Emergentes", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

José António Monteiro Pereira, "Ódio à Marca: uma abordagem construtiva da teoria", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Joana Andrade Dias Posser Villar, "Como experiências multisensoriais num ambiente virtual afectam a intenção de retorno: O papel da flexibilidade cognitiva, do sentimento de poder e das caracteristicas de personalidade", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Carolina Ferreira Correia, "Condutores de Emoções e Intenção de Compra num Supermercado em Realidade Virtual: Papel das Imagens Mentais, Envolvimento com o Produto e Presença", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Ana Filipa do Amparo Leitão Afonso, "Como é que a Experiência do Turista e a sua Percepção de Autenticidade Impactam as Intenções Comportamentais e o Valor Ppercebido pelo Turista?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Ana Margarida Narquel Coelho, "A Devoção do Consumidor Português da Geração Y pelas Marcas de Fast Fashion", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Sara Inês Lago Duarte e Silva, "Explorando Drivers do Bem-Estar do Consumidor em Festivais de Música: Uma Abordagem de Marketing Relacional", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Sara Maria Ribeiro da Silva, "A Influência dos Valores e Crenças Pessoais na Avaliação da Experiência e Compromisso do Cliente: Indústria Hoteleira", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Diana Balhote Rodrigues, "Cinismo da Marca: Desenvolvimento inicial de uma escala.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Yuan Jing, "Como os Estudantes universitários da China veem a Experiência da Marca, a Personalidade da Marca e o Amor à Marca: Efeito moderado do envolvimento do produto", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Ana Rita Pires Morgadinho, "O Impacto das Redes Sociais no Comportamento do Consumidor", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Ana de Noronha Pinote, "A Influência de Memórias Passadas, Idade, Género, Propensão à Nostalgia e Estado de Espírito do Consumidor na Eficácia de Anúncios Nostálgicos.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2019

Jaqueline Machado Salvador , "Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d’água swimwear", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Maria Felício Crespo , "The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive states: exploring two background music beat", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Inês Filipa de Sousa Moura , "Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Maria de Almeida e Silva Branco Amaral, "How cool is advertising-evoked nostalgia in the eyes of the Millennials?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Sónia João Chagas Jesus, "EXPLORAR COMO OS RISCOS TANGÍVEIS E A ANIMOSIDADE PODEM AFETAR A IMAGEM DE UM DESTINO E A INTENÇÃO DE REVISITAR UM DESTINO TURÍSTICO: UM ESTUDO COMPARATIVO ENTRE LISBOA E O RIO DE JANEIRO", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Gonçalo Silva Gomes, "A INFLUÊNCIA DO WORD-OF-MOUTH ELETRÓNICO NA INTENÇÃO DE COMPRA DE SMARTPHONES:Amigos ou Influenciadores Digitais?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Tiago José Maniés Ferro, "COMO É QUE O TURISTA PERCEBE DOIS DESTINOS INSULARES COM CULTURA IDÊNTICA, MAS CARACTERÍSTICAS DEMOGRÁFICAS DISTINTAS, ATRAVÉS DAS REDES SOCIAIS? - O CASO DA MADEIRA E DA BERMUDA", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Lisandra Josefa Abreu Figueira, "Turismo de Cruzeiro: Factores que influenciam a intenção de regressar a Lisboa.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Diana Lourenço Macau, "Exploring Antecedents and Outcomes of Perceived Authenticity by Tourists at Lisbon Museums.", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2018

Francisco Pio Correia, "Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Luísa Maria dos Santos Jorge Teixeira Pinto, "Exploring the Role of Portuguese Brands' Actions on Social Media on Consumer Engagement", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Isabella Lazarini Silveira Attili, "The New Luxury is not Gold, it is Green: Communicating Sustainability within the Luxury Market - The case of the brazilian luxury fashion brand Osklen", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Inês Santos Gonçalves, "Luxury cruises: The well-being perception of tourists about their experiences in-cruise", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Adriana Carpinteiro de Oliveira e Costa, "Luxury Fashion Clothes and Accessories:The role of envy on desire to purchase", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Cristiana Matos Lopes, ""I Love you Benfica": An Original Fan Typology Based on the Analysis of the Relationship Between S. L. Benfica and its Fans", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Lídia Silveira Pina, "The Perception of Active Listening Practice on Social Networks as a Determinant of Brand Engagement", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

João Pedro Grácio Lopes, "Co-Created Corporate Social Responsibility Initiatives on Social Media", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Manwir Singh, "Brand Orientation and Performance Implications - A Resource-Based Perspective of Boss Menswear", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Jessica Maria Serra, "Online Marketing Communication: A Netnography into different types of fashion brands", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Maria Guerra Vitorino Maximiano, "Antecedents and Outcomes of Consumer Experience and Engagement for Luxury Fashion Consumers", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2017

Inês Macedo Abreu, "A Influência do Celebrity Endorsement nas Atitudes do Consumidor: O contexto do Instagram", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Goulwen Gurvan le Bellego, "Automotive Market: Does Corporate Brand Reputation and Brand Authenticity Lead to Brand Attachment", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Jan Patrick Middendorf, "Can Anti-Ageing Experiences and Mindfullness Contribute to Enhance Well-Being and Reduce Cognitive Age of German Elderly?", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Rui Pedro Rio Torto Ramos Martins, "Foodservice Tendencies in 2015 and 2016 and the Impact of Lifestyle and Social Media", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Maria Inês Lameiras Marques, "The Role of Positive and Negative Brand Engagement on Affective Commitment and Self-Expression Word-of-Mouth, using Extraversion as a Moderator: The brand communities context", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Manuel Maria Gonçalves Reis, "Lovemarks: Comportamento do Consumidor Português Associado a Clubes de Futebol", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Ana Patricia Abreu Lopes Augusto Martins, "Compromisso dos Turistas com o Turismo Cultural de Lisboa", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Tatjana Michaela Constanze Gorgus, "Online Brand Engagement. An Investigation on Antecedents and Outcomes within the Social Media Environment", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Luisa Cavallero, "Website Quality Elements and Online Shopper Behavior: Adapting the Unified Theory of Acceptance and use of Techonology to Fashion Retailers' Websites", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Diab Alsalem, "The Impact of Generation Y's Customer Experience on Banking Sector", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2016

Ana Filipa Luís Fialho, "Effects of In-Flight Ambience, Space and Staff on Relationship Quality and Behavioural Intentions of Air Passengers: The moderator role of mindfulness", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Toby Jake Donaldson, "Brand Love & the Ideal Self: an Investigation Into Anthropomorphic Function in Brand Love Relationships", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Duarte Manuel dos Santos Duarte Gomes Viana, "Marketing Plan for Club del Gourmet and SuperCor", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Frederik Alexander van den Berg, "The Role of the Record Label in the Digital Age", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Miguel Lobato Contreiras, "Eficácia dos Anúncios Nostálgicos e não Nostálgicos, com ou sem Marcadores de Probabilidade, em Portugal e no Brasil: Atitudes face a duas marcas globais e intenções de compra dos seus produtos", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Rodrigo José Marques Carvalho do Espírito Santo, "Análise ao Cluster do Calçado em Portugal: comparação de players e perspectivas futuras para o sector", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Filipa Dias Lima, "A Influência da Música na Experiência da Arte: Emoções, Recordações e Intenções de Consumo", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Inês Tavares Costa, "Loving Fashion: Creating new trends", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Antonia Radic, "The Effect of Rural Tourism Experience on Overall Satisfaction, Happiness and Behavioural Intentions: Insights from Dalmatia in Croatia", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2015

Daniel Filipe Marques Vieira, "Marca do Distribuidor VS. Marca do Produtor: Atitude e atracção à marca por parte do consumidor", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Gonçalo Filipe Cardoso da Silva Marques, "Factores que Afectam a Satisfação e Fidelização do Consumidor: O caso dos programas de fidelização Continente/Galp Energia e Pingo Doce/BP", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Diogo Francisco Maio Gonçalves, "Analyzing the Senior Consumers' Attitude Toward Advertising: Traditional and newc media", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Raquel Maia Rebelo Varandas de Carvalho, "The Impact of Luxury Values and Luxury Marketing Factors on Generation Y'S Behavioural Intentions", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Sofia Isabel Barbosa de Oliveira, "The Portuguese Fashion Consumer's Shopping Orientations and Channel Selection in a Multichannel Environment", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Ricardo Jorge Godinho Bilro, "Create, Build and Manage Online Brands for Internet Companies", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Amílcar Paulo Muchanga, "O Impacto da Liberalização do Transporte Aéreo no Mercado Português - Low Costs Vs Companhias Regulares: TAP, Easyjet e Ryanair. Regulares", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Daniela Gonçalves Gomes, "Importância de Estabelecer e Gerir Relações nas Redes Sociais: Caso das empresas portuguesas e brasileiras", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Filipe André Miguel dos Santos, "Influência da Publicidade, País de Origem e País de Fabrico na Formação do Brand Equity e da Lealdade à Marca: O sector dos Smartphones", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2014

Rogério Quirino da Silva Correia , "Caracterização da empresa e da marca TAP: posicionamento, motivações e satisfação do cliente", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2013

Tomás Fernandes Homem Samuel da Silva, "Brand Equity nos Clubes Desportivos. O Caso do Sport Lisboa e Benfica", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2013

Elodie Carreira Zeferino, "Measuring Cruiser's Satisfaction of Lisbon and Intention to Return to Portugal as Independent Visitor", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2013

Nadine Raquel Jesus Silva, "Luxury Brands - Freeport Outlet Context", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2013

Ana Beatriz Costa Silva , "Own brand and consumer behaviour", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

João Tiago da Cruz Carvalheiro , "Antecedents of affective behaviour with luxury cars", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Andreia Catarina Valente dos Santos Lopes, "Market orientation and perceived quality: supermarket Aveiro", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Cristiano Mineiro Branco de Araujo , "Antecedents of purchase intention: luxury clothing market in Brazil", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Medéia Veríssimo Silva de Araújo, "Experience marketing and the luxury hospitality industry", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Angela Marina Janeiro VerissÍmo , "Portugal's nation brand image: Portuguese and Canadian comparisons”", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Baishali Sarkar , "Attitude and intentions towards words and brand stimuli in print ad", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

André Dinis Santos Nogueira, "Values assoiated with luxury in consumer-brand relationship", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Sofia Laura Gouveia de Freitas , "Quality of tourism information online: islands", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Daniela Cristina Silva Tavares, "Sustainability, environmental concern and recycling: higher education", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Yesica Yudith da Silva Filipe , "Antecedents of brand equity: the case of continente, EDP and vodafone", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Arthur Filipe Barbosa de Araújo , "Films and destination image when violence is based on history", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2012

Alexandra Raquel Guimarães Alves , "Implementation of Quality Management in Nonprofit Organizations", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Ana Regina Dias Pires , "Factors of participation in brand communities in Portugal", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Ana Patrícia Marques da Fonseca Monteiro , "Internationalization of PT Innovation in South Africa - case study", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Maria José Abreu Trindade , "Re-uso de embalagens intactas: uma alternativa para conter o excesso de resíduos sólidos no ambiente", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Rui Alexandre Sousa Lopes , "Development of a scale to measure cool brands", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Osvaldo Fernandes Gomes Viana , "Imagem de São Tomé e Príncipe do ponto de vista do turista", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Bruna Sofia Machado Duarte , "The role of social networks in online marketing business", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Thiago Costa Duch , "Tourism Marketing: The João Pessoa destination and the World Cup 2014", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Marta Almeida , "The Effect of SPA atmosphere on emotions and intentions", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Lara Marques Ribeiro , "Physical versus virtual stores: a comparison between ages and gender", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Joana Patrícia Martins de Resende , "Determinantes for Participation in Social Networking", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Lucia Ferreira Martins , "Market orientation, quality and social responsibility: SME-aluminum", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Raquel Sofia de Almeida Batista , "Quality perceived by the users of IPSS Oliveira do Hospital", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Aida Pereira dos Santos , "Orientation of the consumer to buy clothes online", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2011

Hugo Daniel Oliveira Rios , "The market orientation of the Portuguese cork industry", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Joana da Conceição Lopes Alves , "Market orientation, quality and social responsibility in SMEs", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Filipe M. L. Goulão , "Determinants of brand equity in online banking", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Mariana Neves Anileiro da Maia Ribeiro , "Support home: impact and quality perceived by the customer", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Ana Sofia Antunes Azinheira Gonçalves , "(Development of new products in the commercial vehicle industry)", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Anabela Martins Farinha , "Relationship marketing and internationalization: a case study", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Amândio da Gama Afonso , "Turismo em São Tomé e Príncipe: realidade ou utopia", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2010

Daniela Patrícia Cardoso Ramos , "Quality and satisfaction in three car brands", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Carlos Fernández García , "The brand image and Website Consumer Behavior", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Inês Perdiz Arrais , "Consumer behavior in the face of environmental issues", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Cátia Regina Pereira Gomes , "Corporate social responsibility perceived by consumers in the automotive sector", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Maria Reis Morais Gonçalves, "Quality of services in kindergarten in the district of Aveiro", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Sonia das Neves Mendes , "Quality and market orientation in a company in the electricity sector", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Cristina Perez Rico , "Perceived Risks and Benefits by Online Consumers", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Tania Graciete Teixeira da Cunha , "Relationship marketing and loyalty in online banking", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Maria João Simões Salgueiro , "Relationship with the brand and love brand in the automotive sector", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2009

Margarida Alexandra da Silva Fernandes , "Deleite e fidelidade do consumidor em Turismo no espaço rural (Delight and customer loyalty in Rural Tourism", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2008

Carla Arminda Rodrigues Monteiro , "Quality Management in the Hospital Services - Management of Complaints", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2008

Noémia Lay Aguiar Gomes , "Evaluation of quality in the services of university departments", Sandra Maria Correia Loureiro, Master Thesis, Concluded, 2008

Tiago Ferreira Pinto Cardoso, "Mudança de percepções: A Eficácia das Estratégias de Marketing na Destigmatização da Saúde Mental", Sandra Maria Correia Loureiro, Master Thesis,

Beatriz Encarnação Brito, "Da Empatia à Apatia: Como a Fadiga de Compaixão Influencia a Reação da Geração Z aos Anúncios de Choque de ONGs nas Redes Sociais", Sandra Maria Correia Loureiro, Master Thesis,

Maria Leonor da Cruz Baptista Galamba Vieira, "Marketing na Indústria Cinematográfica: streaming como um meio para mudar a perceção negativa em relação a filmes nacionais", Sandra Maria Correia Loureiro, Master Thesis,

Kristi Kodra, "null", Sandra Maria Correia Loureiro, Master Thesis,

Inês Rodrigues Cardadeiro, "Do mundo Virtual para a Realidade: Uma investigação sobre o impacto da tecnologia de RV em anúncios de Turismo de Voluntariado", Sandra Maria Correia Loureiro, Master Thesis,

Tomás Silvestre de Almeida, "Embalagens ecológicas para um futuro sustentável: O impacto de diferentes estímulos na embalagem e preocupações ambientais na tomada de decisão do consumidor.", Sandra Maria Correia Loureiro, Master Thesis,

Gu Mingyu, "Explorando as Perspectivas de Educadores e Estudantes sobre Chatbots de IA Generativa na Educação Superior: Uma Abordagem de Marketing Relacional", Sandra Maria Correia Loureiro, Master Thesis,

Beatriz Ramos Gomes da Assunção, "Estudo do Comportamento de Compra de Cosméticos Verdes: uma Abordagem Alargada do Modelo de Comportamento Direcionado por Objetivos com Influências Psicológicas e Morais", Sandra Maria Correia Loureiro, Master Thesis,

Mafalda Dias Lisboa, "Põe os teus influencers atrás da câmara: O Papel da Co-criação em Parcerias Autênticas entre Marcas e Influencers", Sandra Maria Correia Loureiro, Master Thesis,

António Fernandes Machado, "Impact of Artificial Intelligence in the art industry", Sandra Maria Correia Loureiro, Master Thesis,

Mariana Aguilar Ferraria, "Como os Consumidores Discretos com Traços Psicológicos Específicos Moldam a Percepção de Coolness das Marcas de Luxo", Sandra Maria Correia Loureiro, Master Thesis,

Beatriz Vieira e Vaz Martins, "Sustainable Tourism Management in Lisbon", Sandra Maria Correia Loureiro, Master Thesis,

Maria Freire Pedroso Paisana, "A teoria do self-construal e a Inteligência Artificial nos Museus", Sandra Maria Correia Loureiro, Master Thesis,

Beatriz Alexandra Patrício Cunha, "Utilização de IA em Estratégias de Marketing Personalizadas para Melhorar o Bem-estar dos Consumidores", Sandra Maria Correia Loureiro, Master Thesis,

Final Project

Núria Afonso Nunes, "O Impacto dos materiais sustentáveis no "Brand Coolness" de marcas de luxo na percepção de consumidores tradicionais e consumidores da "sharing economy"", Sandra Maria Correia Loureiro, Final Project, Concluded, 2023

Xiaozhong Bao, "Simulação da gestão de emergências através da tecnologia de realidade alargada - bases numa perspetiva de gémeo digital", Sandra Maria Correia Loureiro, Final Project, Concluded, 2023

Carolin Katharina Kirchfeld, "NO CAMINHO PARA A MARCA MAIS PODEROSA DO MUNDO DE ESPORTS - UM ESTUDO DE CASO DE JOGOS ESL", Sandra Maria Correia Loureiro, Final Project, Concluded, 2020

Inês Filipa de Sousa Moura, "Levando à co-criação de valor através do engajamento do consumidor: uma investigação dos antecedentes e consequentes do engajamento do consumidor em companhias aéreas", Sandra Maria Correia Loureiro, Final Project, Concluded, 2018

Maria Felício Crespo, "Os efeitos da Loja Virtual de Sapatos no Compromisso do Consumidor e Intenção Comportamental através da Telepresença, Estados Emocionais e Cognitivos: Exploração de dois estilos de música ambiente", Sandra Maria Correia Loureiro, Final Project, Concluded, 2018

Jaqueline Machado Salvador, "Plano de comunicação para a empresa anjo d'água swimwear", Sandra Maria Correia Loureiro, Final Project, Concluded, 2018

Paulo Jorge Padrão Anes, "Case study: the market is calling for biolage R.A.W.”- Master thesis, Instituto Universitário de Lisboa", Sandra Maria Correia Loureiro, Final Project, Concluded, 2017

Vítor Manuel Henriques dos Santos Duarte, "The positive impact of product range optimization in the private label of a multinational retail company", Sandra Maria Correia Loureiro, Final Project, Concluded, 2017

Francisco Maria de Almeida Tavares Pio Correia, "Audio Branding Empowerment - A Dissertation proposal about the interactive process between brands and consumer behavior", Sandra Maria Correia Loureiro, Final Project, Concluded, 2017

Vítor Manuel Henriques dos Santos Duarte, "The Positive Impact of Product Range Optimization in the Private Label of a Multinational Retail Company.", Sandra Maria Correia Loureiro, Final Project, Concluded, 2017

Paulo Jorge Padrão Anes, "Case Study: The Market is Calling for Biolage R.A.W", Sandra Maria Correia Loureiro, Final Project, Concluded, 2017

João Carlos Nogueira Galelo, "Social Networking in Nonprofit Organizations:The case of Amnesty International Portugal", Sandra Maria Correia Loureiro, Final Project, Concluded, 2016

Constantin Witt-Doerring, "An Empiric Analysis of the Online Market for the Adventure Travel Industry and the Resulting Opportunities for the Startup Adventurer", Sandra Maria Correia Loureiro, Final Project, Concluded, 2015

Ana Cláudia da Silva Castro, "Plano de Comunicação Digital - 3M Portugal", Sandra Maria Correia Loureiro, Final Project, Concluded, 2015

Mário Pedro dos Santos Marcelino de Matos Soares, "Plano de Negócio Turismo Rural Casa do Lagar", Sandra Maria Correia Loureiro, Final Project, Concluded, 2014

Marìa Clara Laso Pinto, "Explore the Perception of Millennial Generation About CSR in Fashion Luxury Brands", Sandra Maria Correia Loureiro, Final Project, Concluded, 2014

Pedro Miguel dos Santos Coelho, "Emotional Branding and Logo Design: Exploratory study in the information technology market", Sandra Maria Correia Loureiro, Final Project, Concluded, 2013

Joana Lobo Machado Ribeiro e Castro, "Sazonalidade no Turismo. Novos Desafios à Sustentabilidade - O caso prático do Troiaresort", Sandra Maria Correia Loureiro, Final Project, Concluded, 2013

Sérgio Nuno Telo Simões Penedo, "A Experiência do Turismo Rural e a Intenção de Comportamento", Sandra Maria Correia Loureiro, Final Project, Concluded, 2013

Scientific Articles in International Journals

Pé Curto, A., Loureiro, S. M. C. & Guerreiro, J. (N/A). I assert ownership of it: Repatronage intentions in wine tourism. Anatolia. N/A, Ciência-IUL

Japutra, A., Loureiro, S. M. C., Molinillo, S. & Primanti, H. (N/A). Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience. Tourism and Hospitality Research. N/A, Ciência-IUL

Belanche, D., Casaló, L. V., Flavián, M. & Loureiro, S. M. C. (N/A). Benefit versus risk: A behavioral model for using robo-advisors. Service Industries Journal. N/A, Ciência-IUL

Loureiro, S. M. C., Hollebeek, L. D., Raouf, A. R., Ruivo, L., Kaljund, K. & Guerreiro, J. (N/A). Engaging with (vs. avoiding) personalized advertising on social media. Journal of Marketing Communications. N/A, Ciência-IUL

Raouf, A. R., Hollebeek, L. D., Loureiro, S. M. C., Khan, I. & Hasan, R. (2024). Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective. Journal of Travel Research. 63 (3), 606-624, Ciência-IUL

Rodrigues, M. B., Loureiro, S. M. C. & Romero, M. I. R. (2024). Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty. Journal of Retailing and Consumer Services . 77, Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2024). Boosting heritage recommendations through awe and augmented reality. International Journal of Contemporary Hospitality Management. 36 (11), 3841-3864, Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2024). Mapping the sustainability branding field: Emerging trends and future directions. Journal of Product and Brand Management. 33 (2), 234-257, Ciência-IUL

Loureiro, S. M. C., Ali, F. & Ali, M. (2024). Symmetric and asymmetric modeling to understand drivers and consequences of hotel chatbot engagement. International Journal of Human–Computer Interaction. 40 (3), 782-794, Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2024). Understanding the desire for green consumption: Norms, emotions, and attitudes. Journal of Business Research. 178, Ciência-IUL

Rodrigues, M. B. & Loureiro, S. M. C. (2024). X-reality Film Innovation Circle framework and future directions. Creativity and Innovation Management. 33 (3), 338-368, Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2024). Authenticity: Shedding light on the branding context. EuroMed Journal of Business. 19 (3), 544-570, Ciência-IUL

Souto, D., Loureiro, S. M. C., Schivinski, B. & Neves, H. (2024). In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content. Journal of Marketing Communications. 30 (3), 301-317, Ciência-IUL

Gonzáles-Santiago, M. S., Loureiro, S. M. C., Langaro, D. & Ali, F. (2024). Adoption of smart technologies in the cruise tourism services: A systematic review and future research agenda. Journal of Hospitality and Tourism Technology. 15 (2), 285-308, Ciência-IUL

Loureiro, S. M. C. & Rato, D. (2024). Stimulating the visit of a physical museum through a virtual one. Anatolia. 35 (2), 269-281, Ciência-IUL

Aleem, A., Loureiro, S. M. C. & Bilro, R. G. (2024). Luxury fashion consumption: A review, synthesis and research agenda. Spanish Journal of Marketing - ESIC. 28 (2), 149-164, Ciência-IUL

Aleem, A., Loureiro, S. M. C. & Breazeale, M. (2024). Luxury fashion brand coolness: Niche versus mass cool. Spanish Journal of Marketing - ESIC. 28 (2), 165-186, Ciência-IUL

Aleem, A., Loureiro, S. M. C., Schivinski, B. & Aguiar, M. (2024). What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand coolness. Journal of Marketing Communications . 30 (4), 508-528, Ciência-IUL

Jung, T., Cho, J., Han, Dai-In, Ahn, S. J., Gupta, M., Das, G....Tom Dieck, M. C. (2024). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior. 151, Ciência-IUL

Loureiro, S. M. C., Jiménez‐Barreto, J., Bilro, R. G. & Romero, J. (2024). Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay. Psychology and Marketing. 41, 151-167, Ciência-IUL

Loureiro, S. M. C., Rodrigues, Á. & Martins, C. (2024). Love power: From identification to advocacy in fashion sportswear in the social media context. Journal of Creative Communications. 19 (3), 366-385, Ciência-IUL

Aleem, A., Loureiro, S. M. C. & Martinho, J. (2023). From tech to touch: Self-concept and testimonials in AR try-on versus website. Journal of Research in Interactive Marketing. N/A, Ciência-IUL

Prentice, C., Loureiro, S. M. C. & Guerreiro, J. (2023). Engaging with intelligent voice assistants for wellbeing and brand attachment. Journal of Brand Management. 30, 449-460, Ciência-IUL

Guerreiro, J. & Loureiro, S. M. C. (2023). I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships. Journal of Business Research. 161, Ciência-IUL

Bilro, R. G., Loureiro, S. M. C. & Souto, P. (2023). A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business and Industrial Marketing. 38 (13), 122-142, Ciência-IUL

Loureiro, S. M. C., Bilro, R. G. & Neto, D. (2023). Working with AI: Can stress bring happiness?. Service Business. 17, 233-255, Ciência-IUL

Japutra, A., Loureiro, S. M. C., Wang, S. & Primanti, H. (2023). How can brands become central in the consumers’ life?. Spanish Journal of Marketing - ESIC. 27 (1), 39-59, Ciência-IUL

Guerreiro, J., Loureiro, S. M. C., Nascimento, J. & Duarte, M. (2023). How to earn a premium price: The effect of green marketing and brand coolness. Journal of Communication Management. 27 (1), 35-63, Ciência-IUL

Branca, G., Resciniti, R. & Loureiro, S. M. C. (2023). Virtual is so real! Consumers' evaluation of product packaging in virtual reality. Psychology and Marketing. 40 (3), 596-609, Ciência-IUL

Loureiro, S. M. C., Sarmento, E. M., Vinagre, F. & Ferreira, Mónica Mendes (2023). Human branding: From attachment strength to loyalty. Journal of Marketing Communications. N/A, Ciência-IUL

Itani, O. S., Loureiro, S. M. C. & Ramadan, Z. (2023). Engaging with omnichannel brands: The role of consumer empowerment. International Journal of Retail & Distribution Management. 51 (2), 238-261, Ciência-IUL

Bilro, R. G. & Loureiro, S. M. C. (2023). I am feeling so good! Motivations for interacting in online brand communities. Journal of Research in Interactive Marketing. 17 (1), 61-77, Ciência-IUL

Ferreira, Mónica Mendes, Pereira, H., Ashfaq, M. & Loureiro, S. M. C. (2023). Tourist-virtual assistant communication: the power of attachment and authenticity. Anatolia. 34 (4), 566-578, Ciência-IUL

Ajayi, S., Loureiro, S. M. C. & Souto, D. (2023). Internet of things and consumer engagement on retail: State-of-the-art and future directions. EuroMed Journal of Business. 18 (3), 397-423, Ciência-IUL

Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2023). Mental imagery, product involvement and presence at virtual reality supermarket. Journal of Creative Communications. 18 (1), 79-92, Ciência-IUL

Rodrigues, A., Loureiro, S. M. C., Lins de Moraes, M. & Rosaria, P. (2023). Memorable Tourism experience in the context of astrotourism. Anatolia. 34 (2), 235-247, Ciência-IUL

Prentice, C., Hsiao, A., Wang, X. & Loureiro, S. M. C. (2023). Mind, service quality, relationship with airlines. Journal of Strategic Marketing. 31 (1), 212-234, Ciência-IUL

Ruiz‐Equihua, D., Romero, J., Casaló, L. V. & Loureiro, S. M. C. (2023). Smart speakers and customer experience in service contexts. Psychology and Marketing. 40 (11), 2326-2340, Ciência-IUL

Ruiz-Equihua, D., Romero, J., Loureiro, S. M. C. & Ali, M. (2023). Human–robot interactions in the restaurant setting: The role of social cognition, psychological ownership and anthropomorphism. International Journal of Contemporary Hospitality Management. 35 (6), 1966-1995, Ciência-IUL

Islam, R., Loureiro, S. M. C. & Carvalho, I. (2023). Value co-creation in hospitality industry: A systematic literature review . Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 41, 147-165, Ciência-IUL

Loureiro, S. M. C. & Blanco, T. (2023). Museum coolness: Creating the desire to revisit. Tourism Recreation Research. 48 (1), 94-109, Ciência-IUL

Loureiro, S. M. C., Friedmann, E., Breazeale, M. & Middendorf, I. (2023). How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories. Journal of Business Research. 164, Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2023). What an amazing experience! The role of authenticity and engagement in upscale hotels. International Journal of Hospitality Management. 114, Ciência-IUL

Angelino, F. J., Loureiro, S. M. C. & Bilro, R.G. (2022). Exploring tourism students’ engagement through telepresence, pleasantness of the experience and memory: A virtual reality approach. Journal of Promotion Management. 28 (5), 669-685, Ciência-IUL

Guerreiro, J., Loureiro, S. M. C., Romero, J., Itani, O. & Eloy, S. (2022). Transhumanism and engagement-facilitating technologies in society. Journal of Promotion Management. 28 (5), 537-558, Ciência-IUL

Loureiro, S. M. C. & Bilro, R. G. (2022). The role of commitment amongst tourists and intelligent virtual assistants. Journal of Promotion Management. 28 (2), 175-188, Ciência-IUL

Chua, B.-L., Al-Ansi, A., Han, H., Loureiro, S. M. C. & Guerreiro, J. (2022). An examination of the influence of emotional solidarity on value cocreation with international muslim travelers. Journal of Travel Research. 61 (7), 1573-1598, Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Dos Santos, J. F. (2022). Masstige strategies on social media: The influence on sentiments and attitude toward the brand. International Journal of Consumer Studies. 46 (4), 1113-1126, Ciência-IUL

Japutra, A., Loureiro, S. M. C., Li, T., Bilro, R. G. & Han, H. (2022). Luxury tourism: where we go from now?. Asia Pacific Journal of Tourism Research. 27 (8), 871-890, Ciência-IUL

Bilro, R. G., Loureiro, S. M. C. & Angelino, F. J. (2022). The role of creative communications and gamification in customer engagement in higher education: A sentiment analysis approach. Journal of Creative Communications. 17 (1), 7-21, Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Han, H. (2022). Past, present, and future of pro-environmental behavior in tourism and hospitality: a text-mining approach. Journal of Sustainable Tourism. 30 (1), 258-278, Ciência-IUL

Pereira, T., Loureiro, S. M. C. & Sarmento, E. M. (2022). Achieving brand engagement and brand equity through co-creation process. Journal of Creative Communications. 17 (3), 303-318, Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2022). The PSICHE framework for sustainable consumption and future research directions. EuroMed Journal of Business. N/A, Ciência-IUL

Rodrigues, A. & Loureiro, S. M. C. (2022). Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism. Consumer Behavior in Tourism and Hospitality. 17 (4), 453-467, Ciência-IUL

Jiménez-Barreto, J., Loureiro, S. M. C., Rubio, N. & Romero, J. (2022). Service brand coolness in the construction of brand loyalty: A self-presentation theory approach. Journal of Retailing and Consumer Services . 65, Ciência-IUL

Ferreira, Mónica Mendes, Loureiro, S. M. C. & Pereira, H. (2022). You are only mine: Engage with voice assistant while find destinations and accommodations. Journal of Promotion Management. 28 (2), 189-204, Ciência-IUL

Loureiro, S. M. C., Roschk, H., Ali, F. & Friedmann, E. (2022). Cognitive image, mental imagery, and responses (CI-MI-R): Mediation and moderation effects. Journal of Travel Research. 61 (4), 903-920, Ciência-IUL

Loureiro, S. M. C., Al-Ansi, A., Ryu, H. B., Ariza-Montes, A. & Han, H. (2022). Culture, heritage looting, and tourism: A text mining review approach. Frontiers in Psychology. 13, Ciência-IUL

Guerreiro, J., Loureiro, S. M. C. & Ribeiro, C. (2022). Advertising acceptance via smart speakers. Spanish Journal of Marketing - ESIC. 26 (3), 286-308, Ciência-IUL

Souto, D., Oliveira, P. & Loureiro, S. M. C. (2022). Exploring a new form of interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer. Journal of Promotion Management. 28 (6), 729-748, Ciência-IUL

Rodrigues, M. & Loureiro, S. M. C. (2022). Virtual reality in the motion picture industry: The relationship among movie coolness, sympathy, empathy, and word-of-mouth. Journal of Promotion Management. 28 (2), 144-159, Ciência-IUL

Amorim, I. P. de, Guerreiro, J., Eloy, S. & Loureiro, S. M. C. (2022). How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environment. International Journal of Consumer Studies. 46 (6), 2351-2366, Ciência-IUL

Ferreira, E.S., Loureiro, S. M. C., Bilro, R.G. & Ferro, T. M. (2022). Analyzing Madeira and Bermuda as two different destinations: A text mining approach. Journal of Promotion Management. 28 (6), 687-701, Ciência-IUL

Rodrigues, A., Loureiro, S. M. C. & Prayag, G. (2022). The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction. International Journal of Tourism Research. 24 (3), 362-375, Ciência-IUL

Loureiro, S. M. C., Bilro, R. G. & Angelino, F. J. (2021). Virtual reality and gamification in marketing higher education: A review and research agenda. Spanish Journal of Marketing - ESIC. 25 (2), 179-216, Ciência-IUL

Romero, J., Ruiz-Equihua, D., Loureiro, S. M. C. & Casaló, L. V. (2021). Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choice. Frontiers in Psychology. 12, Ciência-IUL

Japutra, A., Loureiro, S. M. C. & Wang, S. (2021). Role of personal values and personality traits on intention to recommend a destination. Tourism Analysis. 26 (4), 349-361, Ciência-IUL

Loureiro, S. M. C. & Nascimento, J. (2021). Shaping a view on the influence of technologies on sustainable tourism. Sustainability. 13 (22), Ciência-IUL

Angelino, F. J., Loureiro, S. M. C. & Bilro, R.G. (2021). Analysing students’ engagement in higher education through transmedia and Learning Management Systems: a text mining approach. International Journal of Innovation and Learning. 30 (4), 484-502, Ciência-IUL

Loureiro, S. M. C., Stylos, N. & Bellou, V. (2021). Destination atmospheric cues as key influencers of tourists’ word-of-mouth communication: tourist visitation at two Mediterranean capital cities. Tourism Recreation Research. 46 (1), 85-108, Ciência-IUL

Al-Ansi, A., Han, H. & Loureiro, S. M. C. (2021). International border restrictions and rules toward the illicit trafficking of cultural heritage in the tourism context: A multi-methods approach. Journal of Travel and Tourism Marketing. 38 (9), 975-991, Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Tussyadiah, I. (2021). Artificial intelligence in business: state of the art and future research agenda. Journal of Business Research. 129, 911-926, Ciência-IUL

Cayolla, R. R. & Loureiro, S. M. C. (2021). Football brand managers perspectives how to deal with fans emotions. Academia Letters., Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Japutra, A. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research. 134, 288-300, Ciência-IUL

Ferreira, E. S. & Loureiro, S. M. C. (2021). Challenges of a small insular developing state: Cape Verde. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 36 (1), 125-134, Ciência-IUL

Rosário, J. F. do & Loureiro, S. M. C. (2021). The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer. International Journal of Internet Marketing and Advertising. 15 (4), 429-449, Ciência-IUL

Loureiro, S. M. C., Japutra, A., Molinillo, S. & Bilro, R.G. (2021). Stand by me: analyzing the tourist–intelligent voice assistant relationship quality. International Journal of Contemporary Hospitality Management. 33 (11), 3840-3859, Ciência-IUL

Jiménez-Barreto, J., Loureiro, S. M. C., Braun, E., Sthapit, E. & Zenker, S. (2021). Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective. International Journal of Hospitality Management . 94, Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2021). What is the role of memory in consumer–brand relationship? Insight from sport industry. Journal of Creative Communications. 16 (3), 347-355, Ciência-IUL

Sarmento; E. M. & Loureiro, S. M. C. (2021). Exploring the role of norms and habit in explaining pro-environmental behavior intentions in situations of use robots and AI agents as providers in tourism sector. Sustainability. 13 (24), Ciência-IUL

Loureiro, S. M. C. (2020). How does the experience and destination authenticity influence “affect”?. Anatolia. 31 (3), 449-465, Ciência-IUL

Loureiro, S. M. C. (2020). Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator. International Journal of Fashion Design, Technology and Education. 13 (2), 150-164, Ciência-IUL

Bilro, R. G. & Loureiro, S. M. C. (2020). A consumer engagement systematic review: synthesis and research agenda. Spanish Journal of Marketing - ESIC. 24 (3), Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2020). The growing complexity of customer engagement: a systematic review. EuroMed Journal of Business. 15 (2), 167-203, Ciência-IUL

Loureiro, S. M. C., Stylos, N. & Miranda, F. (2020). Exploring how mindfulness may enhance perceived value of travel experience. Service Industries Journal. 40 (11-12), 800-824, Ciência-IUL

Japutra, A. & Loureiro, S. M. C. (2020). Destination’s efforts and commitment towards recycling. Current Issues in Tourism. 23 (21), 2637-2648, Ciência-IUL

Shuv-Ami, A., Toder Alon, A., Loureiro, S. M. C. & Kaufmann, H. R. (2020). A new love–hate scale for sports fans. International Journal of Sports Marketing and Sponsorship. 21 (3), 543-560, Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach. Journal of Promotion Management. 26 (4), 457-480, Ciência-IUL

Guerreiro, J. & Loureiro, S. (2020). Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries. Voluntas. 31, 1330-1342, Ciência-IUL

Langaro, D., Loureiro, S. M. C. & Contreiras, M (2020). The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies. Journal of Promotion Management. 26 (6), 791-811, Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: a text-mining approach. Tourism Management. 77, Ciência-IUL

Loureiro, S. M. C., Bilro, R.G. & Japutra, A. (2020). The effect of consumer-generated media stimuli on emotions and consumer brand engagement. Journal of Product and Brand Management. 29 (3), 387-408, Ciência-IUL

Loureiro, S. M. C., Romero, J. & Bilro, R. G. (2020). Stakeholder engagement in co-creation processes for innovation: a systematic literature review and case study. Journal of Business Research. 119, 388-409, Ciência-IUL

Ashfaq, M., Yun, J., Yu, S. & Loureiro, S. M. C. (2020). I, Chatbot: modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents. Telematics and Informatics. 54, Ciência-IUL

Loureiro, S. M. C., Jiménez-Barreto, J. & Romero, J. (2020). Enhancing brand coolness through perceived luxury values: insight from luxury fashion brands. Journal of Retailing and Consumer Services . 57, Ciência-IUL

Loureiro, S. M. C., Japutra, A. & Kwun, D. (2019). Signalling effects on symbolic status and travellers' well‐being in the luxury cruise industry. International Journal of Tourism Research. 21 (5), 639-654, Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2019). Place attachment and tourist engagement of major visitor attractions in Lisbon. Tourism and Hospitality Research. 19 (3), 368-381, Ciência-IUL

Loureiro, S. M. C. (2019). Exploring the role of atmospheric cues and authentic pride on perceived authenticity assessment of museum visitors. International Journal of Tourism Research. 21 (4), 413-426, Ciência-IUL

Loureiro, S. M. C., Breazeale, M. & Radic, A. (2019). Happiness from rural experience in Dalmatia: exploring the role of tourist mindfulness as moderator. Journal of Vacation Marketing. 25 (3), 279 -300, Ciência-IUL

Pinto, L., Loureiro, S. M. C., Rita, P. & Sarmento, E. M. (2019). Fostering online relationships with brands through websites and social media brand pages. Journal of Promotion Management. 25 (3), 379-393, Ciência-IUL

Costa, L. & Loureiro, S. M. C. (2019). The importance of employees’ engagement on the organizational success. Journal of Promotion Management. 25 (3), 328-336, Ciência-IUL

Loureiro, S. M. C. & Lopes, J. (2019). How corporate social responsibility initiatives in social media affect awareness and customer engagement. Journal of Promotion Management. 25 (3), 419-438, Ciência-IUL

Loureiro, S. M. C., De Plaza, M. A. P. & Taghian, M. (2019). The effect of benign and malicious envies on desire to buy luxury fashion items. Journal of Retailing and Consumer Services . 52, Ciência-IUL

Loureiro, S. M. C., Serra, J. & Guerreiro, J. (2019). How fashion brands engage on social media: a netnography approach. Journal of Promotion Management. 25 (3), 367-378, Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2019). Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship. Journal of Promotion Management. 25 (3), 354-366, Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Guerreiro, J. (2019). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing and Management. 28 (2), 147-171, Ciência-IUL

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J. (2019). Analysing consumer-brand engagement through appreciative listening on social network platforms. Journal of Promotion Management. 25 (3), 304-313, Ciência-IUL

Warren, C., Batra, R., Loureiro, S. M. C. & Bagozzi, R. P. (2019). Brand Coolness. Journal of Marketing. 83 (5), 36-56, Ciência-IUL

Santana, S. & Loureiro, S. M. C. (2019). Analysing drivers and outcomes of job and professional satisfaction at health centres in Portugal. Benchmarking: An International Journal. 26 (4), 1357-1375, Ciência-IUL

Prentice, P., Wang, X & Loureiro, S. M. C. (2019). The influence of brand experience and service quality on customer engagement. Journal of Retailing and Consumer Services . 50, 50-59, Ciência-IUL

Itani, Omar S., Kasser, Abdul-Nasser & Loureiro, S. M. C. (2019). Value get, value give: the relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management. 80, 78-90, Ciência-IUL

Japutra, A., Loureiro, S. M. C., Molinillo, S. & Ekinci, Y (2019). Travellers’ mindsets and theory of planned behaviour. Tourism Management Perspectives. 30, 193-196, Ciência-IUL

Shahrabani, S., Teitler-Regev, S., Syna, H. D., Tsoukatos, E., Ambrosio, V., Loureiro, S. M. C....Voulgaris, F. (2019). The effects of socio-political context on tourism. EuroMed Journal of Business. 15 (1), 22-38, Ciência-IUL

Loureiro, S. M. C., Rita, P. & Sarmento, E. M. (2019). What is the core essence of small city boutique hotels?. International Journal of Culture, Tourism, and Hospitality Research. 14 (1), 44-62, Ciência-IUL

Loureiro, S. M. C., Guerreiro, J., Eloy, S., Langaro, D. & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: a text mining-based review. Journal of Business Research. 100, 514-530, Ciência-IUL

Loureiro, S. M. C., Roschk, H. & Lima, F. (2019). The role of background music in the visitors’ experience of art exhibition: music, memory, and art appraisal. International Journal of Arts Management. 22 (1), 4-24, Ciência-IUL

Loureiro, S. M. C. & Jesus, S. (2019). How perceived risk and animosity towards a destination may influence destination image and intention to revisit: the case of Rio de Janeiro. Anatolia. 30 (4), 497-512, Ciência-IUL

Monteiro, P., Guerreiro, J. & Loureiro, S. M. C. (2019). Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study. International Journal of Wine Business Research. 32 (2), 161-179, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2018). The role of online brand community engagement on positive or negative self-expression word-of-mouth. Cogent Business and Management. 5 (1), Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2018). Engaging visitors in cultural and recreational experience at museums. Anatolia. 29 (4), 581-592, Ciência-IUL

Prentice, C. & Loureiro, S. M. C. (2018). Consumer-based approach to customer engagement - the case of luxury brands . Journal of Retailing and Consumer Services . 43, 325-332, Ciência-IUL

Loureiro, S. M. C. & Koo, D.-M. (2018). Following up the article "Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro. Journal of Global Scholars of Marketing Science. 28 (2), 208-213, Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Faizan Ali (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology. 9 (2), 204-222, Ciência-IUL

Loureiro, S. M. C., Maximiano, M. & Panchapakesan, P. (2018). Engaging fashion consumers in social media: the case of luxury brands. International Journal of Fashion Design, Technology and Education. 11 (3), 310 -321, Ciência-IUL

Loureiro, S. M. C., Cavallero, L. & Miranda, F. J. (2018). Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth. Journal of Retailing and Consumer Services . 41, 131-141, Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2018). Enhancing brand equity through emotions and experience: the banking sector. International Journal of Bank Marketing. 36 (5), 868-883, Ciência-IUL

Loureiro, S. M. C., Sarmento, E. M. & Galelo, J. (2018). Exploring sources and outcomes of trust and commitment to nonprofit organizations: the case of Amnesty International Portugal. International Journal of Non-profit and Voluntary Sector Marketing. 23 (3), Ciência-IUL

Kastenholz, E., Carneiro, M. J., Marques, C. P. & Loureiro, S. M. C. (2018). The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction. Journal of Travel and Tourism Marketing. 35 (2), 189-201, Ciência-IUL

Loureiro, S. M. C., Koo, D.-M. & Breazeale, M. (2018). The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours. World Review of Entrepreneurship, Management and Sustainable Development. 14 (1-2), 62-79, Ciência-IUL

Loureiro, S. M. C. (2018). Tell what you want but do not irritate me: a senior perspective about advertising. Journal of Promotion Management. 24 (2), 198-214, Ciência-IUL

Carvalho, T. F. F., Sarmento, E. M. & Loureiro, S. M. C. (2017). Insights about destination brand: Madeira case study. Tourism and Hospitality International Journal. 9 (1), 12-33, Ciência-IUL

Sarmento, E., Loureiro, S. & Martins, R. (2017). Foodservice tendencies and tourists’ lifestyle: new trends in tourism. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (27-28), 2265-2277, Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2017). Making museums attractions to tourists: serious leisure, meaningfulness and emotions as drivers to engagement. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (27-28), 825-835, Ciência-IUL

Loureiro, S. M. C. & Fialho, A. F. (2017). The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in low-mindful and mindful passengers. Journal of Travel and Tourism Marketing. 34 (7), 948-962, Ciência-IUL

Loureiro, S. M. C., Sarmento, E. M. & Middendorf, J. (2017). New-age elderly in Germany - how to live better with healthy experiences. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (27-28), 2179-2191, Ciência-IUL

Loureiro, S. M. C., Costa, I. & Panchapakesan, P. (2017). A passion for fashion: the impact of social influence, vanity and exhibitionism on consumer behaviour. International Journal of Retail & Distribution Management. 45 (5), 468-484, Ciência-IUL

Loureiro, S. M. C., Ferreira, E. M. & Witt-Dörring, C. (2017). Perceptions of the teutonic online market and opportunities for adventure travel industry. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (27-28), 1435-1445, Ciência-IUL

Cunha, N. & Loureiro, S. (2017). Wine tourism activities as facilitators of relationship quality in wine sector. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (27-28), 1023-1029, Ciência-IUL

Loureiro, S. M. C. & da Cunha, N. P. (2017). Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro. International Journal of Wine Business Research. 29 (4), 434-456, Ciência-IUL

Loureiro, S. M. C., Sarmento, E. M. & Le Bellego, G. (2017). The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector. Cogent Business and Management. 4, Ciência-IUL

Roschk, H., Loureiro, S. M. C. & Breitsohl, J. (2017). Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing. 93 (2), 228-240, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. J. (2017). An examination of the role of arousal and actual behaviour on commitment towards recycling and environmental preservation. International Journal of Environment and Waste Management. 20 (3), 187-202, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2017). Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality. Baltic Journal of Management. 12 (2), 153-170, Ciência-IUL

Prentice, C. & Loureiro, S. M. C. (2017). An asymmetrical approach to understanding configurations of customer loyalty in the airline industry. Journal of Retailing and Consumer Services . 38, 96-107, Ciência-IUL

Loureiro, S. M. C., Gorgus, T. & Kaufmann, H. R. (2017). Antecedents and outcomes of online brand engagement: the role of brand love on enhancing electronic-word-of-mouth. Online Information Review. 41 (7), 985-1005, Ciência-IUL

Loureiro, S. M. C. (2017). Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context. International Journal of Retail & Distribution Management. 45 (10), 1095-1113, Ciência-IUL

Loureiro, S. M. C. (2017). Medical tourists’ emotional and cognitive response to credibility and Servicescape. Current Issues in Tourism. 20 (15), 1633-1652, Ciência-IUL

Loureiro, S. M. C. & Breazeale, M. (2016). Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase. Clothing and Textiles Research Journal. 34 (3), 163-178, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2016). Luxury values as drivers for affective commitment: the case of luxury car tribes. Cogent Business and Management. 3 (1), Ciência-IUL

Bilro, R. G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2016). Committing Millennials towards recycling and environmental preservation. Journal of Promotion Management. 22 (2), 224-237, Ciência-IUL

Ferreira, E. S. & Loureiro, S. M. C. (2016). Brand love relationship: a true love or a missing story?. Revista Lusófona de Economia e Gestão das Organizações. 4, 33-56, Ciência-IUL

Loureiro, S. M. C., Sarmento, E. M. & Witt-Dörring, C. (2016). An empiric analysis of the online market for the adventure travel tourism industry in Germany. Tourism and Hospitality International Journal. 7 (1), 49-69, Ciência-IUL

Loureiro, S. M. C. & Gomes, D. G. (2016). Companies-publics relationships on Facebook: Portuguese and Brazilian context. Journal of Promotion Management. 22 (5), 705-718, Ciência-IUL

Kaufmann, H. R., Loureiro, S. M. C. & Manarioti, A. (2016). Exploring behavioural branding, brand love and co-creation. Journal of Product and Brand Management. 25 (6), 516-526, Ciência-IUL

Loureiro, S. M. C., Sarmento , E. M., Lopes, R. & Jin, K. N. (2015). Feeling better while waiting: hospital lobby in Portugal and South Korea. Asian Journal of Business Research. 5 (2), 58-72, Ciência-IUL

da Cunha, N. P., Loureiro, S. M. C. & Rego, A. (2015). Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Journal of International Food and Agribusiness Marketing. 27 (1), 15-32, Ciência-IUL

Loureiro, S. M. C., Pires, A. R. & Kaufmann, H. R. (2015). Creating value for customers through engagement and participation in brand communities. International Journal of Business Performance Management. 16 (2-3), 114-132, Ciência-IUL

Loureiro, S. M. C. & de Araújo, A. F. B. (2015). Negative film plot and tourists' image and intentions: the case of City of God. Journal of Travel and Tourism Marketing. 32 (4), 352-365, Ciência-IUL

Loureiro, S. M. C. (2015). The role of website quality on PAD, attitude and intentions to visit and recommend island destination. International Journal of Tourism Research. 17 (6), 545-554, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. S. (2015). Tourism destination competitiveness in São Tomé and Príncipe. Anatolia. 26 (2), 217-229, Ciência-IUL

Miranda Gonzalez, F. J., Rubio Lacoba, S., Chamorro Mera, A. & Loureiro, S. M. C. (2015). Determinantes de la intención de uso de Facebook en el proceso de decisión de compra. Investigaciones Europeas de Dirección y Economía de la Empresa. 21 (1), 26-34, Ciência-IUL

Drennan, J., Bianchi, C., Cacho-Elizondo, S., Loureiro, S. M. C., Guibert, N. & Proud, W. (2015). Examining the role of wine brand love on brand loyalty: a multi-country comparison. International Journal of Hospitality Management. 49, 47-55, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. S. (2014). Tourism in São Tomé and Principe: the forgotten pearl. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 21/22 , 229-238, Ciência-IUL

Veríssimo, M. & Loureiro, S. M. C. (2014). Enhancers and tools to improve luxury customer experience: hotel managers’ perspective. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 21/22 , 197-206, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H.R. (2014). Intentions towards the sustainability of young adults: a cross-cultural comparison. World Review of Entrepreneurship, Management and Sustainable Development. 10 (2/3), 247-266, Ciência-IUL

Loureiro, S. M. C., Miranda, F. & Breazeale, M. (2014). Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management. 25 (1), 101-124, Ciência-IUL

Loureiro, S. M. C., Kaufmann, H. R. & Rabino, S. (2014). Intentions to use and recommend to others: an empirical study of online banking practices in Portugal and Austria. Online Information Review. 38 (2), 186-208, Ciência-IUL

de Araújo, C. & Loureiro, S. M. C. (2014). The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil. Tourism and Management Studies. 10 (SI), 103-110, Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2014). Fans club brand relationship: football passion. International Journal of Business and Globalisation. 12 (1), 82-97, Ciência-IUL

Loureiro, S. M. C., Lopes, R. & Kaufmann, H.R. (2014). How brand personality, brand identification and service quality influence service brand equity. Cogent Business and Management. 1 (1), 1-12, Ciência-IUL

Loureiro, S. M. C. & Roschk, H. (2014). Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment. Journal of Retailing and Consumer Services. 21 (2), 211-219, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. S. (2014). Medical tourism: how lobby servicescape may influence customers’ image and pleasure. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 21/22, 23-32, Ciência-IUL

Loureiro, S. M. C. & de Araújo, C. (2014). Luxury values and experience as drivers for consumers to recommend and pay more. Journal of Retailing and Consumer Services. 21 (3), 394-400, Ciência-IUL

Miranda, F., Rubio, S., Chamorro, A. & Loureiro, S. M. C. (2014). Using social networks sites in the purchasing decision process. International Journal of E-Business Research. 10 (3), 18-35, Ciência-IUL

Loureiro, S. M. C. (2014). The role of the rural tourism experience economy in place attachment and behavioral intentions. International Journal of Hospitality Management. 40, 1-9, Ciência-IUL

Loureiro, S. M. C. & Ribeiro, L. (2014). Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth. Journal of Promotion Management. 20 (4), 452-469, Ciência-IUL

Zeferino, E.C., Loureiro, S. M. C. & Rita, P. (2014). How visitors of luxury cruises perceive a tourist destination: internal determinants, satisfaction and intention to return. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 21/22, 49-58, Ciência-IUL

dos Santos Martins, H., Loureiro, S. M. C. & Amorim, M. (2014). Addressing environmental, financial and social sustainability in the management of higher education quality. Journal for International Business and Entrepreneurship Development. 7 (3), 181-198, Ciência-IUL

Dias-Sardinha, I., Ross, D. & Loureiro, S. M. C. (2014). Rescue archaeology heritage valuation in Europe’s largest dam – Alqueva: ex-situ products as elements of creative tourism. PASOS Revista de Turismo y Patrimonio Cultural. 12 (3), 623-634, Ciência-IUL

Estrela, R. & Loureiro, S. M. C. (2013). Advertising self-regulation and complaints: a comparative study in Portugal and Spain. South Asian Journal of Marketing and Management Research. 3 (8), 68-79, Ciência-IUL

Loureiro, S. M. C. (2013). The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity. International Journal of Electronic Commerce Studies. 4 (2), 139 -158, Ciência-IUL

Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparison. International Journal of Management Cases. 15 (4), 247-264, Ciência-IUL

dos Santos Martins, H., Loureiro, S. M. C. & Amorim, M. (2013). Quality and sustainability in higher education institutions: key factors. International Journal of Management Cases. 15 (4), 315-330, Ciência-IUL

Loureiro, S. M. C., Koo, D.-M. & Ribeiro, L. (2013). Effects of atmospherics on emotions and intention with respect to involvement under different shopping environments. Journal of Global Scholars of Marketing Science. 23 (4), 435-459, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2013). The impact of islands image on tourists’ satisfaction and place identity. Journal for International Business and Entrepreneurship Development. 7 (1), 52-62, Ciência-IUL

Miranda, F., Rubio, S., Chamorro, A. & Loureiro, S. M. C. (2013). Facebook como herramienta de comunicación y venta: un análisis desde la oferta y la demanda. Cuadernos de Ciencias Económicas y Empresariales. 64 (1), 81-98, Ciência-IUL

Loureiro, S.M.C., Almeida, M. & Rita, P. (2013). The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context. International Journal of Hospitality Management. 35, 35-43, Ciência-IUL

Pires, A. R. & Loureiro, S. M. C. (2012). O efeito das dimensões do estilo de vida de um destino turístico na satisfação global e no passa-palavra: o caso da Barragem de Alqueva. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 1 (17/18), 161-173, Ciência-IUL

Loureiro, S. M. C., Sardinha, I. & Reijnders, L. (2012). The effect of corporate social responsibility dimensions on consumer satisfaction and perceived value: the case of the automobile sector in Portugal. Journal of Cleaner Production. 37, 172-178, Ciência-IUL

Almeida, M. M. C. & Loureiro, S. M. C. (2012). Estímulos influenciadores do prazer e do relaxamento: o contexto do SPA em hotel termal em Portugal. Revista Turismo e Desenvolvimento/Journal of Tourism and Development. 3 (17/18), 1481-1493, Ciência-IUL

Kaufmann, H. R., Loureiro, S. M. C., Basile, G. & Vrontis, D. (2012). The Increasing Dynamics between Consumers, Social Groups and Brands. Qualitative Market Research: An International Journal. 15 (4), 404-419, Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2012). Explaining love of wine brands. Journal of Promotion Management. 18 (3), 329-343, Ciência-IUL

Laruccia, M. M., Tristão, J. A. M. & Loureiro, S. M. C. (2012). A conceptual approach for cannibalism between goods. Chinese Business Review. 11 (11), 989-995, Ciência-IUL

Loureiro, S.M.C., Kaufmann, H. R. & Vrontis, D. (2012). Brand emotional connection and loyalty. Journal of Brand Management. 20 (1), 13-27, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. (2012). DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria. Cuadernos de Gestión. 12 (1), 107-122, Ciência-IUL

Loureiro, S. M. C., Miranda, F. J. & Pires, A. R. (2012). Driving forces behind participation and satisfaction with social networking sites. International Journal of Virtual Communities and Social Networking. 4 (4), 33-51, Ciência-IUL

Loureiro, S. M. C. & Kastenholz, E. (2011). Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management. 30 (3), 575-583, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. J. (2011). Brand equity and brand loyalty in the internet banking context: FIMIX-PLS market segmentation. Journal of Service Science and Management. 4 (4), 476-485, Ciência-IUL

Loureiro, S. M. C. (2010). Satisfying and delighting the rural tourists. Journal of Travel and Tourism Marketing. 27 (4), 396-408, Ciência-IUL

Loureiro, S. M.C. & Miranda, F. (2010). Calidad y satisfacción en el servicio de urgencias hospitalarias: análisis de un hospital de la zona centro de Portugal. Investigaciones Europeas de Dirección y Economía de la Empresa. 16 (2), 27-41, Ciência-IUL

Santana, S. & Loureiro, S. M. C. (2010). Assessing benefits and risks of online shopping in Spain and Scotland. Portuguese Journal of Management Studies. 15 (2), 161-172, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. J. M. (2009). Perceived quality in rural lodgings of Spain and Portugal: RURALQUAL Scale. Portuguese Journal of Management Studies. 14 (1), 33-52, Ciência-IUL

Loureiro, S. M. C. (2008). Qualidade percebida do serviço em alojamentos rurais de Portugal e Espanha: análise oferta e procura . Revista Lusófona de Humanidades e Tecnologias. 11, 136-148, Ciência-IUL

Loureiro, S. M. C. (2008). Gestão da qualidade em alojamentos de turismo no espaço rural. COGITUR-Journal of tourism studies. 1 (1), 41-72, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. J. M. (2008). The importance of quality, satisfaction, trust and image in relation to rural tourism loyalty. Journal of Travel and Tourism Marketing. 25 (2), 117-136, Ciência-IUL

Loureiro, S. M. C. & Miranda, F. J. M. (2006). Calidad, satisfacción y fidelidad en el turismo rural: un análisis hispano-portugués. Papers de Turisme. 40, 49-65, Ciência-IUL

Book Chapters

Rodrigues, M. B. & Loureiro, S. M. C. (2024). Inteligência Artificial no Mercado de Trabalho: oportunidades e desafios da transformação digital. In José Maria Carvalho Ferreira (Ed.), Covid-19, Vírus das Desigualdades Sociais.: Clássica Editora., Ciência-IUL

Loureiro, S. M. C., Raouf, A. R., Ramkissoon, H. & Hollebeek, L. (2023). Customer engagement in tourism and hospitality research. In Raouf Ahmad Rather, Haywantee Ramkissoon (Ed.), Handbook of customer engagement in tourism marketing. (pp. 1-24).: Edward Elgar ., Ciência-IUL

Loureiro, S. M. C. (2023). Artificial intelligence and extended reality in luxury fashion retail: Analysis and reflection. In Vladimir Geroimenko (Ed.), Augmented reality and artificial intelligence: The fusion of advanced technologies. (pp. 323-348).: Springer., Ciência-IUL

Loureiro, S. M. C. & Guerreiro, J. (2022). Transhumanism. In Encyclopedia of Tourism Management and Marketing. (pp. 556-558).: Edward Elgar., Ciência-IUL

Loureiro, S. M. C. (2022). Virtual wine tourism experiences. In Routledge Handbook of Wine Tourism., Ciência-IUL

Loureiro, S. M. C. & Bilro, R. G. (2022). Feeling economy. In Dimitrios Buhalis (Ed.), Encyclopedia of tourism management and marketing. (pp. 229-231). Cheltenham, United Kingdom: Edward Elgar Publishing., Ciência-IUL

Rodrigues, M. B. & Loureiro, S. M. C. (2022). Principais desafios da aprendizagem online durante e após a pandemia de COVID-19. In José Maria Carvalho Ferreira (Ed.), Contingências da Pandemia Gerada pelo COVID-19 nas Sociedades Contemporâneas.: Clássica Editora., Ciência-IUL

Loureiro, S. M. C. & Rodrigues, M. B. (2022). Place Coolness. In Dimitrios Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing., Ciência-IUL

Loureiro, S. M. C. (2021). Place coolness. In Encyclopedia of Tourism Management and Marketing.: Edward Elgar., Ciência-IUL

Loureiro, S. M. C. (2021). Stakeholder engagement. In Encyclopedia of Tourism Management and Marketing.: Edward Elgar., Ciência-IUL

Loureiro, S. M. C. (2021). The Use of Augmented Reality to Expand the Experience in Museums. In Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain.: Springer., Ciência-IUL

Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2021). The role of mental imagery as driver to purchase intentions in a virtual supermarket . In Augmented reality and virtual reality: New trends in immersive technology. (pp. 17-28).: Springer., Ciência-IUL

Loureiro, S. M. C., Muhammad Ashfaq & Rodrigues, M. B. (2021). AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism. In Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry. (pp. 291-303)., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2021). Tourists’ lifestyle and foodservice tendencies in social media. In Saurabh Kumar Dixit (Ed.), The Routledge handbook of gastronomic tourism. London: Routledge., Ciência-IUL

Japutra, A., Bilro, R.G. & Loureiro, S. M. C. (2020). Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society. In Sandra Maria Correia Loureiro (Ed.), Managerial challenges and social impacts of virtual and augmented reality. (pp. 252-265). Hershey: IGI Global., Ciência-IUL

Bilro, R. G. & Loureiro, S. M. C. (2020). An exploratory study of social selling on LinkedIn: The concept and its implications. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 429-439). Lisboa: Springer Singapore., Ciência-IUL

Bilro, R.G. & Loureiro, S. M. C. (2020). Exploring consumer-brand engagement in online environments designed for tourism. In Łukasz Burkiewicz, Agnieszka Knap-Stefaniuk (Ed.), Management Tourism Culture: Studies and reflections on tourism management. (pp. 247-264). Kraków: Ignatianum University Press., Ciência-IUL

Loureiro, S. M. C. (2020). Virtual reality, augmented reality and tourism experience. In Saurabh Kumar Dixit (Ed.), The Routledge handbook of tourism experience management and marketing. (pp. 439-452).: Routledge., Ciência-IUL

Loureiro, S. M. C. & Bilro, R. G. (2020). How committed I am with tourist-intelligent virtual assistants?. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 3-9). Lisboa: Springer Singapore., Ciência-IUL

Langaro, D., Loureiro, S. M. C. & Soares, A. (2020). When consumers’ complaints fall into public domain: Negative E-WOM on social media. In Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann (Ed.), Exploring the power of electronic word-of-mouth in the services industry. (pp. 124-137).: IGI Global., Ciência-IUL

Loureiro, S. M. C. & Bilro, R.G. (2020). Be or not be online engaged: Exploring the flow from stimuli to e-WOM on online retail consumers. In Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann (Ed.), Exploring the power of electronic word-of-mouth in the services industry. (pp. 18-34). Hershey: IGI Global., Ciência-IUL

Ferreira, Mónica Mendes, Pereira, H. & Loureiro, S. M. C. (2020). Communication tools in the customer’s journey: Application to the tourism sector. In Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann (Ed.), Exploring the power of electronic word-of-mouth in the services industry. (pp. 288-316). Hershey: IGI Global., Ciência-IUL

Guerreiro, J. & Loureiro, S. M. C. (2020). Unraveling e-WOM patterns using text mining and sentiment analysis. In Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann (Ed.), Exploring the power of electronic word-of-mouth in the services industry. Hershey: IGI Global., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Angelino, F. J. (2020). Implications of gamification and virtual reality in higher education. In Sandra Maria Correia Loureiro (Ed.), Managerial challenges and social impacts of virtual and augmented reality. (pp. 111-124). Hershey: IGI Global., Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S. & Rosário, J. F. (2020). Incorporating VR, AR and related technologies in tourism industry: State of the art. In Sandra Maria Correia Loureiro (Ed.), Managerial challenges and social impacts of virtual and augmented reality. (pp. 211-233). Hershey: IGI Global., Ciência-IUL

Alreesh, M., Loureiro, S. M. C. & Bilro, R. G. (2020). Inspiring consumers online: A proposed framework comparing different cultures. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 671-676). Lisboa: Springer Singapore., Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S. & Rosário, J.F. (2019). Overview of underpinnings of tourism impacts: the case of Lisbon destination. In Dogan Gursoy, Robin Nunkoo (Ed.), The Routledge handbook of tourism impacts: Theoretical and applied perspectives. (pp. 49-61). London: Routledge., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. M. (2019). Tourists’ lifestyle and foodservice tendencies in social media. In Saurabh Kumar Dixit (Ed.), The Routledge handbook of gastronomic tourism. (pp. 301-311). Abingdon: Routledge., Ciência-IUL

Loureiro, S. M. C., Panchapakesan, P. & D. Doignon (2018). Corporate Social Responsible Luxury: Reality or Fad?. In Corporate Social Responsibility., Ciência-IUL

Loureiro, S. M. C. & Guerreiro, J. (2018). Psychological behavior of generation Y: living between real and virtual reality. In Megan Gerhardt and Joy VanEck Peluchette (Ed.), Millennials: Characteristics, Trends and Perspectives. New-York: NOVA., Ciência-IUL

da Cunha, N. P., Loureiro, S. M. C. & Ferreira, E.S. (2018). Social partner characteristics as facilitators of the wine co-creation experiences. In Marianna Sigala & Richard Robinson (Ed.), Managing and marketing wine tourism and destinations: theory and cases. Basingstoke: Palgrave., Ciência-IUL

Loureiro, S. M. C. & Souto, D. (2018). How corporate social responsibility can influence brand equity. In William D. Nelson (Ed.), Advances in business and management. (pp. 159-184). New York: Nova Science Publishers., Ciência-IUL

Loureiro, S. M. C. & Cunha, N. (2017). Relationship quality between Portuguese wine producers and Chinese distributors insight and recommendations. In Roberta Capitello, Steve Charters, David Menival and Jingxue (Jessica) Yuan (Ed.), The wine value chain in China: consumers, marketing, and the wider world. (pp. 163-186). Cambridge: Elsevier., Ciência-IUL

Loureiro, S. M. C. & Amorim, M. (2017). Customers’ online interaction experiences with fashion brands: e-information and e-buying. In Dragan Perakovic (Ed.), E-business - state of the art of ICT based challenges and solutions. (pp. 81-97). Rijeka: InTech., Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2017). Relationship marketing on social software platforms. In Saurabh Kumar Dixit (Ed.), The Routledge handbook of consumer behaviour in hospitality and tourism. (pp. 1-16). Abingdon, Oxford: Routledge., Ciência-IUL

Loureiro, S. M. C. (2017). Fashion luxury brands: bridging the gaps between cutting-edge fashion and corporate social responsibility concerns. In Tsan-Ming Choi, Bin Shen (Ed.), Luxury fashion retail management. (pp. 185-198). Singapore: Springer., Ciência-IUL

Loureiro, S. M. C., Koo, D.-M. & Ribeiro, L. (2016). Effects of atmospherics on emotions and intention with respect to involvement under different shopping environments. In Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi (Ed.), Global branding and country of origin: creativity and passion. (pp. 79-103). Abingdon: Taylor and Francis., Ciência-IUL

Miranda, F. J., Rubio, S., Chamorro, A. & Loureiro, S. M. C. (2016). Analyzing the use of social networks sites in the purchasing decision process. In In Lee (Ed.), Encyclopedia of e-commerce development, implementation, and management. (pp. 1550-1562).: IGI Global., Ciência-IUL

Loureiro, S. M. C. & Panchapakesan, P. (2016). How to achieve subjective well-being through medical tourism: the engagement process through credibility, desire and experience. In Alexandra M. Columbus (Ed.), Advances in Psychology Research. (pp. 1-25). Estados Unidos da América: NOVA science publishers, Inc., Ciência-IUL

Giacosa, E., Culasso, F. & Loureiro, S. M. C. (2016). The business of luxury brands: Luxury car brand relationship. In Demetris Vrontis, Matteo Rossi and Stefano Bresciani (Ed.), Managing globalization: New business models, strategies and innovation. (pp. 25-49). Newcastle upon Tyne: Cambridge Scholars Publishing., Ciência-IUL

J. P. Caldeira,, Sardinha, I., Loureiro, S. M. C. & D. Ross (2015). Arqueologia de Salvamento: que valor para a sociedade? . In J. M. Carvalho Ferreira (Ed.), Perspectivas de Desenvolvimento Sustentável. (pp. 83-104).: Escolar Editora., Ciência-IUL

Loureiro, S. M. C. (2015). Desenvolvimento sustentável e consumismo. In J. M. Carvalho Ferreira (Ed.), Perspectivas de Desenvolvimento Sustentável. (pp. 119-134).: Escolar Editora., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2015). Brand Self-distance vs Brand-self Approach: Multiple Relationships Between Consumers and Brands. In Alexandra M. Columbus (Ed.), Advances in Psychology Research. (pp. 65-86).: NOVA science publishers., Ciência-IUL

Loureiro, S. M. C. (2015). Loving and Hating Brands: Multiple Relationships between Consumers and Brands. In Hans-Ruediger Kaufmann (Ed.), Handbook of Research on Managing and Influencing Consumer Behavior. (pp. 417-438).: IGI Global., Ciência-IUL

Loureiro, S. M. C., Pires, A. R. & Cayolla, R. (2014). Consumption, Anti-Consumption and Consumption Communities: The Football Clubs and its Fans. In Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni (Ed.), Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. (pp. 509-535). Hershey, Pennsylvania, USA: IGI Global., Ciência-IUL

Brochado, A., Loureiro, S. M. C. & Barbosa, C. (2013). Slightly sparkling in its nature: Green wine brand knowledge. In Paulo Águas, Francisco Serra and José Santos (Ed.), TMS–Strategies in tourism organizations and destinations. (pp. 291-301).: Faro: Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve., Ciência-IUL

Loureiro, S.M.C. (2013). Consumer-brand relationship: Foundation and state-of-the-art. In Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni (Ed.), Customer-centric marketing strategies: Tools for building organizational performance. (pp. 413-434). Hershey: IGI Global., Ciência-IUL

Duch, T., Loureiro, S. M. C., Brochado, A. & Vieira, A. L. (2013). World Cup Brazil: insights into a sports tourism event. In Paulo Águas, Francisco Serra and José Santos (Ed.), TMS –Strategies in tourism organizations and destinations. (pp. 105-114).: Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve., Ciência-IUL

Loureiro, S. M. C. (2013). The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship. In Doug Evans (Ed.), Psychology of Branding. (pp. 39-52). Washington, DC: NOVA publishers., Ciência-IUL

Loureiro, S. (2013). Antecedents and outcomes of participation in social networking sites. In Berthold Lausen, Dirk van den Poel & Alfred Ultsch (Ed.), Algorithms from & for Nature and Life-Studies in Classification, Data Analysis, and Knowledge Organization. (pp. 465-472). Berlim: Springer., Ciência-IUL

Loureiro, S.M.C. (2012). Tourism in rural areas: foundation, quality, and experience. In Murat Kasimoglu (Ed.), Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies. (pp. 441-460).: InTech., Ciência-IUL

Loureiro, S.M.C. (2011). Love and Loyalty in Car Brands: Segmentation Using Finite Mixture Partial Least Squares. In Wolfgang Gaul, Andreas Geyer-Schulz, Schmidt-Thieme and Jonas Kunze (Ed.), Challenges at the Interface of Data Analysis-Computer Science and Organization. (pp. 503-510). Alemanha: Springer., Ciência-IUL

Loureiro, S.M.C. & Santana, S. (2010). Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image. In Locarek-Junge and C. Weihs (Ed.), Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization. (pp. 743-750). Berlim: Springer., Ciência-IUL

Conference Proceedings

Loureiro, S. M. C., Ganhão, M., Guerreiro, J. & Bilro, R.G. (2024). Music can be trendy and cool. In 2024 Global Fashion Management Conference at Milan. (pp. 372-374). Milão, Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Matias, M. (2024). Analysing AI-generated luxury fashion: the perceived value and customer’s purchase intention. In 2024 Global Fashion Management Conference at Milan. (pp. 397-401). Milão, Ciência-IUL

Gaspar, J.M, Loureiro, S. M. C. & Rosado-Pinto, F. (2024). Mapping gamification in the consumption context: a systematic literature review. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 17th Annual Conference of the EuroMed Academy of Business. (pp. 828-830). Pisa: EuroMed Press., Ciência-IUL

Sauter, V., Bilro, R. G. & Loureiro, S. M. C. (2023). A study of the impact of masstige strategies on brand coolness and brand happiness. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments. (pp. 1233-1235). Vilnius, Lithuania: EuroMed Press., Ciência-IUL

Rodrigues, A. F., Loureiro, S. M. C. & Guerreiro, J. M. (2023). How social robots enhance my well-being in the hospitality industry. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" . (pp. 637-639). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Rodrigues, A. F., Loureiro, S. M. C. & Bilro, R. G. (2023). The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments . (pp. 1201-1203). Vilnius, Lithuania: EuroMed Press., Ciência-IUL

Nascimento, J., Afonso, M. R. N. da S. & Loureiro, S. M. C. (2023). The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment". (pp. 640-645). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C., Palma, P. de M. & Langaro, D. (2023). Exploring how to enhance SMES practices in the tourism sector in terms of service quality and sustainability. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments. (pp. 1097-1103). Vilnius, Lithuania: EuroMed Press., Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Villar, J. (2023). How cognitive flexibility affects sense of power in a coffee virtual setting: The moderating role of personality traits. In Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro (Ed.), Extended reality and metaverse: Immersive technology in times of crisis, Conference proceedings. (pp. 52-58). Lisboa: Springer., Ciência-IUL

Loureiro, S. M. C., Ferreira, M. M., Bilro, R. G. & Marques, L. (2023). How artificial intelligence tools influence customer experience and avoidance of similarity. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment. (pp. 646-649). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Stein, F., Guerreiro, J. & Loureiro, S. (2023). How gamification in virtual reality affects brand coolness and marketing outcomes. In Umashankar, N., and Lisjak, M. (Ed.), 2023 AMA Winter Academic Conference. (pp. 727-730). Nashville, Tennessee, USA: American Marketing Association., Ciência-IUL

Rodrigues, M., Romero, M. I. & Loureiro, S. M. C. (2023). How game advertising influences the brand equity of luxury brands. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment. (pp. 705-710). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C. & Guerreiro, J. (2023). How attachment affects happiness in the human-IVA relationship. In Umashankar, N., and Lisjak, M. (Ed.), 2023 AMA Winter Academic Conference. (pp. 36-39). Nashville, Tennessee, USA: American Marketing Association., Ciência-IUL

Breviglieri F., Guerreiro, J. & Loureiro, S. (2023). The perception of trust in personalized video news generated by artificial intelligence. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" . (pp. 693-698). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2023). The impact of augmented and virtual reality for sustainable tourism. In Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro (Ed.), Extended Reality and Metaverse. XR 2022. Springer Proceedings in Business and Economics. (pp. 148-156). Lisboa: Springer., Ciência-IUL

Rodrigues, M. B., Loureiro, S. M. C. & Dias, J. (2023). Cinematic virtual reality: How emotional responses vary across movie genre and technological format. In Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro (Ed.), Extended reality and metaverse: Immersive technology in times of crisis: XR 2022. (pp. 265-270). Lisboa: Springer, Cham., Ciência-IUL

Zhang, A., Loureiro, S. M. C. & Guerreiro, J. M. (2023). Uncovering the research on the artificial intelligence-human relationship. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings . (pp. 699-704). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Aleem, A. K., Loureiro, S. M. C. & Martinho, J. F. M. (2023). Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment". (pp. 631-636). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. & Guerreiro, J. (2023). Smart wellness robots: How service robots affect consumer well-being. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" . (pp. 107-108). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations., Ciência-IUL

Rodrigues, M. B., Lopes, F. & Loureiro, S. (2022). How VR can boost inspiration and increase donations. In Proceedings of the 51st Annual EMAC Conference (EMAC 2022). Budapest: European Marketing Academy (EMAC)., Ciência-IUL

Nascimento, J. & Loureiro, S. (2022). Three routes for sustainable consumer behaviours. In Harrigan, P., and Brush, G. (Ed.), ANZMAC 2022: Reconnect & Reimagine: Conference Proceedings. (pp. 95-98). Perth: ANZMAC., Ciência-IUL

Ruiz-Equihua, D., Romero, J., Casaló, L. V. & Loureiro, S. M. C. (2022). The use of artificial intelligence in the hospitality industry: Understanding customer service interactions with smart speakers. In Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel (Ed.), Proceedings of AIRSI 2022: Technologies 4.0 in tourism, service and marketing. (pp. 15-18). Zaragoza: University of Zaragoza., Ciência-IUL

Akinola, P. O., Bilro, R. G. & Loureiro, S. M. C. (2022). AI powered social commerce technology and customer experience: A systematic literature review. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 15th Annual Conference of the EuroMed Academy of Business: Sustainable Business Concepts and Practices. (pp. 1016-1019). Palermo: EuroMed Press., Ciência-IUL

Ajayi, S., Loureiro, S. M, C. & Langaro, D. (2022). Implications of new technologies on consumer engagement. In Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel (Ed.), Proceedings of AIRSI 2022: Technologies 4.0 in tourism, service and marketing. (pp. 270-275). Zaragoza: University of Zaragoza., Ciência-IUL

Aleem, A., Loureiro, S. M. C. & Aguiar, M. (2022). Do memes impact brand coolness perceptions? Examining hedonic versus utilitarian products. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 15th Annual Conference of the EuroMed Academy of Business: Sustainable Business Concepts and Practices. (pp. 1020-1021). Palermo: EuroMed Press., Ciência-IUL

Rodrigues, M. B., Loureiro, S. M. C. & Lopes, F. (2022). How VR can boost inspiration and increase donations. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 15th Annual Conference of the EuroMed Academy of Business, Book proceedings. Palermo: EuroMed Press., Ciência-IUL

Muratcehajic, D. & Loureiro, S. M. C. (2022). Should I stay or should I go: Key determinants for efficiently retaining a subscribed customer who decided to leave. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 15th Annual Conference of the EuroMed Academy of Business, Book proceedings. (pp. 1247-1249). Palermo: EuroMed Press., Ciência-IUL

Branca, G., Loureiro, S. M. C. & Rescinity, R. (2022). Are consumers actually willing to pay more for sustainable packaging?: A choice-based conjoint analysis. In M.T. Cuomo, G. Metallo, G. Festa, A. Giordano (Ed.), Proceedings of the XIX SIM Conference “Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing. Salerno, Italy: Società Italiana Marketing., Ciência-IUL

Gonzáles-Santiago, M., Loureiro, S. M. C. & Langaro, D. (2022). Technologies in the cruise tourism services: A systematic and bibliometric approach. In Flynn, A. G., Mehta, R. P., and Satornino, C. (Ed.), 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change. (pp. 649). Chicago: American Marketing Association., Ciência-IUL

Garrotes, P. & Loureiro, S. M. C. (2021). The relevance of intimacy with my intelligent virtual assistant. In 2021 Global Fashion Marketing Conference. (pp. 185-188). Seoul: Global Alliance of Marketing & Management Associations., Ciência-IUL

Diogo Neto & Loureiro, S. M. C. (2021). Exploring social interaction of AI robot on employee engagement. In 2021 Global Fashion Marketing Conference. (pp. 182-184). Seoul: Global Alliance of Marketing & Management Associations., Ciência-IUL

Gonzáles-Santiago, M., Loureiro, S. M. C. & Langaro, D. (2021). The impact of new technologies on the cruise travelers experience: A literature review. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 14th Annual Conference of the EuroMed Academy of Business, Book of Proceedings. (pp. 862-864). Online: EuroMed Press., Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2021). Green purchase behavior: A systematic review. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era. (pp. 920-924). Online: EuroMed Press., Ciência-IUL

Gonzales, M., Loureiro, S. M. C. & Langaro, D. (2021). The impact of new technologies on the cruise travelers experience: A literature review. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era. (pp. 862-864). Online: EuroMed Press., Ciência-IUL

Pé-Curto, A., Loureiro, S. M. C. & Guerreiro, J. (2021). Mapping wine tourism: A systematic literature review. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era. (pp. 946-948). Online: EuroMed Press., Ciência-IUL

Aleem, A. K. & Loureiro, S. M. C. (2021). Real or virtual walkway in luxury fashion context?: A qualitative approach . In 2021 Global Fashion Marketing Conference. (pp. 177-181). Seoul: Global Alliance of Marketing & Management Associations., Ciência-IUL

Aleem, A. K. & Loureiro, S. M. C. (2021). Luxury brands on Instagram: A netnographic approach. In 2021 Global Fashion Marketing Conference. (pp. 432-444). Seoul: Global Alliance of Marketing & Management Associations., Ciência-IUL

Loureiro, S. M. C., Bilro, R. G. & Angelino, F. J. (2021). Creating memories and engagement in college student through virtual reality. In M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro (Ed.), Augmented reality and virtual reality: New trends in immersive technology, Conference proceedings. (pp. 167-179). Lisboa: Springer., Ciência-IUL

Ferreira, M. M., Loureiro, S. M. C. & Pereira, H. (2021). Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities. In M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro (Ed.), Augmented reality and virtual reality: New trends in immersive technology, Conference Proceedings. (pp. 239-250).: Springer., Ciência-IUL

Garrotes, P. & Loureiro, S. M. C. (2021). I am so loyal and happy with my intelligent virtual assistant! . In Carlos Flavián, Daniel Belanche, and Carlos Orús (Ed.), Proceedings of the 3rd edition of AIRSI2021. (pp. 22-26). Zaragoza: Zaragoza University., Ciência-IUL

Pinho, A. & Loureiro, S. M. C. (2021). The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?. In 2021 Global Fashion Marketing Conference. (pp. 192-203). Seoul: Global Alliance of Marketing & Management Associations., Ciência-IUL

Blanco, T. & Loureiro, S. M. C. (2020). Cool museum experience in the relationship with visitors. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 979-980). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Blanco, T. & Loureiro, S. M. C. (2020). Encouraging the return to museums through the through enriching of the experience and the feeling of pride. In 13th Annual Conference of the EuroMed Academy of Business: Business theory and practice across industries and markets. (pp. 212-220). Palermo: EuroMed Academy of Business., Ciência-IUL

Pereira, J. & Loureiro, S. M. C. (2020). The different shades of brand hate: A qualitative approach. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 632-636). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2020). Sacrifice for a brand: Three expert visions of the fans relationships towards a football club. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 1451-1452). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Ferreira, M. M., Loureiro, S. M. C. & Pereira, H. (2020). The role of virtual reality and artificial intelligence in marketing relationship communications. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 981-983). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Policarpo, P., Guerreiro, J., Loureiro, S. M. C. & Bilro, R. G. (2020). Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 480-484). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Bilro, R. G., Loureiro, S. M. C., Guerreiro, J. & Raposo, D. (2020). How influencers and digital interaction can impact customer-brand relationship and engagement. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 465-467). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Guerreiro, J. & Loureiro, S. M. C. (2020). How the mind perception of artificial intelligence in smart devices affects customer-brand relationships. In Carlos Flavián (Ed.), AIRSI2020 Conference Proceedings. (pp. 56-58). Zaragoça: University of Zaragoza., Ciência-IUL

Bilro, R. G., Loureiro, S. M. C., Rosado-Pinto, F. & Costa, I. (2020). The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 478-479). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C., Bilro, R. G., Japutra, A. & Molinillo, S. (2020). Relationships between tourists and intelligent virtual assistants: Promoting the love ties. In Carlos Flavián (Ed.), AIRSI2020 Conference Proceedings. (pp. 62-65). Zaragoça: Zaragoza University., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 639-644). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Guerreiro, J. & Loureiro, S. M. C. (2020). How artificial intelligence in smart devices affects customer-brand relationships. In European Academy of Management Conference, EURAM 2020.: EURAM - European Academy of Management., Ciência-IUL

Loureiro, S. M. C. & Guerreiro, J. (2020). The role of mental imagery as driver to purchase intentions in a virtual supermarket. In 6th International AR VR Conference., Ciência-IUL

Langaro, D., Neves, H. & Loureiro, S. M. C. (2020). Strategies to refrain reputation crisis during online firestorms in social media. In Proceedings of the 49th European Marketing Academy Conference (EMAC). Budapest: European Marketing Academy (EMAC)., Ciência-IUL

Alreesh, M., Loureiro, S. M. C. & Bilro, R. G. (2020). Firm performance through online engagement: The role of experience and customer inspiraton. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 1621-1624). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2020). Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 468-472). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Guerreiro, J., Loureiro, S. M. C., Bilro, R. G. & Villar, J. (2020). Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traits. In Proceedings of the 49th European Marketing Academy Conference (EMAC). Budapest: European Marketing Academy (EMAC)., Ciência-IUL

Souto, D., Neves, H. & Loureiro, S. M. C. (2020). Is apology the best strategy to mitigate online firestorms in social media?. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 1374-1382).: Global Alliance of Marketing and Management Associations., Ciência-IUL

Bilro, R. G., Loureiro, S. M. C., Guerreiro, J. & Raposo, D. (2020). An empirical study on influencers and their engagement factors: The YouTubers' perspective. In Proceedings of the 49th European Marketing Academy Conference (EMAC). Budapest: European Marketing Academy (EMAC)., Ciência-IUL

Souto, D., Oliveira, P. & Loureiro, S. M. C. (2020). Exploring the factors that lead the adoption of virtual reality technologies among football fans. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 841-842). Seoul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C. & Silva, S. D. e. (2020). Exploring drivers of psychology well-being at music festivals. In 13th Annual Conference of the EuroMed Academy of Business: Business theory and practice across industries and markets. (pp. 691-699). Palermo: EuroMed Academy of Business., Ciência-IUL

Langaro, D., Loureiro, S. M. C. & Paula, A. B. (2019). Are new digital influencers ruining your business?: The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 799-803). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Nobre, P., Bilro, R.G. & Loureiro, S. M. C. (2019). The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 804-809). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Cabaço, M. G., Bilro, R.G. & Loureiro, S. M. C. (2019). Exploring the rewards dimension of engagement in consumer-fashion brand relationship. In 2019 Global Fashion Management Conference at Paris. (pp. 534-535). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Angelino, F., Loureiro, S. M. C. & Bilro, R. G. (2019). Exploring the future of virtual reality and gamification in learning enviornments: Students motivation and engagement in higher education. In CEISEE 2019: 15th China-Europe International Symposium on Software Engineering Education, Conference proceedings. Lisboa: IEEE., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Cabaço, M. G. (2019). Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 589-593). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Santos, J. F., Bilro, R.G. & Loureiro, S. M. C. (2019). Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 810-811). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach . In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL

Cayolla, R., Loureiro, S. & Reis, J. L. (2019). Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?. In Rocha, Á., Reis, J. L., Peter, M. K., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 341-349). Porto: Springer., Ciência-IUL

Mendes, G., Guerreiro, J. & Loureiro, S. M. C. (2019). The impact of facial expressions and emotion incongruence in advertising attention and intention. In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL

Da Costa, L. R. & Loureiro, S. M. C. (2019). The power of people: When people and culture are the key to organisations success. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1605-1608). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

Bilro, R.G., Dos Santos, J. F. & Loureiro, S. M. C. (2019). The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members. In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL

Pinto, F. R. & Loureiro, S. M. C. (2019). Customer engagement: Growing relevance in marketing research. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1788-1790). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

Loureiro, S. M. C., Bilro, R.G. & Ferro, T. (2019). Are they sisters?: Using text mining approach to understand perceptions about Madeira and Bermuda. In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL

Pinto, F. R. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: Systematic literature review. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1816-1820). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

Loureiro, S. M. C., Angelino, F. & Bilro, R. G. (2019). Gamification in higher education: Text mining approach. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1716-1718). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

Loureiro, S. M. C. (2019). The tourist experience mirrored in social networks: A text mining approach. In 5th World Research Summit for Hospitality and Tourism., Ciência-IUL

Rodrigues, T., Guerreiro, J. & Loureiro, S. M. C. (2019). How effective are retargeting ads?. In Richard, J. E. and Kadirov, D. (Ed.), 2019 ANZMAC Conference Proceedings. (pp. 895-898). Wellington: ANZMAC., Ciência-IUL

Guftométros, M., Guerreiro, J. & Loureiro, S. M. C. (2019). Unveiling how consumers from different cultures engage with Facebook pages. In Richard, J. E. and Kadirov, D. (Ed.), 2019 ANZMAC Conference Proceedings. (pp. 570-573). Wellington: ANZMAC., Ciência-IUL

Langaro, D., Hackenberger, C. & Loureiro, S. M. C. (2019). Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 812-818). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Crespo, M., Loureiro, S. M. C., Bilro, R.G. & Guerreiro, J. (2019). How atmospheric cues in a virtual reality fashion stores affect the sense of presence. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 819-823). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL

Bilro, R. G., Loureiro, S. M. C. & Marques, M. I. (2018). Online brand communities: when consumers are negatively engaged. In 21st World Marketing Congress of the Academy of Marketing Science. Porto, Ciência-IUL

Loureiro, S. M. C. & Bilro, R. (2018). How can stimuli and emotions help increase brand advocacy. In 21st World Marketing Congress of the Academy of Marketing Science. Porto, Ciência-IUL

Loureiro, S. M. C. & Lopes, J. (2018). Corporate social responsibility initiatives influence customer awareness and empowerment. In 2018 Global Marketing Conference. (pp. 1114-1118). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

Pinto, L., Loureiro, S. M. C., Rita, P. & Sarmento, E. M. (2018). Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages . In 2018 Global Marketing Conference. (pp. 1109-1113). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Sarmento, E. M. (2018). Social partner characteristics as facilitatores of the wine co-creation experiences. In Congresso Internacional de Turismo Activo, Desporto, Natureza e Sustentabilidade, CITADNS’2018., Ciência-IUL

Shahrabani, S., Teitler-Regev, S., Syna, H. D., Voulgaris, F., Tsoukatos, E., Ambrosio, V....Loureiro, S. M. C. (2018). Analyzing the effect of socio-political context on tourism: perceptions of young tourists in Greece, Portugal and Israel. In Evo Sampetua Hariandja (Ed.), 20th International Conference on Tourism and Hospitality, ICTH 2018. Tokyo: World Academy of Science, Engineering and Technology ., Ciência-IUL

Loureiro, S. M. C. & Sarmento, E. M. (2018). The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram. In 2018 Global Fashion Management Conference. (pp. 1119-1129). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

Renzi, M. F., Loureiro, S. M. C., Toni, M. & Panchapakesan, P. (2018). Relationship between destination affect and intention to visit: the case of destination dislike. In Kathy Hamilton, Matthew Alexander, Spiros Gounaris, Maria Karampela and Ewelina Lacka (Ed.), 47th International EMAC conference-People Make Marketing. Glasgow, Ciência-IUL

Bilro, R. G., Loureiro, S. M. C. & Guerreiro, J. (2018). Analysing customer engagement on social network platforms devoted to tourism and hospitality. In Global Marketing Conference. (pp. 239-240). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

da Costa, L. R. & Loureiro, S. M. C. (2018). Are you in(gaged)? The importance of engagement and experience on employees and organizations' success . In 2018 Global Marketing Conference. (pp. 1235-1238). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J. (2018). The perception of active listening practice on social networks. In Global Marketing Conference. (pp. 1098-1106). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C., Serra, J. & Guerreiro, J. (2018). Fashion brands communicating and interacting in Instagram: a netnography approach. In Global Marketing Conference. (pp. 1352-1362).: Global Alliance of Marketing and Management Associations., Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H. R. (2017). Love and respect in the soccer industry. In 10th Annual Conference of the EuroMed-Academy-of-Business. (pp. 2200-2205).: Euromed press., Ciência-IUL

Amoriom, M. & Loureiro, S. M. C. (2017). Effect of website performance expectancy on customer satisfaction: online fashion performance. In 2017 Global Fashion Management Conference. (pp. 536-539).: Global Alliance of Marketing & Management Associations., Ciência-IUL

Loureiro, S. M. C. & Lima, F. (2017). The background music at art galleries experience in Lisbon. In 2017 Global Fashion Management Conference. (pp. 531-535). Vienna: Global Alliance of Marketing & Management Associations., Ciência-IUL

Bilro, R. & Loureiro, S. (2017). Clarifying customer brand engagement boundaries: A systematic literature review approach. In Tihomir Vranešević, Claudia Seabra, Doris Peručić, Miroslav Mandić, Irena Pandža (Ed.), 6th International M-Sphere Conference For Multidisciplinarity in Business and Science: Book of Abstracts. Viseu: Accent., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. In EMAC (Ed.), Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017., Ciência-IUL

Brochado, F. O. & Loureiro, S. M. C. (2017). Excellent cooking, worth a detour!: Dimensions of the overall experience offered by culinary arts. In Vitor Gonçalves, Augusto Felício, Helena Gonçalves (Ed.), Innovation, Knowledge, Judgment, and Decision-making as Virtuous Cycles: 7th Global Innovation and Knowledge Academy (GIKA) Conference Proceedings.: Thomson Reuters Aranzadi., Ciência-IUL

Loureiro, S, Maximiano, M. & Panchapakesan, P. (2017). Exploring drivers to engage in fashion luxury consumption. In Christos Sarmaniotis, Gillian Wright (Ed.), Proceedings of the ICCMI 2017: 5th International Conference on Contemporary Marketing Issues. Thessalonik, Ciência-IUL

Itani, O. S., Kassar, A.-N. & Loureiro, S. M. C. (2017). Engaging customers in the restaurante sector. In Conference book proceedings of the 3rd international Conference on Organization and Management (ICOM). Abu Dhabi, Ciência-IUL

Loureiro, S. & Bilro, R. (2017). Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca?: uma análise exploratória usando PLS. In Maria de Fátima Salgueiro, Paula Vicente, Teresa Calapez, Catarina Marques, Maria Eduarda Silva (Ed.), Atas do XXIII Congresso da Sociedade Portuguesa de Estatística. Lisboa: Sociedade Portuguesa de Estatística., Ciência-IUL

da Cunha, N. P. & Loureiro, S. M. C. (2017). Brand power and brand focus as facilitators of relationship quality in the wine sector. In Marc Fetscherin and Ricardo Cayolla (Ed.), 5th International Consumer Brand Relationships, Conference proceedings., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.M. (2017). The impact of generation Y’s customer experience on emotions: online banking sector. In Alla Kravets, Maxim Shcherbakov, Marina Kultsova ,Peter Groumpos (Ed.), Creativity in intelligent technologies and data science. CIT&DS 2017. Communications in computer and information science. (pp. 616-639). Volgograd: Cham., Ciência-IUL

Loureiro, S. M. C., Maximiano, M. & Panchapakesan, P. (2017). Exploring drivers to engage in fashion luxury consumption. In Christos Sarmaniotis, Gillian Wright (Ed.), Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues. Thessaloniki: ICCMI., Ciência-IUL

Loureiro, S. M. C. & Stylos, N. (2017). Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity. In Tammo Bijmolt, Koert van Ittersum, Peter Verhoef and Jaap Wieringa (Ed.), Proceedings of 46th EMAC Annual Conference: Leaving footprints. Groningen: The European Marketing Academy., Ciência-IUL

Bilro, R. G. & Loureiro, S. M. C. (2017). Consumer-brand engagement through website stimuli. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 10th Annual Conference of the EuroMed Academy of Business. (pp. 1951-1954). Rome: EuroMed Press., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. S. (2017). How customer experience attributes influence customer satisfaction and online bank credibility. In Vrontis, D.; Weber, Y.; Tsoukatos, E. (Ed.), 10th Annual Conference of the EuroMed-Academy-of-Business. (pp. 838-856). Rome: Euromed press., Ciência-IUL

Ferreira, E.S. & Loureiro, S. M. C. (2016). Captivating tourists to museums: Young versus senior museum visitors. In Ana Pasos (Ed.), Proceedings of the International conference on Tourism and Ageing. (pp. 1-11).: ISCTE-IUL., Ciência-IUL

Loureiro, S. & Ferreira, E. (2016). Engaging the elderly tourists with museums. In Ana Passos (Ed.), Proceedings of the International conference on Tourism and Ageing. Lisboa: ISCTE-IUL., Ciência-IUL

Loureiro, S. M. C. & Le Bellego, G. (2016). Brand authenticity versus brand reputation: Automobile sector. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era. (pp. 430-436). Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E. S. (2016). Engaging tourists with museums in the destination Lisbon. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era. (pp. 1020-1029). Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law., Ciência-IUL

Loureiro, S. & Middendorf, J. (2016). Living the live with healthy experiences: New-age elderly in Germany. In Ana Passos (Ed.), Proceedings of the International conference on Tourism and Ageing. (pp. 1-18). Lisboa: ISCTE.IUL., Ciência-IUL

Loureiro, S. M. C. (2016). Attachment in retailing sector: Retailer own-brands or manufacturer brands?. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems. (pp. 540-557). Warsaw: EuroMed Press., Ciência-IUL

Loureiro, S. & Panchapakesan, P. (2016). Self-image and subjective well-being in medical tourism: Role of age and behavior intentions. In Ana Passos (Ed.), Proceedings of the International conference on Tourism and Ageing. (pp. 1-9).: ISCTE-IUL., Ciência-IUL

Loureiro, S. & Lima, F. (2016). Managing the brand art gallery: Art visualization and overall evaluation. In Juran Kim (Ed.), Proceedings of 2016 GAMMA-Global Marketing Conference. (pp. 1050-1061). Hong Kong: GAMMA-Global Marketing Conference., Ciência-IUL

Loureiro, S. M. C. & Costa, I. (2016). Some antecedents and outcomes of passionate desire for fashion clothes and accessories. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems. (pp. 558-572). Warsaw: EuroMed Press., Ciência-IUL

Loureiro, S. M. C. (2016). Relationship quality as a function of luxury car brand image and personality. In Mark D. Groza and Charles B. Ragland (Ed.), 2014 Academy of Marketing Science (AMS) World Marketing Congress. (pp. 695-699). Heidelberg: Springer., Ciência-IUL

Loureiro, S. & Panchapakesan, P. (2016). It is all about desires! motivation to engage in medical tourism practices and subjective well-being. In Juran Kim (Ed.), Proceedings of 2016 GAMMA-Global Marketing Conference. (pp. 1081-1091). Hong Kong: GAMMA., Ciência-IUL

Shahrabani, S., Voulgaris, F., Desivilya-Syna, H., E. Tsoukatos, Teitler-Regev, S., Ambrósio, V....Loureiro, S. M. C. (2016). Factors shaping young tourists' intentions to travel to Greece, Israel and Portugal: Universal or idisyncratic perceptions of young Greeks, Israelis and Portugese?. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems. (pp. 2097-2098). Warsaw: EuroMed Press., Ciência-IUL

Cunha, N. & Loureiro, S. M. C. (2016). Heritage and social events as facilitators of relationship quality in wine sector. In Ana Passos (Ed.), Proceedings of the International conference on Tourism and Ageing. (pp. 1-5).: ISCTE-IUL., Ciência-IUL

Loureiro, S. (2016). In-flight attributes and mindful passengers: Qualitative comparative analysis (QCA) of relationship quality and behavioural intentions configurations. In Juran Kim (Ed.), 2016 Global Marketing Conference at Hong Kong Proceedings. (pp. 1032-1033). Hong Kong: GAMMA - Global Alliance of Marketing & Management Associations., Ciência-IUL

Loureiro, S., Ferreira, E.S. & Lopes, R. (2015). Internet in the intermediation role of travel agents: The Portuguese case. In Pedro Brito, Kim-Shyan Fam (Ed.), MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing. Porto: Asia Business Research Corporation Limited., Ciência-IUL

Magalhães, C., Ferreira, E.S., Loureiro, S. & Lopes, R. (2015). I love you… but not unconditionally: Perceptions about luxury fashion brands. In Kim-Shyan Fam, Pedro Quelhas Brito (Ed.), MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing. Porto: Asia Business Research Corporation Limited., Ciência-IUL

Ambrósio, V. & Loureiro, S. (2015). Attitude and emotions of young Portuguese tourists toward international risk destinations. In Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos (Ed.), Conference Book Proceedings 8th EuroMed Conference of the EuroMed Academy of Business. (pp. 2234-2438). Veroma: Euromed Pess., Ciência-IUL

Lopes, R. & Loureiro, S. M. C. (2015). When relationships go wrong: insights from previous studies. In Marc Fetscherin (Ed.), Proceeding of the 4th International Consumer-brand relationship. Porto: CBRA; Porto Business School., Ciência-IUL

Lopes, R. & Loureiro, S. (2015). Adversity in relationships: The Research Evidence. In Ming Lin and Len Tiu Wright (Ed.), Proceedings of 10th Global Brand Conference of the Academy of Marketing. Turku, Ciência-IUL

Loureiro, S. M. C. (2015). Being a mindful tourist improves the lived rural experience? Insights from rural tourism experience. In Luk Warlop and Steve Muylle (Ed.), Proceeding of the 44th International EMAC conference-Collaboration in Research., Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S., Lopes, R. & Jin, K. N. (2015). Feeling better while waiting: The influence of intrinsic cues of hospital lobby in Portugal and South Korea. In Pedro Brito and Kim-Shyan Fam (Ed.), Proceeding of the 2015 MAG Scholar Global Business, Marketing and Tourism Conference. Porto: Asia Business Research Corporation., Ciência-IUL

dos Santos Martins, Harley, Paes, L., Loureiro, S. M. C. & Amorim, M. (2015). Fatores críticos de sucesso no ensino de engenharia de produção: um estudo com abordagem qualitativa recorrendo a entrevistas em profundidade. In Regiane Máximo de Souza (Ed.), Anais do XXII Simpósio de engenharia de produção. Bauru-SP, Ciência-IUL

Loureiro, S. M. C., Bilro, R. G. & Koo, D.-M. (2015). Committing consumers to sustainability: Portugal and South Korea outlooks. In 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15). Lisboa, Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2015). I am so cool! : Capturing the core essence of the cool boutique hotel. In Abraham Pizam and Youcheng Wang (Ed.), Conference book proceedings of the 3rd world research summit for tourism and hospitality and 1st USA-China tourism research summit: transforming partnerships. Orlando, Ciência-IUL

Loureiro, S., Bilro, R. & Koo, D. (2015). Committing consumers to sustainability: Portugal and South Korea outlooks. In Ivo Pereira (Ed.), 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15). Lisboa, Ciência-IUL

Loureiro, S. & Lopes, R. (2015). I want that smartphone! sources of brand equity. In Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos (Ed.), 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings. Verona: Euromed Press., Ciência-IUL

Loureiro, S. & Gonçalves, D. (2015). I am avoiding it! a seniors' perspectives about advertising. In Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos (Ed.), 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings. Verona: Euromed press ., Ciência-IUL

Loureiro, S. & Kaufmann, H. (2015). Shall we adopt the information about firms in facebook? . In Claudio Vignali, Gianpaolo Vignali (Ed.), 12th International CIRCLE Conference for Consumer Behaviour and Retailing Research Book of Abstracts. Zczecin: Circle International., Ciência-IUL

Loureiro, S. M. C., Koo, D.-M. & Breazeale, M. (2014). The role of affective commitment in driving environmental efforts: a cross-cultural study. In Juran Kim (Ed.), Proceeding of 2014 Global Marketing Conference -Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice . (pp. 66-84). Singapore, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2014). The role of servicescape on customers’ emotion, perceived quality and image: the medical tourism context. In Juran Kim (Ed.), Proceeding of 2014 Global Marketing Conference -Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice . (pp. 1717-1729). Singapore, Ciência-IUL

Bilro, R. & Loureiro, S. (2014). Create, build and manage online brands for internet companies. In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Proceedings of the 7th Annual Conference of the EuroMed Academy of Business. (pp. 2030-2033). Kristiansand: EuroMed Press., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2014). How to achieve affective commitment in luxury car brand communities. In Sue Halliday (Ed.), Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities. (pp. 16). Hatfield, Ciência-IUL

Brochado, A., Rita, P. & Loureiro, S. M. C. (2014). Assessing the role of perceived value on mobile data service usage: gender and age as moderators. In Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica., Ciência-IUL

Brochado, A. & Loureiro, S. M. C. (2014). Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium. In Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica., Ciência-IUL

Zeferino, E.C., Loureiro, S. M. C. & Rita, P. (2014). How Visitors of Luxury Cruises Perceive a Tourist Destination: Internal Determinants, Satisfaction and Intention to Return. In INVTUR. Aveiro, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2014). Driving information through social network: usefulness and adoption of information about firms in Facebook. In Paulo Águas, Francisco Serra and José Santos (Ed.), TMS – Tourism and Management Studies International Conference. 2014., Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S. & M. C. Laso (2014). Exploring the perceptions of the millennial generation about corporate social responsibility in luxury fashion brands. In Paulo Águas, Francisco Serra and José Santos (Ed.), TMS – Tourism and Management Studies International Conference. 2014., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2014). Attitudes and behaviours amongst a sample of young adults: recycling and prevent wastes. In TMS – Tourism and Management Studies International Conference. 2014., Ciência-IUL

R. Bilro & Loureiro, S. M. C. (2014). Create, build and manage online brands for internet companies. In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . (pp. 1757-1762)., Ciência-IUL

Brochado, A., Rita, P. & Loureiro, S. M. C. (2014). Assessing the role of perceived value on mobile data service usage: gender and age as moderators. In Instituto Politécnico de Leiria (Ed.), Atas das XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA. (pp. 1-10)., Ciência-IUL

Loureiro, S. M. C. (2014). Excitement, sophistication and uniqueness as drivers to consumer-luxury car brand relationship. In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship. (pp. 913-917).: Euromed Press., Ciência-IUL

E. Tsoukatos, F. voulgaris, H. Desivilya-syna, S.h. Shahrabani, Sh. Teitler-Regev, P. Odrakiewicz...Loureiro, S. M. C. (2014). Factors shapping young tourists’ images of various touristic destinations: a comparative study in Greece, Israel, Poland and Portugal. In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . (pp. 1944-1947)., Ciência-IUL

Brochado, A. & Loureiro, S. M. C. (2014). Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium. In Atas das XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA. (pp. 1-10)., Ciência-IUL

Loureiro, S. M. C. (2014). Relationship quality as a function of luxury car brand image and personality. In Charlie Ragland and Mark Groza (Ed.), Proceedings of the 17th World Marketing Congress of the Academy of Marketing Science. (pp. 1-7). Lima, Ciência-IUL

Pires, A. R. & Loureiro, S.M.C. (2013). A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013. In Demetris Vrontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation. (pp. 1820-1836).: EuroMed Press., Ciência-IUL

Sarkar, B. & Loureiro, S. M. C. (2013). A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customer. In José António C. Santos, Filipa Perdigão Ribeiro, Paulo Águas (Ed.), PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management. (pp. 331-342). Algarve: ESGHT-Universidade do Algarve., Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2013). Football fans and their clubs: exploring the passion and the extreme connection. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference. (pp. 113-114).: Access Press., Ciência-IUL

Loureiro, S. M. C. & Brochado, A. (2013). Exploring how luxury values can influence the brand relationships trough brand tribalism and brand reputation. In ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conference. (pp. 1-7)., Ciência-IUL

Loureiro, S. M. C., Filipe, Y. & Pires, A. R. (2013). Exploring the antecedents of brand equity in service industry . In Demetris Vrontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation . (pp. 1434-1447).: EuroMed Press., Ciência-IUL

Loureiro, S. M. C. & Oliveira-Brochado, A. (2013). Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation. In László Sajtos (Ed.), ANZMAC conference-Engaging with our future.: PANDORA electronic collection ., Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Rego, A. (2013). Exploring the attitudes of bottle wine distributors toward the wine producers in the Portuguese wine sector. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference. (pp. 150-151).: Access Press., Ciência-IUL

dos Santos Martins, Harley, Loureiro, S. M. C. & Amorim, M. (2013). Quality and Sustainability in Higher Education Institutions: Key Factors. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference. (pp. 114-115).: Access Press., Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2013). Consequences of Being Deeply in Love: the Fan-football Club RelationshipConsequences of Being Deeply in Love: the Fan-football Club Relationship. In László Sajtos (Ed.), ANZMAC conference-Engaging with our future.: PANDORA electronic collection ., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2013). Cool brands: the social conscience and sustainability as new trends. In Ming Lin and Len Tiu Wright (Ed.), Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability. (pp. 752-761).: Universidade Católica do Porto., Ciência-IUL

Duch, T., Loureiro, S., Brochado, A. & Vieira, A. L. (2013). World Cup Brazil: Insights into a Sports Tourism Event. In TMS Cobference Series (2013). Strategies in Tourism Organizations and Destinations., Ciência-IUL

Loureiro, S. M. C. & de Araújo, C. (2013). Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context. In Ming Lin and Len Tiu Wright (Ed.), Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability. (pp. 490-497).: Universidade Católica do Porto., Ciência-IUL

Brochado, A., Loureiro, S. & Barbosa, C. (2013). Slightly Sparkling by Nature: Green Wine Brand Knowledge. In TMS Conference Series (2013) Strategies in Tourism Organizations and Destinations., Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2013). What Football Consumers are Willing to Do to be Close to Their Football Club Brand?. In Michael Breazeale, Susan Fournier, and Jill Avery (Ed.), 4th International Consumer brand relationships-The (R)evolution of Consumer-Brand Relationships. Boston, Ciência-IUL

Ross, D., Loureiro, S. M. C. & Sardinha, I. (2013). Archaeological heritage valuation in Europe’s largest dam - Alqueva: ex-situ products as elements of creative tourism. In Elisabeth Kastenholz (Ed.), ORTE Conference-International Conference on Rural Tourism- Re-inventing rural tourism and the rural tourism experience -Conserving, innovating and co-creating for sustainability,. Aveiro, Ciência-IUL

Cayolla, R. & Loureiro, S. (2013). Consequences of being deeply in love: The fan-football club relationship. In Rod Brodie (Ed.), ANZMAC 2013 Conference Proceedings. Adelaide: University of Auckland., Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Rego, A. (2013). Channel Relationship Quality in Exchanges: a Systematic Literature Review Approach. In Maria M. Smirnova (Ed.), Conference book Proceedings of 4th EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Society. St- Petersburg , Ciência-IUL

Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference. (pp. 103-104).: Access Press., Ciência-IUL

Veríssimo, M. & Loureiro, S. M. C. (2013). Experience marketing and the luxury travel industry. In Encontros Científicos - Tourism & Management Studies. (pp. 296-302).: Escola Superior de Gestão, Hotelaria e Turismo. Universidade do Algarve ., Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Rego, A. (2013). Relationship quality drives and outcomes: a systematic literature review approach. In Demetris Vrontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation. (pp. 764-778).: EuroMed Press., Ciência-IUL

Araújo, A. F. B. & Loureiro, S. M. C. (2013). The role of cinema on the tourist destination image formation process. In José António C. Santos, Filipa Perdigão Ribeiro, Paulo Águas (Ed.), PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management. (pp. 40-53). Algarve: ESGHT-Universidade do Algarve., Ciência-IUL

dos Santos Martins, Harley, Loureiro, S.M.C. & Amorim, M. (2012). Um framework para os fatores críticos de sucesso no ensino superior que fundamentam aspectos de qualidade e sustentabilidade. In Daniel Lugend and Jair W. de F. Manfrinato (Ed.), Anais do XIX Simpósio de engenharia de produção . (pp. 0-0). Bauru-SP, Ciência-IUL

Martins, H., Loureiro, S.M.C. & Amorim, M. (2012). Critical success factors as drivers to quality and sustainable in higher education institutions. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), 5TH EuroMed. (pp. 457-477). Glion-Montreux: EuroMed Press., Ciência-IUL

Loureiro, S.M.C., Pires, A.R. & Kaufmann, H.R. (2012). Sustainability attitudes and behaviours in higher education: a cross-cultural comparison. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), 5th EuroMed. (pp. 845-864).: EuroMed Press., Ciência-IUL

Loureiro, S.M.C. & Ribeiro, L. (2012). The impact of online atmospheric cues on emotions and word-of-mouth: gender differentiation. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), 5TH EuroMed. (pp. 828-844).: EuroMed Press., Ciência-IUL

Pinho, A., Loureiro, S.M.C. & Kastenholz, E. (2012). The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits. In Margaret Morrison (University of Tennessee (Ed.), American Academy Advertising Conference. (pp. 1-10). Myrtle Beach: AAA., Ciência-IUL

Santos, A. & Loureiro, S.M.C. (2012). The effect of online shopping orientation on perceived behavioural control and attitude toward online purchasing of clothes . In Seung-Hee Lee (Ed.), Global Marketing Conference. (pp. 1236-1253). Seoul: KSMS., Ciência-IUL

Loureiro, S.M.C. (2012). Brand experience and willingness to sacrifice for a brand. In Seung-Hee Lee (Ed.), Global Marketing Conference. (pp. 57-74). Seoul: KSMS., Ciência-IUL

Loureiro, S.M.C. & Lopes, R. (2012). Brand credibility and self-brand connection as drivers to cool brands. In Seung-Hee Lee (Ed.), Global Marketing Conference. (pp. 1551-1569). Seoul: KSMS., Ciência-IUL

Loureiro, S.M.C. & de Araújo, C. (2012). Customers' attitude, Behavioural Control and Subjective Norms: Insights from Brazilian Luxury Clothes Market. In Jenni Romaniuk (Ed.), ANZMAC-conference. (pp. 0-0).: PANDORA electronic collection ., Ciência-IUL

Loureiro, S.M.C. & Almeida, M. (2012). The effect of atmospheric cues and place attachment on pleasure and relaxation: the spa hotel context . In Seung-Hee Lee (Ed.), Global Marketing Conference. (pp. 2075-2093). Seoul: KSMS., Ciência-IUL

Loureiro, S.M.C. (2011). Effects of Corporate Social Responsibility in Affective Commitment and Loyalty. In Ming Lin and Len Tiu Wright (Ed.), 7th Global Brand Conference of the Academy of Marketing´. (pp. 89-91). Oxford: GBC., Ciência-IUL

Loureiro, S.M.C. & Kaufmann, H. A. (2011). The effect of dimensions of destination image on satisfaction and place identity: the case of Sao Tome and Principe islands. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), EuroMed. (pp. 1129-1138). Elounda: EuroMed Press., Ciência-IUL

Loureiro, S.M.C., Kaufmann, H.R. & Estrela, R. (2011). The influence of brand image and brand satisfaction on wine love and loyalty. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), EuroMed. (pp. 1131-1139). Elounda: EuroMed Press., Ciência-IUL

Laruccia, M., Loureiro, S.M.C. & Rui, Lopes (2011). Cannibalism Between Goods. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: ANZMAC-Pandora., Ciência-IUL

Loureiro, S.M.C. & Ribeiro, L. (2011). The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde?. (pp. 0-0). Perth: ANZMAC-Pandora., Ciência-IUL

Loureiro, S.M.C. & Pires, A. (2011). Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective. In Martin MacCarthy (Ed.), ANZMAC. (pp. 0-0). Perth: ANZMZC-Pandora., Ciência-IUL

Loureiro, S.M.C. & Lopes, R. (2011). Characteristics of Cool Brands: The Development of a Scale. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: ANZMAC-Pandora., Ciência-IUL

Loureiro, S.M.C. (2011). Consumer´s Love and Willingness to Sacrifice for a Brand. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: anzmac-Pandora., Ciência-IUL

Loureiro, S.M.C. & Santana, S. (2010). Web site brand attributes and e-shopper loyalty- A Comparative Study of Spain and Scotland. In Joaquim Filipe e José Cordeiro (Ed.), 6th WEBIST International conference on Web Information Systems and Technologies. (pp. 257-262). Setubal: INSTICC-6th WEBIST ., Ciência-IUL

Loureiro, S.M.C. & Santana, S. (2010). Web site brand image, relationship, and credibility as determinants of e-shopper loyalty. In Suzanne C. Beckmann, Torsten Ringberg, and Thomas Ritter (Ed.), 9th International EMAC Conference-The six senses: the essentials of marketing. (pp. 0-0). Copenhagen: Copenhagen Business School HandelshØjskolen (ISBN: 978-87-92569-01-1) ., Ciência-IUL

Loureiro, S.M.C., Lienbacher, E. & Walter, E. (2010). Effects of customer value on internet banking corporate reputation and satisfaction: a comparative study in Portugal and Austria. In Eun Young Kim (Ed.), Global Marketing Conference-Marketing in a Turbulent Environment. (pp. 1977-1990). Tokyo: GMC., Ciência-IUL

Loureiro, S.M.C. (2010). Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector. In Eun Young Kim (Ed.), Global Marketing Conference-Marketing in a Turbulent Environment. (pp. 362-373). Tokyo: KSMS ., Ciência-IUL

Kaufmann, H.R., Loureiro, S.M.C., Basile, D. & Vrontis, D. (2010). New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures . (pp. 537-549). Nicosia: EuroMed Press., Ciência-IUL

Estrela, R. & Loureiro, S.M.C. (2010). Advertising self-regulation in Portugal and Spain: a comparative study. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures . (pp. 399-408). Nicosia: EuroMed Press., Ciência-IUL

Dias, A., Pereira, R. & Loureiro, S.M.C. (2010). Dynamic Capabilities: Towards a construct linking marketing capabilities and performance. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures . (pp. 1341-1346). Nicosia: EuroMed Press., Ciência-IUL

Neves, J. & Loureiro, S.M.C. (2009). Global Evaluation and Loyalty of Lisbon as a Tourist Destination Portugal. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 2nd EuroMed Conference of the EuroMed Academy of Business-Managerial and Entrepreneurial Developments in the Mediterranean Area. (pp. 1210-1219). Salerno: EuroMed Press., Ciência-IUL

Loureiro, S.M.C. (2009). Segmentation Using Finite Mixture Partial Least Squares: loyalty and satisfaction perceived by customers of the supermarkets in Portugal. In V. E. Vinci, M. e Tenenhaus, R. Guan (Ed.), 6th International Conference on Partial Least Squares and Related Methods . (pp. 264-269). Beijing: Publishing House of Electronics Industry., Ciência-IUL

Printed in Scientific Book

Rocha A., Reis, J.L., Peter, M.C., Cayolla, R., Loureiro, S. M. C. & Bogdanović, Z. (2021). Marketing and Smart Technologies-Proceedings of ICMarkTech 2020 . Springer., Ciência-IUL

tom Dieck, M.C., Jung, T. & Loureiro, S. M. C. (2021). Augmented Reality and Virtual Reality New trends in immersive technology. Berlin. Springer., Ciência-IUL

Loureiro, S. M. C. & Guerreiro, J. (2021). Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education. IGI Global., Ciência-IUL

Loureiro, S. M. C. (2020). Managerial Challenges and Social Impacts of Virtual and Augmented Reality . Hershey, PA. IGI Global., Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H.R. (2020). Exploring the Power of Electronic Word-of-Mouth in the Services Industry. Hershey, PA. IGI Global., Ciência-IUL

International Communications

Invited

Loureiro, S. M. C. (2018). Artificial Intelligence for Tourism and Hospitality. BU Artificial Intelligence for Tourism and Hospitality., Ciência-IUL

Panel / Poster

Gonzáles-Santiago, M., Loureiro, S. M. C. & Langaro, D. (2022). Technologies in the Cruise Tourism Services: A Systematic and bibliometric approach. 2022 AMA SUMMER ACADEMIC CONFERENCE., Ciência-IUL

Oral Presentation

Matias, M., Bilro, R.G. & Loureiro, S. M. C. (2024). Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention. 2024 Global Fashion Management Conference., Ciência-IUL

Dias, Á. & Loureiro, S. M. C. (2024). Balancing marketing and sustainability orientation for innovativeness in tourism. 7th World Research Summit for Hospitality and Tourism: Resilience, Recovery, and Reshaping., Ciência-IUL

Breviglieri F., Guerreiro, J. & Loureiro, S. M. C. (2023). TRUST IN THE AGE OF AI-GENERATED PERSONALIZED VIDEO NEWS: AN EMPIRICAL INVESTIGATION. 2023 Global Marketing Conference., Ciência-IUL

Rodrigues, M. B. & Loureiro, S. M. C. (2023). Sustainability in VR: Are my actions authentic?. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Sarwar, M. & Loureiro, S. M. C. (2023). Signaling effects of green marketing mix: An Application of SOR Model. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Pé-Curto, A., Loureiro, S. M. C. & Guerreiro, J. (2023). The grape escape: everything everywhere, all at once. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Sarwar, M. & Loureiro, S. M. C. (2023). Green Marketing: An Integrative Literature Review. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Gonzáles-Santiago, M., Loureiro, S. M. C. & Langaro, D. (2023). Cruise Tourism Sustainability and Society: An Exploration of Stakeholders and Practices. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Ajayi, S., Loureiro, S. M. C. & Langaro, D. (2023). Innovation and New Technology on Sustainable Consumption in Africa: A Conceptual Framework. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Ferreira, Mónica Mendes, Loureiro, S. M. C. & Bilro, R.G. (2023). How artificial intelligence tools influence customer experience and avoidance of similarity. Global Marketing Conference - GAMMA ., Ciência-IUL

Rodrigues, A. F., Loureiro, S. M. C. & Bilro, R.G. (2023). The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry. The 16th annual Euromed academy of business conference., Ciência-IUL

Sauter, V., Bilro, R.G. & Loureiro, S. M. C. (2023). A study of the impact of masstige strategies on brand coolness and brand happiness. The 16th annual Euromed academy of business conference., Ciência-IUL

Loureiro, S. M. C., Palma, P. & Langaro, D. (2023). EXPLORING HOW TO ENHANCE SMES PRACTICES IN THE TOURISM SECTOR IN TERMS OF SERVICE QUALITY AND SUSTAINABILITY. 16th Euromed conference of the Euromed academy of business research- Business Transformation in Uncertain Global Environments., Ciência-IUL

Ferreira, Mónica Mendes, Loureiro, S. M. C. & Bilro, R.G. (2023). A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance. 8th International XR-Metaverse XR meets the Metaverse., Ciência-IUL

Palma, P., Loureiro, S. M. C. & Langaro, D. (2023). SMEs: Sustainability Self-Diagnostic Tool. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship., Ciência-IUL

Loureiro, S. M. C., Guerreiro, J. & Vilar, J. (2022). How cognitive flexibility affects sense of power in a coffee virtual setting: the moderating role of personality traits. 7th International XR Conference., Ciência-IUL

J. Cho, Jung, T. & Loureiro, S. M. C. (2022). Immersive technology in education and its pedagogical foundations: A systematic literature review . 7th XR international conference 2022., Ciência-IUL

Loureiro, S. M. C., Brito e Abreu, F. & Dias, J. (2022). Relaunching European Smart and Sustainable Tourism Models through Digitalization and Innovative Technologies . 7th XR international conference 2022., Ciência-IUL

Rodrigues, M. B., Loureiro, S. M. C. & Dias, J. (2022). Cinematic Virtual Reality: how emotional responses vary across movie genre and technological format. 7th International XR Conference., Ciência-IUL

Nascimento, J. & Loureiro, S. M. C. (2022). The impact of Augmented and Virtual Reality for Sustainable Tourism . 7th XR international conference 2022., Ciência-IUL

Aleem, A., Loureiro, S. M. C. & Aguiar, M. (2022). DO MEMES IMPACT BRAND COOLNESS PERCEPTIONS? EXAMINING HEDONIC VERSUS UTILITARIAN PRODUCTS. 15th Annual Conference of the EuroMed Academy of Business., Ciência-IUL

Rodrigues, M. B. & Loureiro, S. M. C. (2022). Artificial Intelligence in the Labor Market: opportunities and challenges of digital transformation. International WORKSHOP on Covid-19, Virus of Social Inequalities., Ciência-IUL

Rodrigues, M. B., Loureiro, S. M. C. & Lopes, F. (2022). How VR can Boost Inspiration and Increase Donations. 15th Annual Conference of the EuroMed Academy of Business., Ciência-IUL

Ajayi, S., Loureiro, S. M. C. & Langaro, D. (2022). Internet of things and consumer engagements in retail. 10th. AIM-AMA Sheth Foundation Doctoral Consortium., Ciência-IUL

Ajayi, S., Loureiro, S. M. C. & Langaro, D. (2022). Implications of new technologies on consumer engagement. AIRSI 2022 Tecnologies 4.0 in Tourism, Services and Marketing ., Ciência-IUL

Aleem, A. & Loureiro, S. M. C. (2021). LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH. Global Fashion Management Conference at Seoul 2021 - GAMMA - GFMC/KSMS., Ciência-IUL

Aleem, A. & Loureiro, S. M. C. (2021). REAL OR VIRTUAL WALKWAY IN LUXURY FASHION CONTEXT? A QUALITATIVE APPROACH. Global Fashion Management Conference at Seoul 2021 - GAMMA - GFMC/KSMS., Ciência-IUL

Loureiro, S. M. C., Bilro, R.G. & Angelino, F. J. (2020). Creating Memories and Engagement in College Student Through Virtual Reality. 6th International AR VR Conference., Ciência-IUL

Guerreiro, J., Loureiro, S. M. C., Bilro, R.G. & Policarpo, P. (2020). Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love. 2020 Global Marketing Conference at Seoul., Ciência-IUL

Langaro, D., Oliveira, P. & Loureiro, S. M. C. (2020). Adoption of Virtual Reality technologies among fans of football: Exploring a new form of interaction in the Match Day. 6th. International AR VR conference., Ciência-IUL

Loureiro, S. M. C. & Duarte e Silva, S. (2020). EXPLORING DRIVERS OF PSYCHOLOGY WELL-BEING AT MUSIC FESTIVALS. 13TH EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS RESEARCH., Ciência-IUL

Langaro, D., Oliveira, P. & Loureiro, S. M. C. (2020). Adoption of Virtual Reality technologies among fans of football: Exploring a new form of interaction in the Match Day. Global Marketing Conference at Seoul ., Ciência-IUL

Blanco, T. & Loureiro, S. M. C. (2020). Encouraging the return to museums through the through enriching of the experience and the feeling of pride. 13th Euromed conference of the Euromed academy of business research., Ciência-IUL

Langaro, D., Neves, H. & Loureiro, S. M. C. (2020). Is apology the best strategy for mitigating an Online Firestorms in social media ?. Global Marketing Conference at Seoul ., Ciência-IUL

Bilro, R.G. & Loureiro, S. M. C. (2020). An exploratory study of social selling on LinkedIn: the concept and its implications. ICMarktech'20., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. Global Marketing Conference- GAMMA 2020., Ciência-IUL

Ferreira, Mónica Mendes, Loureiro, S. M. C. & Pereira, H. (2020). Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities. 6th International AR VR Conference: Augmented Reality and Virtual Reality - New trends in immersive technology., Ciência-IUL

Guerreiro, J. & Loureiro, S. M. C. (2020). How Artificial Intelligence in Smart Devices Affects Customer-Brand Relationships. EURAM 2020., Ciência-IUL

Blanco, T. & Loureiro, S. M. C. (2020). COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISIT. 2020 Global Marketing Conference., Ciência-IUL

Correia, C., Loureiro, S. M. C. & Guerreiro, J. (2020). The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket. 6th AR VR International Conference., Ciência-IUL

Pereira, J. (2020). THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH. 2020 Global Marketing Conference at Seoul Proceedings., Ciência-IUL

Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2020). VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS. 2020 Global Marketing Conference at Seoul., Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: systematic literature review. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Customer engagement: growing relevance in marketing research. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Ferro, T. M. (2019). Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda. 48th annual European Marketing Academy annual conference - EMAC ., Ciência-IUL

Cabaço, M. G., Bilro, R.G. & Loureiro, S. M. C. (2019). Exploring the rewards dimension of engagement in consumer-fashion brand relationship. 2019 Global Fashion Management Conference at Paris., Ciência-IUL

Dos Santos, J. F., Bilro, R.G. & Loureiro, S. M. C. (2019). Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands. 2019 Global Fashion Management Conference at Paris., Ciência-IUL

Nobre, P., Bilro, R.G. & Loureiro, S. M. C. (2019). The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement. 2019 Global Fashion Management Conference at Paris., Ciência-IUL

Angelino, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education. 15th China-Europe International Symposium on Software Engineering Education., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Cabaço, M. G. (2019). Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach. 2019 Global Fashion Management Conference at Paris., Ciência-IUL

Crespo, M., Loureiro, S. M. C. & Guerreiro, J. (2019). HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE. 2019 Global Fashion Management Conference at Paris., Ciência-IUL

Amorim, I., Guerreiro, J., Eloy, S. & Loureiro, S. M. C. (2019). HOW AUGMENTED REALITY INFLUENCES BRAND ENGAGEMENT AND WILLINGNESS TO BUY A study in a real-world retail environment. 5th International AR & VR Conference., Ciência-IUL

Loureiro, S. M. C. (2019). The tourist experience mirrored in social networks: a text mining approach. The tourist experience mirrored in social networks: a text mining approach., Ciência-IUL

Pinto, L., Loureiro, S. M. C., Rita, P. & Eduardo Moraes Sarmento (2018). Exploring how brands create and maintain online relationships through their websites, facebook and instagram brand pages. GAMMA-Global Marketing Conference-Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management ., Ciência-IUL

Loureiro, S. M. C. & Eduardo Moraes Sarmento (2018). The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of instagram. GAMMA-Global Marketing Conference-Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management ., Ciência-IUL

Loureiro, S. M. C. & Bilro, R.G. (2018). How Can Stimuli and Emotions Help Increase Brand Advocacy. 21st World Marketing Congress of the Academy of Marketing Science., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & M. I. Marques (2018). Online brand communities: when consumers are negatively engaged. 21st World Marketing Congress of the Academy of Marketing Science., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Guerreiro, J. (2018). Analysing Customer Engagement on Social Network Platforms Devoted to Tourism and Hospitality. 2018 Global Marketing Conference at Tokyo., Ciência-IUL

Loureiro, S. M. C. & Lopes, J. (2018). Corporate social responsibility initiatives influence customer awareness and empowerment. GAMMA-Global Marketing Conference-Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management ., Ciência-IUL

Renzi, M.F., Loureiro, S. M. C., Toni, M. & Panchapakesan, P. (2018). Relationship between destination affect and intention to visit: the case of destination dislike. 47th International EMAC conference-People Make Marketing ., Ciência-IUL

Loureiro, S. M. C., Serra, J. & Guerreiro, J. (2018). Fashion Brands Communicating and Interacting in Instagram: A Netnography Approach. 2018 Global Marketing Conference at Tokyo., Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2017). How customer experience attributes influence customer satisfaction and online bank credibility. Conference book proceedings of 10th Euromed conference of the Euromed academy of business research- global and national business theories and practice: bridging the past with the future., Ciência-IUL

Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries - a systematic literature review approach. 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE)., Ciência-IUL

Loureiro, S. M. C. & Kaufmann, H.R. (2017). Love and respect in the soccer industry. Conference book proceedings of 10th Euromed conference of the Euromed academy of business research- global and national business theories and practice: bridging the past with the future., Ciência-IUL

Amoriom, M. & Loureiro, S. M. C. (2017). Effect of website performance expectancy on customer satisfaction: online fashion performance. Proceeding of 2017 Global Fashion Management Conference 2017., Ciência-IUL

Loureiro, S. M. C. & Lima. F. (2017). The background music at art galleries experience in Lisbon. Proceeding of 2017 Global Fashion Management Conference 2017., Ciência-IUL

Loureiro, S. M. C. & Oliveira, F. (2017). Excellent cooking worth a detour! Dimensions of the overall experience offered by culinary arts. Conference book Proceedings of 7th GIKA Conference Proceedings “Innovation, Knowledge, Judgment and decision-making as virtuous cycles”., Ciência-IUL

Bilro, R.G., Loureiro, S. M. C. & Guerreiro, J. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. The European Marketing Academy Conference - EMAC 2017., Ciência-IUL

Loureiro, S. M. C. & Stylos, N. (2017). Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: the role of perceived authenticity. Conference book Proceedings of 47th International EMAC conference-Leaving Footprints., Ciência-IUL

Loureiro, S. M. C., Marques, M. I. & Kaufmann, H.R. (2017). I hate this brand! The effect of negative engagement on self-expression word-of-mouth. Proceeding of the 5th International Consumer-brand relationship., Ciência-IUL

da Cunha, N. P. & Loureiro, S. M. C. (2017). Brand Power and Brand Focus as facilitators of relationship Quality in the wine sector. Proceeding of the 5th International Consumer-brand relationship., Ciência-IUL

Loureiro, S. M. C. & Bilro, R.G. (2017). Consumer-brand engagement through website stimuli. 10th Euromed conference of the Euromed academy of business research., Ciência-IUL

Loureiro, S. M. C. & G. Le Bellego (2016). Brand authenticity versus brand reputation: automobile sector. Conference book Proceedings of ANZMAC- Marketing in a Post-Disciplinary Era. 430-436, Ciência-IUL

Loureiro, S. M. C. & Ferreira, E.S. (2016). Engaging tourists with museums in the destination Lisbon. Conference book Proceedings of ANZMAC-Marketing in a Post-Disciplinary Era. 1020-1029, Ciência-IUL

da Cunha, N. P. & Loureiro, S. M. C. (2016). Heritage and Social Events as facilitators of Relationship Quality in wine sector. Proceedings of the International conference on Tourism and Ageing. 1-5, Ciência-IUL

Loureiro, S. M. C. & J. Middendorf (2016). LIVING THE LIVE WITH HEALTHY EXPERIENCES: NEW-AGE ELDERLY IN GERMANY . Proceedings of the International conference on Tourism and Ageing. 1-18, Ciência-IUL

Ferreira, E.S. & Loureiro, S. M. C. (2016). Captivating tourists to Museums: young versus senior museum visitors. Proceedings of the International conference on Tourism and Ageing. 1-11, Ciência-IUL

Bilro, R.G. & Loureiro, S. M. C. (2016). Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour. Academy of Marketing Doctoral Colloquium ., Ciência-IUL

Loureiro, S. M. C. & I. Costa (2016). Some antecedents and outcomes of passionate desire for fashion clothes and accessories. Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems. 532-547, Ciência-IUL

S.h. Shahrabani, F. voulgaris, H. Desivilya-syna, E. Tsoukatos, V. Ambrósio & Loureiro, S. M. C. (2016). Factors shaping young tourists ' intentions to travel to Greece, Israel and Portugal: universal or idiosyncratic perceptions of young Greeks, Israelis and Portuguese?. Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems. 2003-2004, Ciência-IUL

Loureiro, S. M. C. (2016). Attachment in retailing sector: retailer own-brands or manufacturer brands? . Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems. 513-531, Ciência-IUL

Loureiro, S. M. C. & F. Lima (2016). Managing the brand art gallery: art visualization and overall evaluation. Proceeding of 2016 GAMMA-Global Marketing Conference -Bridging Asia and the World: Global Platform for interface between Marketing and Management. 1050-1061, Ciência-IUL

Loureiro, S. M. C. (2016). In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations. Proceeding of 2016 GAMMA-Global Marketing Conference-Bridging Asia and the World: Global Platform for interface between Marketing and Management. 1032-1033, Ciência-IUL

Loureiro, S. M. C. & Panchapakesan, P. (2016). It is all about desires! Motivation to engage in medical tourism practices and subjective well-being. Proceeding of 2016 GAMMA-Global Marketing Conference -Bridging Asia and the World: Global Platform for interface between Marketing and Management. 1081-1091, Ciência-IUL

J. Galelo & Loureiro, S. M. C. (2016). Cocriação em redes sociais de organizações não-governamentais: o caso da amnistia internacional. Proceeding of the workshop on Sustainability, third sector and social networks (Socius). 1-20, Ciência-IUL

Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. 4th International Conference on Multinational Entreprises and Sustainable Development (MESD)., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2015). I am so cool! Capturing the core Essence of the cool Boutique hotel. Conference book proceedings of the 3rd world research summit for tourism and hospitality and 1st USA-China tourism research summit: transforming partnerships (track: Marketing, branding and management)., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2015). I want that smartphone! Sources of brand equity. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment ., Ciência-IUL

Loureiro, S. M. C. & D. Gonçalves (2015). I am avoiding it! A seniors' perspectives about advertising. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment . 2412-2415, Ciência-IUL

X. Ambrósio & Loureiro, S. M. C. (2015). Attitude and emotions of young Portuguese tourists toward international risk destinations. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment. 2234-2438, Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S., Lopes, R. & K. N. Jin (2015). Feeling better while waiting: the influence of intrinsic cues of hospital lobby in Portugal and South Korea. Proceeding of the 2015 MAG Scholar Global Business, Marketing and Tourism Conference., Ciência-IUL

C. Magalhães, Ferreira, E.S., Loureiro, S. M. C. & Lopes, R. (2015). I love you… but not unconditionally. Perceptions about luxury fashion brands. Proceeding of the 2015 MAG Scholar Global Business, Marketing and Tourism Conference., Ciência-IUL

Loureiro, S. M. C., Ferreira, E.S. & Lopes, R. (2015). Internet in the intermediation role of travel agents: The Portuguese case. Proceeding of the 2015 MAG Scholar Global Business, Marketing and Tourism Conference., Ciência-IUL

Loureiro, S. M. C. (2015). Being a mindful tourist improves the lived rural experience? Insights from rural tourism experience. Proceeding of the 44th International EMAC conference-Collaboration in Research., Ciência-IUL

Bilro, R.G. & Loureiro, S. M. C. (2014). Create. Build and Manage Online Brands For Internet Companies. 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship., Ciência-IUL

Zeferino, E.C., Loureiro, S. M. C. & Rita, P. (2014). How Visitors of Luxury Cruises Perceive a Tourist Destination: Internal Determinants, Satisfaction and Intention to Return. INVTUR., Ciência-IUL

R. Bilro & Loureiro, S. M. C. (2014). Create, build and manage online brands for internet companies. Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . 1757-1762, Ciência-IUL

Loureiro, S. M. C. (2014). Excitement, sophistication and uniqueness as drivers to consumer-luxury car brand relationship. Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . 913-917, Ciência-IUL

Loureiro, S. M. C. (2014). Relationship quality as a function of luxury car brand image and personality. Proceedings of the 17th World Marketing Congress of the Academy of Marketing Science. 1-7, Ciência-IUL

Brochado, A., Rita, P. & Loureiro, S. M. C. (2014). Assessing the role of perceived value on mobile data service usage: gender and age as moderators . XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA., Ciência-IUL

Brochado, A. & Loureiro, S. M. C. (2014). Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium. XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA., Ciência-IUL

Brochado, A. & Loureiro, S. M. C. (2013). Exploring how luxury values can influence the brand relationships trought brand tribalism and brand reputation. ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conference., Ciência-IUL

Loureiro, S. M. C., Filipe, Y. & Pires, A. R. (2013). Exploring the antecedents of brand equity in service industry . Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation . 1434-1447, Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Rego, A. (2013). Exploring the attitudes of bottle wine distributors toward the wine producers in the Portuguese wine sector. Conference book Proceedings of 10th CIRCLE International Conference. 150-151, Ciência-IUL

Loureiro, S. M. C. & Oliveira-Brochado, A. (2013). Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation. ANZMAC conference-Engaging with our future., Ciência-IUL

dos Santos Martins, Harley, Loureiro, S. M. C. & Amorim, M. (2013). Quality and Sustainability in Higher Education Institutions: Key Factors. Conference book Proceedings of 10th CIRCLE International Conference. 114-115, Ciência-IUL

Duch, T., Loureiro, S., Brochado, A. & Vieira, A. L. (2013). World Cup Brazil: Insights into a Sports Tourism Event. TMS 2013 - TOURISM & MANAGEMENT STUDIES INTERNATIONAL CONFERENCE ., Ciência-IUL

Loureiro, S. M. C. & Lopes, R. (2013). Cool brands: the social conscience and sustainability as new trends. Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability. 752-761, Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2013). Consequences of Being Deeply in Love: the Fan-football Club RelationshipConsequences of Being Deeply in Love: the Fan-football Club Relationship. ANZMAC conference-Engaging with our future., Ciência-IUL

Brochado, A., Loureiro, S. & Barbosa, C. (2013). Slightly Sparkling by Nature: Green Wine Brand Knowledge. TMS ALGARVE 2013 – TOURISM & MANAGEMENT STUDIES INTERNATIONAL CONFERENCE., Ciência-IUL

Loureiro, S. M. C. & de Araújo, C. (2013). Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context. Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability. 490-497, Ciência-IUL

Sarkar, B. & Loureiro, S. M. C. (2013). Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis . 83-94, Ciência-IUL

dos Santos Martins, Harley, Loureiro, S. M. C. & Amorim, M. (2013). Critical Success Factors on Production Engineering Teaching: A Study with a Qualitative Approach Using In-Depth Interviewing. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis . 151-160, Ciência-IUL

Veríssimo, M. & Loureiro, S. M. C. (2013). The effect of negative plot films on destination image: the case of Brazil. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis. 327-339, Ciência-IUL

Araújo, A. F. & Loureiro, S. M. C. (2013). The effect of negative plot films on destination image: the case of Brazil. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis. 327-339, Ciência-IUL

Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. Conference book Proceedings of 10th CIRCLE International Conference. 103-104, Ciência-IUL

Cunha, N., Loureiro, S. M. C. & Rego, A. (2013). Relationship quality drives and outcomes: a systematic literature review approach. Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation. 764-778, Ciência-IUL

Pires, A. R. & Loureiro, S.M.C. (2013). A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013. Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation. 1820-1836, Ciência-IUL

Cayolla, R. & Loureiro, S. M. C. (2013). Football fans and their clubs: exploring the passion and the extreme connection. Conference book Proceedings of 10th CIRCLE International Conference. 113-114, Ciência-IUL

Loureiro, S.M.C. & Cacho, S. (2012). Exploring Brand Love in the Wine Sector: An International Segmentation Perspective. CONSUMER-BRAND RELATIONSHIP., Ciência-IUL

Loureiro, S.M.C. & Lopes, Rui (2012). The Social Side of Cool Brands. Consumer-brand relationship., Ciência-IUL

Santana, S., Loureiro, S.M.C. & Cerdeira, J. (2011). Dimensions of job characteristics as predictors of job satisfaction and professional satisfaction. 35th Annual Conference GFKL ., Ciência-IUL

Loureiro, S.M-C. (2011). Antecedents and outcomes of participation in social networking sites. 35th Annual Conference GFKL ., Ciência-IUL

Cacho, S. & Loureiro, S.M.C. (2011). Brand Love across Cultures: A Cross-cultural Study on Wine Consumption, Values and Preferences. 2nd International Colloquium-Consumer brand relationship., Ciência-IUL

Loureiro, S.M.C. (2011). Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice? . 2nd International Colloquium-Consumer brand relationship., Ciência-IUL

Loureiro, S.M.C. (2010). The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study. 1st International Colloquium-Consumer brand relationship., Ciência-IUL

Loureiro, S.M.C. (2010). Social consumer evaluation and embedded learning. 1st International Colloquium-Consumer brand relationship,., Ciência-IUL

Loureiro, S.M.C. & Sardinha, I. (2010). Determinants of Corporate Social Responsibility for Consumer Satisfaction and Brand Perceived Value. GIRA Global Conference- Corporate Governance, Innovation, Social and Environmental Responsibility., Ciência-IUL

Loureiro, S.M.C. (2010). Symbolic image, satisfaction, and delight in retail sector: FIMIX-PLS market segmentation. Global Marketing Conference-Marketing in a Turbulent Environment,., Ciência-IUL

Loureiro, S.M.C. (2010). Web site Brand Attributes and e-shopper Loyalty - A Comparative Study of Spain and Scotland. 6th WEBIST International conference on Web Information Systems and Technologies., Ciência-IUL

Dias, Á., Pereira, R. & Loureiro, S. M. C. (2010). Dynamic capabilities: towards a construct linking marketing capabilities and performance. 3rd EuroMed Conference of the EuroMed Academy of Business., Ciência-IUL

Loureiro, S.M.C. (2010). Brand Love Perceived by Car Users: Segmentation Using FIMIX-PLS. 34th Annual Conference of the German Classification Society (GfKl) ., Ciência-IUL

Loureiro, S.M.C. (2009). Website brand image: a comparison of website from Scotland and Spain. 11th Bi-Annual Meeting of ifcs e 33th Annual Conference GFKL ., Ciência-IUL

Loureiro, S.M.C. (2009). Global Evaluation and Loyalty of Lisbon as a Tourist Destination Portugal. 2nd Annual EuroMed Conference (The EuroMed Academy of Business) ., Ciência-IUL

Loureiro, S. M.C. (2009). Segmentation Using Finite Mixture Partial Least Squares: loyalty and satisfaction perceived by customers of the supermarkets in Portugal. 6th International Conference on PLS and Related Methods., Ciência-IUL

Loureiro, S.M.C. & Santana, S. (2009). Website brand image: a comparison of website from Scotland and Spain. 11th Bi-Annual Meeting of ifcs e 33th Annual Conference GFKL ., Ciência-IUL

National Communications

Oral Presentation

Bilro, R.G. & Loureiro, S. M. C. (2017). Drivers of customer-brand engagement in a digital marketing era. Ciência 2017 - Encontro com a ciência e tecnologia em Portugal., Ciência-IUL

Organization and Coordination Events

Advisory and Scientific Committee of the International conference ICMarkTech 2023, (2023), (international)

16th EuroMed Conference of the EuroMed Academy of Business Research- Business Transformation in Uncertain Global Environments, (2023), (international)

GAMMA-Global Marketing Conference, (2023), (international)

8th XR International conference-2023 XR-Metaverse Conference, (2023), (international)

How to create value in tourism through AI & XR , (2023), Member of scientific events organizing committee (international)

Research Seminars associated with BRU-IUL: invitation of Prof. Aaron Ahuvia (University of Michigan) on March 2023, (2023), (international)

Advisory and Scientific Committee of the International conference ICMarkTech 2022, (2022), (international)

Colloquium- Covid 19:Social Inequity Virus, (2022), (international)

GAMMA-Global Marketing Conference, (2022), (international)

American Marketing Association, (2022), (international)

Research Seminars associated with BRU-IUL: invitation of Associated Prof. Linda Hollebeek (Montpellier Business School, France) on July 2022, (2022), (international)

7th XR International conference, (2022), (international)

Research Seminars associated with BRU-IUL: invitation of professors: Prof. Rajeev Batra (Univrsity of Michigan- USA) on April 2022 , (2022), (international)

Advisory and Scientific Committee of the International conference ICMarkTech 2021, (2021), (international)

TechDiComM 2021 - Technological Strategies on Digital Communication and Marketing, in conjunction with the International Conference on Advanced Research in Technologies, Information, Innovation, and Sustainability (ARTIIS 2021), (2021), (international)

Research Seminars associated with BRU-IUL: invitation of professor Prof. Daniela Langaro (Iscte-IUL), Prof. Enrique Bigné (Universidad de Valencia), José Manuel Verissimo (ISEG-Universidade de Lisboa), (2021), (international)

Co-chair and organization of the 2021 Global Fashion Management Conference, (2021), (international)

INVTUR, (2021), (international)

ARVR2020: 6th International AR and VR Conference, (2020), (international)

2020 GAMMA-2020 Global Marketing Conference-TRACK CHAIR and speaker, (2020), (international)

Research Seminars associated to BRU-IUL: invitation of professor Timothy Jung- The future of AR and VR research, (2020), (international)

ICMarkTech´20 - International Conference on Marketing and Technologies, (2020), (international)

TechnologiesICMarktech'19 – International Conference on Marketing and Technologies, (2019), (international)

Organization of International seminar on “Cutting Edge Issues in Marketing Research by Journal Editors”., (2019), (international)

THE 12TH ANNUAL EUROMED ACADEMY OF BUSINESS CONFERENCE, (2019), (international)

Lab III: AR (Augmented Reality) & VR (Virtual Reality) implications for Management , (2019), Member of scientific events organizing committee (international)

2019 GAMMA-2019 Global Fashion Management Conference-TRACK CHAIR, (2019), (international)

15th China-Europe International Symposium on Software Engineering Education, (2019), (international)

Research Seminars associated to BRU-IUL: invitation of professors Philipp Rauschnabe (full professor at Universität der Bundeswehr München) and Prof. Ana Maria Costa Soares (assistant professor Universidade do Minho) in May 10, 2019, (2019), (international)

Research Seminars associated to BRU-IUL: invitation of professors for two days: Prof. António Azevedo (assistant professor at University Minho, Prof. João Guerreiro (Asistant professor at ISCTE) in April, 24, 2019, (2019), Member of scientific events organizing committee (international)

Seminários de investugação PhD Tourism Management, doctoral days: Prof. Eduardo Moraes Sarmento, (2018), (international)

11th EuroMed Conference of the EuroMed Academy of Business Research-Research Advancements in National and Global Business Theory and Practice, (2018), (international)

2018 Global Marketing Conference-GAMMA-TRACK CHAIR, (2018), (international)

Seminário de investigação associado à BRU-IUL: invitation of professors, such as Prof. Avichai Shuv-Ami (Associate Professor in the Department of Marketing, School of Business Administration, Peres Academic Center in Israel) and Prof. Victoria Bellou (Associate Professor in the Department of Economics, University of Thessaly in Greece, and is a member at the Greek Open University), (2018), Member of scientific events organizing committee (international)

Abertura de PhD Tourism Management, (2017), (international)

Seminários de investigação: Prof. Hans Ruedinger Kaufmann (University of Nicosia), (2017), Member of scientific events organizing committee

Seminários de investigação e master in marketing:invitation of professors, Prof. Tony Apéria (Stockholm University), (2017), (international)

10th EuroMed Conference of the EuroMed Academy of Business Research-GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE, (2017), (international)

2017 Global Fashion Management Conference, (2017), (international)

INVTUR, (2017), (international)

9th EuroMed Conference of the EuroMed Academy of Business Research- innovation, entrepreneurship and Digital Ecosystems, (2016), (international)

Tourism & Ageing Conference, (2016), Member of scientific events organizing committee (international)

GAMMA-Global Marketing conference, (2016), (international)

8th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business, (2015), (international)

GAMMA-Global Marketing conference, (2015), (international)

7th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business, (2014), (international)

INVTUR, (2014), (international)

ORTE Conference-International Conference on Rural Tourism- Re-inventing rural tourism and the rural , (2013), (international)

6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business, (2013), (international)

INVTUR, (2012), (international)

Academic Management Roles

Coordenador (2024, 2026)

Membro (2022, 2026)

Coordenador (2022, 2024)

Coordenador (2020, 2022)

Director (2019, 2021)

Coordenador (2018, 2020)

Director (2017, 2019)

Director (2015, 2017)

Director (2013, 2015)