Pedro Miguel Garcia de Oliveira
- Profile
- Academic Activities
- Scientific Activities
- Other Activities
- Neuroscience
- Artificial Intelligence
Type | Program | Institution | Year |
---|---|---|---|
PhD | Gestão | ISCTE-Instituto Universitario de Lisboa | 2024 |
Other type of qualification | Marketing and Advertising | Instituto de Arte Design e Empresa - Universitário | 2015 |
M.Sc. | Econometria Aplicada e Previsão | Universidade de Lisboa - Instituto Superior de Economia e Gestao | 2007 |
Post-graduation | Marketing Research | Universidade de Lisboa - Instituto Superior de Economia e Gestao | 2000 |
Licenciate | Economia | Universidade Nova de Lisboa - Nova School of Business and Economics | 1999 |
Curricular Courses
Supervisions
Master Thesis
Sarah Mekkaoui, "O Papel e Impacto da Estratégia de Influencer Marketing em Empresas de Moda - Caso de Estudo Farfetch", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2022
Liu Yang, "Tendências Digitais para uma Comunicação Corporativa Eficaz: Projecto em Parceria com a Adega Alemã Römmerts Weinwelt ", Pedro Miguel Garcia de Oliveira, Master Thesis, Concluded, 2022
Final Project
Liu Yang, "Tendências Digitais para uma Comunicação Corporativa Eficaz: Projecto em Parceria com a Adega Alemã Römmerts Weinwelt", Pedro Miguel Garcia de Oliveira, Final Project, Concluded, 2022
Scientific Articles in International Journals
Lima, D., Ramos, R. F. & Oliveira, P. M. (N/A). Customer satisfaction in the pet food subscription-based online services. Electronic Commerce Research. N/A, Ciência-IUL
Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies. 46 (5), 2041-2067, Ciência-IUL
Lemos, C., Ramos, R. F., Moro, S. & Oliveira, P. M. (2022). Stick or Twist – The raise of blockchain applications in marketing management. Sustainability. 14 (7), Ciência-IUL
Conference Proceedings
Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). What if we took a holiday?: Enriching advertising with intelligent voice assistants. In Flávian, C. (Ed.), Proceedings of AIRSI 2022: Technologies 4.0 in tourism, service and marketing. (pp. 244-248). Zaragoza: University of Zaragoza., Ciência-IUL
Oliveira, P. M., Rita, P. & Guerreiro, J. (2017). Playing with the Brain Through Advertising: Neurophysiological Methods’ Application to Tourism. In European Advertising Academy ICORIA 2017 Doctoral Colloquium., Ciência-IUL
International Communications
Oral Presentation
Oliveira, P. M., Guerreiro, J. & Rita, P. (2022). What if we took a holiday? Enriching Advertising with Intelligent Voice Assistants. AIRSI 2022 - Technologies 4.0 in Tourism, Services & Marketing., Ciência-IUL