Teaching and Research Interests

• Consumer-brand relationships
• Brand management
• Services Marketing

Type	Program	Institution	Year
PhD	Management (Marketing specialization)	ISCTE-Instituto Universitario de Lisboa	2022
M.Sc.	Master in Business Administration (MBA)	IE Business School	2009
Licenciate	Management	Nova SBE	2003

Curricular Courses

Supervisions

Phd Thesis

José Miguel Estevens Gaspar, "Enhancing customer experience using gamification in the supermarket context", Filipa de Carvalho Rosado Pinto, Phd Thesis,

Master Thesis

Mafalda Moreira de Melo e Faro, "Autenticidade da marca: antecedentes e consequências no turismo heritage", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023

Amadeu José Vasconcelos Rodrigues Carvalho, "As casas de Fado Portuguesas: o papel da experiência do consumidor, da qualidade do serviço e das intenções de consumo, na perspetiva dos profissionais do setor", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023

Carla Sofia Santos Jordão, "Geração Z: sustentabilidade no consumo de moda de luxo", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023

Liliana Elisabete Barata Dias, "A relação entre Memes e a perceção de Brand Coolness", Filipa de Carvalho Rosado Pinto, Master Thesis,

Maria Francisca de Carvalho Bastos Marques, "A relação entre práticas sustentáveis e a perceção de brand coolness", Filipa de Carvalho Rosado Pinto, Master Thesis,

Esteban Andres Antelo, "Compreender a qualidade do serviço e a experiência dos visitantes do festival de música Ultra Miami.", Filipa de Carvalho Rosado Pinto, Master Thesis,

João Philippe Santos Jacob, "Comunicação das Práticas Sustentáveis no Setor Hoteleiro Português", Filipa de Carvalho Rosado Pinto, Master Thesis,

Scientific Articles in International Journals

Rosado-Pinto, F. & Loureiro, S. M. C. (2024). Authenticity: Shedding light on the branding context. EuroMed Journal of Business. 19 (3), 544-570, Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2023). What an amazing experience! The role of authenticity and engagement in upscale hotels. International Journal of Hospitality Management. 114, Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach. Journal of Promotion Management. 26 (4), 457-480, Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2020). The growing complexity of customer engagement: a systematic review. EuroMed Journal of Business. 15 (2), 167-203, Ciência-IUL

Conference Proceedings

Gaspar, J.M, Loureiro, S. M. C. & Rosado-Pinto, F. (2024). Mapping gamification in the consumption context: a systematic literature review. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 17th Annual Conference of the EuroMed Academy of Business. (pp. 828-830). Pisa: EuroMed Press., Ciência-IUL

Rosado-Pinto, F. & Jordão, C. (2024). Sustainability and Luxury Fashion: Generation Z´s perspective. In 2024 Global Fashion Management Conference at Milan. (pp. 462-465). Milan, Ciência-IUL

Bilro, R. G., Loureiro, S. M. C., Rosado-Pinto, F. & Costa, I. (2020). The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 478-479). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 639-644). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach . In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL

Pinto, F. R. & Loureiro, S. M. C. (2019). Customer engagement: Growing relevance in marketing research. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1788-1790). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

Pinto, F. R. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: Systematic literature review. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1816-1820). Thessaloniki, Greece: EuroMed Press., Ciência-IUL

International Communications

Oral Presentation

Rosado-Pinto, F. & Jordão, C. (2024). Sustainability and Luxury Fashion: Generation Z´s perspective. 2024 Global Fashion Management Conference at Milan., Ciência-IUL

Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. Global Marketing Conference- GAMMA 2020., Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: systematic literature review. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL

Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Customer engagement: growing relevance in marketing research. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL