Teaching and Research Interests

• Neuroscience
• Artificial Intelligence

Type	Program	Institution	Year
PhD	Gestão	ISCTE-Instituto Universitario de Lisboa	2024
Other type of qualification	Marketing and Advertising	Instituto de Arte Design e Empresa - Universitário	2015
M.Sc.	Econometria Aplicada e Previsão	Universidade de Lisboa - Instituto Superior de Economia e Gestao	2007
Post-graduation	Marketing Research	Universidade de Lisboa - Instituto Superior de Economia e Gestao	2000
Licenciate	Economia	Universidade Nova de Lisboa - Nova School of Business and Economics	1999

Curricular Courses

Supervisions

Master Thesis

Gonçalo Brandão Almeida Santos, "The metaverse paradigm: Consumer behavior, trust, and the implications of digital identity", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2024

Nádia Melissa Nobre Cardoso, "The Impact of Online Reviews on Purchasing Intention", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2024

Margarida Machado Resendes Baldaia Paim, "Digital Disruption in Financial Services: A Comparative Study of Customer Loyalty in Traditional Banks versus Digital Banks", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2024

Inês Soromenho Santos Ramos Sequeira, "Social media influencer’s expertise role in consumer brand engagement in the music industry", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2024

Mariana Seixas Barreto Neutel e Sousa, "How do users choose which movies/series to watch when faced with FOBO?", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2024

Sarah Mekkaoui, "O Papel e Impacto da Estratégia de Influencer Marketing em Empresas de Moda - Caso de Estudo Farfetch", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2022

Liu Yang, "Tendências Digitais para uma Comunicação Corporativa Eficaz: Projecto em Parceria com a Adega Alemã Römmerts Weinwelt ", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2022

Euda Simone Gonçalves Lopes, "Neurocience Research in Digital Marketing: Systematic Review and Future Research Agenda", Pedro Miguel Garcia de Oliveira, Master Thesis,

Francisco Miguel Rodrigues Lopes, "null", Pedro Miguel Garcia de Oliveira, Master Thesis,

Final Project

Liu Yang, "Tendências Digitais para uma Comunicação Corporativa Eficaz: Projecto em Parceria com a Adega Alemã Römmerts Weinwelt", Pedro Miguel Garcia de Oliveira, Final Project, Concluded, 2022

Scientific Articles in International Journals

Quintal, S., Ramos, R. F., Rita, P. & Oliveira, P. (N/A). AR smart glasses: The feeling of groundedness mediator effect. International Journal of Human–Computer Interaction. N/A, Ciência-IUL

Lima, D., Ramos, R. F. & Oliveira, P. M. (2024). Customer satisfaction in the pet food subscription-based online services. Electronic Commerce Research. 24 (2), 745-769, Ciência-IUL

Lemos, C., Ramos, R. F., Moro, S. & Oliveira, P. M. (2022). Stick or Twist – The raise of blockchain applications in marketing management. Sustainability. 14 (7), Ciência-IUL

Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies. 46 (5), 2041-2067, Ciência-IUL

Conference Proceedings

Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). What if we took a holiday?: Enriching advertising with intelligent voice assistants. In Flávian, C. (Ed.), Proceedings of AIRSI 2022: Technologies 4.0 in tourism, service and marketing. (pp. 244-248). Zaragoza: University of Zaragoza., Ciência-IUL

Oliveira, P. M., Rita, P. & Guerreiro, J. (2017). Playing with the Brain Through Advertising: Neurophysiological Methods’ Application to Tourism. In European Advertising Academy ICORIA 2017 Doctoral Colloquium., Ciência-IUL

International Communications

Oral Presentation

Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). What if we took a holiday? Enriching Advertising with Intelligent Voice Assistants. AIRSI 2022 - Technologies 4.0 in Tourism, Services & Marketing., Ciência-IUL