To know the main leadership approaches and to understand its influence to develop effective and adaptive teams in organizational context.

P1. Different perspectives on leadership: approaches centered on leader and on the leader - follower interactions.
P2. The key components and processes of team effectiveness
P3. Team leadership
P4. Enhancing team learning and adaptation

1) Periodical evaluation: individual written final test (60%)and group work (40%). Requires a minimum of 10 points in the final classification and at least 60% of attendance to classes.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval.

Scale: 0-20 points.

LG 1 - To develop some of the concepts underlying the strategic management process and understand the ways different theoretical perspectives approach this process.
LG 2 - To understand and apply the concept of dynamic capabilities and its approach to strategy
LG 3 - To introduce some of the concepts underlying the development of business strategies
LG 4 - To understand the importance of implementation and control in the process of strategic management
LG 5 - To develop critical thinking
LG 6 - To have autonomy to plan their own learning processes in order to deep their knowledge in this area of study.

1. Fundamentals of strategy
2. The strategic management process: New trends
3. Internal analysis of the organisation
4. External environment analysis
5. Business Strategies
6. Strategy Implementation
7. Strategic Control

Option 1 (Continuous Assessment - Class Attendance of at least 60%)

i. Individual Assignment 50%
ii. Group Assignment 50%

To successfully complete the course, students must obtain a weighted average of 10 points or more (0-20 scale), with at least 10 points in each component of the continuous assessment.

Option 2 (Final Exam)
To pass: 10 or more points

At the end of the course, students should be able to:
1. Explain the main concepts of time value of money and be able to compare cash flows with different maturities;
2. To describe the concept of business profitability, liquidity and solvency and to compute and analyze the most relevant economic/financial ratios and indicators;
3. To understand and compute de concept of working capital and liquidity indicator and to link it with the firm's financial condition
4. Use the fundamental techniques of capital budgeting evaluation;

1. Time value of money;
2. Financial analysis;
3. Economic analysis and value added;
4. Capital budgeting;

1) Periodical evaluation: individual work 60% and group work -40%.
Requires a minimum of 10 points in the final classification and at least 60% of attendance to classes;
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval;
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval.

Scale: 0-20 points.

1. The course presents a balanced theoretical/practical approach to the critical understanding of Marketing topics and issues.
2. We aim to critically approach marketing mix management with a focus on the role of brands (product, services and corporate).
3. Develop an understanding of the brand management process and its impact on value aggregation to goods and services.
4.To acquire competencies in the critical evaluation of fundamental brand management and corporate reputation tools and concepts.
5. Understanding all of the above in the context of organisational and national competitiveness in the global economy.

To promote a deep understanding of marketing´s key concepts, tools and relationship with other managerial functions.
Key contents:
1. "The Customer-Oriented Business"
2. STP
3. Brand Management, Innovation
4. Corporate Reputation Management

1) Periodical evaluation: individual test (50%); group essay(50%). Requires a minimum grade of 10 points, attendance to classes of at least 60%.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval.

Scale: 0-20 points.

OA1. Develop an integrated view of financial statements.
OA2. Understand the content of each of the financial statements.
OA3. Develop ability to analyze the effect of business decisions on financial statements.

P1. Integrated view of the financial statements.
P2. Structure and content of each of the financial statements.
P3. Effect of the main business decisions in the financial statements.

In addition to strict compliance with the program regulation, the periodical evaluation method requires a minimum class attendance of 60% and:
- An assignment (individual or in group) with a weight of 50%;
- An individual test, with a weight of 50% and a minimum grade of 10 points.
Alternatively, the final exam, similarly to phase two exams, will account for 100% of the final grade, disregarding the periodical assessment component.

Develop the main reasoning on how to manage an operation: Design, Plan, Develop and Control an Operation

P1. How to Design an Operation: Core fundamentals of layout
P2. How to Plan an Operation: Core fundamentals of capacity and stocks
P3. How to develop an Operation: core fundamentals of operations quality and strategy
P4. How to Control an Operation: core KPI's

1) Periodical evaluation: individual written work (70%) and group work (30%). Requires a minimum of 10 points in the final classification and at least 60% of attendance to classes.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval.

Scale: 0-20 points.

LG1: Understand the fundamentals of programming in Python.
LG2: Learn the syntax in writing functions and scripts, and how to organize data efficiently.
LG3: Learn how to apply Python to day-to-day business activities.

P1: Introduction to Python
P2: Variable types and basic operations
P3: Loops
P4: Conditional statements
P5: Functions and classes
P6: Importing and working with external data
P7: Practical applications

1) Periodical evaluation: case solving/work, in group/individual (50%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in individual evaluation, attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. Provide a general overview of the different data science techniques and their use and limitations in management.
LG2. Students must be able to use the R/RStudio program.

P1. Introduction to Predictive Modelling
P2. Fitting model to data
P3. Models? statistical evaluation
P4. Forecasting

1) Periodical evaluation: case solving/work, in group/individual (50%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in individual evaluation, attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1 - To understand the relationship between accounting and taxation.
LG2 - Understand the importance of the income tax effects in the management of companies.
LG3 - Increase the knowledge concerning the determination of taxable income of companies, in order to make a correct tax management.
LG4 - Knowing the typology of tax crimes and typology of offenses, and know the penalties and leniency applicable.

P1. The taxation of companies profits and the Portuguese Constitution.
P2. Microeconomics effects of taxation.
P3. The tax obligation structure.
P4. Relationship between taxation and accounting.
P5. From accounting profit to tax income.
P6. General Regime of Tax Offences.

1) Periodical evaluation: individual written final test (100%). Requires a minimum of 10 points in the final classification and at least 2/3 of attendance to classes,.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. To understand the methodologies and criteria of evaluation performance
LG2. Structure a management performance system that improves individual and global performance

P1. Management information
P2. EVA and value management by residual income
P3. Responsibility centers and performance evaluation
P4. Global performance: balanced scorecard and tableau de bord

1) Periodical evaluation: case solving/work, in group/individual (40%) and an individual written final test (60%). Requires a minimum grade of 7,5 points in each element (or group of elements), attendance to classes of at least 2/3, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. Develop, debate and apply the main components of capital budgeting.
LG2. Present Excel as the main tool for capital budgeting

P1. Stages and Components of Capital Budgeting, Selection Criteria. Inflation Impact.
P2. Risk and Sensitivity Analysis
P3. Projects with Debt and other Sources of Funding
P4. Valuation Special Cases

1) Periodical evaluation: case solving/work, in group/individual (50%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1: Develop and apply the main concepts underlying the analysis, valuation and risk management of bonds and equities.
LG2: Understand and simulate the use of derivatives in financial risk management.

P1: Financial markets
P2: Bond analysis and valuation
P3: Stock analysis and valuation
P4: Derivatives and financial risk management

1) Periodical evaluation: case solving/work, in group/individual (50%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in each element.
attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. 1.Discuss and apply their understanding of what factors determine the success of firms in global business environment.
LG2. 5.Identify, analyze and select different markets and appropriate entry strategies.

P1 - Patterns of globalization
P2 - Generic international strategies
P3 - Choosing markets where to compete
P4 - Deciding on how to enter foreign countries
P5. Global Cross Cultural Management
P6. Global Marketing
P7. Global People Management
P8. Global Financial Management

1) Periodical evaluation: individual written work (50%)
and group work (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points

LG1. Understand and debate the principles of Digital Transformation
LG2. Know how to apply Digital Transformation Strategies
LG3. Identify the main digital and technological trends and know how to transform them into organizational value.
LG4. To know how to apply a Digital Transformation Maturity Analysis

P1. The 5 Principles of Digital Transformation
P2. The challenges of Big Data
P3. Digital Transformation Strategy
P4. Design Thinking
P5. Digital Transformation Maturity Models
P6. Digital and Technological Trends
P7. Case Studies of Digital Transformation

1) Periodical evaluation: work in group(40%,)Group participation (10%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1 - Understand and apply the sales-mix tools
LG2 - Understand and apply the techniques of sales force organization and sales force management
LG3 - To develop a commercial Balanced Scorecard

Chapter I ? Sales Force Management
- Sales force functions
- Determining the number of people needed
- Sales force organization
- Sales force management
- Sales force control
- Case study
Chapter II ? Sales Management
- Sales-mix (R)?
- forecasting sales
- sales planning
- evaluating sales performance
Chapter III ? The commercial Balanced Scorecard

1) Periodical evaluation: work group(50%) and an individual written work (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. To explore the impact of digital in transforming the marketing mix;
LG2. To practice the principles of digital marketing planning for brand communications;
LG3. To learn about best practices in digital marketing;
LG4.To understand the main metrics and KPIs related to digital strategies.

P1. Digital marketing remix: impact on product design and pricing
P2. Digital marketing remix: impact of digital on distribution channels;
P3. Digital marketing remix: impact of digital on brand communications;
P4. Preparing a digital marketing plan
Sostac planning tool adapted to digital context.

1) Continuous evaluation: case solving/work in group/individual (45%), individual participation (5%) and an individual written final test (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) 1st sitting or 2nd sitting Exam: written test (100%), requiring minimum 10 points to get approval.
Scale: 0-20 points

LG1. Develop, debate and apply the main componentes of project management: planning, implementation and control; project closure.
LG2. Develop and role play the main behavioral characteristics of a project manager.

P1. Project Planning: Business Case, Project Charter, Work Breakdown Structure, Timeline, Budget and Risk
P2. Implementing and Controlling the Project
P3. Project Closure
P4. Behavioral Components of a Project

1) Periodical evaluation: group work (50%) and an individual work (50%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 60%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval.

Scale: 0-20 points.

LO-1: Capacitate students with an integrated view of the supply chain and its strategies
LO-2: Capacitate students with skills to assess the main supply chain challenges using the time, cost and service quality trilogy

S1 ? Integrated view of the supply chain
S2 ? Strategies in the supply chain
S3 ? Positioning of inventory in the supply chain
S4 ? Inventory management in the supply chain
S5 ? Case Studies: Discussion and Presentation

1) Periodical evaluation: case solving/work, in group/individual (40%) and an individual written final test (60%). Requires a minimum grade of 9,5 points in each element (or group of elements), attendance to classes of at least 2/3, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. Identify the BC Key-factors leading to organizational success;
LG2. Design and implement strategies to create an efficient and effective BC system.

S1. Communication process ? challenging assumptions;
S2. BC challenges: Innovation and Change, Organizational Identity and Public Relations Policy;
S3. Emotion Processes and effective communication techniques;
S4. Internal and External Communication Networks;
S5. Building a BC system: strategy, factors of success and audits.

1) Periodical evaluation: individual written final test (100%). Requires a minimum attendance to classes of at least 2/3, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LG1. To understand, analyse and adequately apply the negotiation key elements and tools in organizational contexts;
LG2. To identify and manage strategically and operationally the main negotiation steps: preparation, interaction and agreement, in a win-win perspective

P1 - Key elements of negotiation
P2 - Strategic Approaches to Negotiation
P3 - Preparation; Relation, Process
P4 - Interests, Options, Legitimacy
P5 - Influence and Negotiation tactics
P6 - Commitments and Alternatives

1) Periodical evaluation: case solving/work, in group/individual (50%) and an individual written final test (50%). Requires a minimum grade of 7,5 points in each element (or group of elements), attendance to classes of at least 80%, and a minimum of 10 points in the final classification.
2) Exam (1st sitting): written test (100%), requiring minimum 10 points to get approval.
3) Exam (2nd sitting): written test (100%), requiring minimum 10 points to get approval. Scale: 0-20 points.

LO1: Correctly define a problem, its delimitations and subproblems in order to prepare scenarios for solutions;
LO2: Develop benchmark studies for similar problems and their solutions;
LO3: Conduct an empirical process of survey and analysis of the reality to allow better suitability and search for solutions;
LO4: Develop the proposed solutions and systematize both their presentation and the choice of what best suits the reality studied;
LO5: Argue and discuss critically for and against its position;
LO6: Communicate in writing and orally the work done and the elaboration.

The nature of the course seeks to apply competencies already acquired to achieve the goal of completing the project work. However, it allows students to be guided by the process of analysis, formulation and implementation of solution (s) for practical problems. Some of the subjects included in the course include:
CP1: Definition of the problem.
CP2: Benchmark of other realities.
CP3: Definition of the solution (s);
CP4: Writing and presentation (Preparation for defense)

The Project should be defended in public, where the following components will be evaluated:
a) technical component; b) written format and c) oral presentation and arguments, and following the norms established by Iscte. Can be developed in a group, notwithstanding the individual final questions.
Periodical evaluation: project design.
Final evaluation - monograph, structured presentation type field work.
The process, integrated, is worth 100%.

LO1: Correctly define a problem, its delimitations and subproblems in order to prepare scenarios for solutions;
LO2: Develop benchmark studies for similar problems and their solutions;
LO3: Conduct an empirical process of survey and analysis of the reality to allow better suitability and search for solutions;
LO4: Develop the proposed solutions and systematize both their presentation and the choice of what best suits the reality studied;
LO5: Argue and discuss critically for and against its position;
LO6: Communicate in writing and orally the work done and the elaboration.

The nature of the course seeks to apply competencies already acquired to achieve the goal of completing the project work. However, it allows students to be guided by the process of analysis, formulation and implementation of solution (s) for practical problems. Some of the subjects included in the course include:
CP1: Definition of the problem.
CP2: Benchmark of other realities.
CP3: Definition of the solution (s);
CP4: Writing and presentation (Preparation for defense)

The Project should be defended in public, where the following components will be evaluated:
a) technical component; b) written format and c) oral presentation and arguments, and following the norms established by Iscte. Can be developed in a group, notwithstanding the individual final questions.
Periodical evaluation: project design.
Final evaluation - monograph, structured presentation type field work.
The process, integrated, is worth 100%.