Álvaro Rosa is a professor of Management. His areas of research and study are Strategy, Governance and Cross-Cultural Management. In addition, he is also a researcher and teacher of Chinese Studies, namely Contemporary China. Currently, he is the Director of Master Degree in Chinese Studies, a joint program of University of Aveiro and ISCTE - IUL. Professionally, he is a coach and trainer in negotiation techniques.

Ana Brochado is an economist and professor of management at the ISCTE-Instituto Universitário de Lisboa - Lisbon University Institute and a researcher at DINAMIA’CET-Centre for Socioeconomic and Territorial Studies.  She has joined as invited professor ISCTE’ partner business schools, namely the Pforzheim University (Germany), the Strasbourg Business School (France), the Montpelier Business School (France) the Kyungpook National University (South Korea) and the University of Electronic Science and Technology of China (China). She is the President of the 'Direção Regional do Centro e Alentejo' - Ordem dos Economistas.She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years (ISCTE Business School) and coordinated the PhD in Tourism Management. She joined the General Council of ISCTE. She coordinated and taught several courses (bachelor, master, Ph.D., executive education) including econometrics, quantitative methods applied to competition and regulation, consumer behavior, and market research and research methods.She worked for more than one decade as Senior Economist for the Portuguese Competition Authority (AdC) and the Securities Commission (CMVM). She joined the Strategic Board of Compete2020 as an expert in policy evaluation methods. She is an external expert on the European Commission.She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods, a PhD in Management, and Habilitation in Marketing. Her main research interests are economics and management. She has authored or co-authored over 100 publications in top international journals in these fields, wrote over 40 book chapters and presented over 200 talks at international conferences. Her research received over 4000 citations. She is listed in the Stanford/Elsevier Top 2% Scientists List 2024, 2023 and 2022.

Bráulio Alexandre Barreira Alturas was born in Lisbon in 1964, but has always lived in Queluz, has a PhD in Business Management with a specialization in Marketing (2005), a Master's Degree in Business Sciences with specialization in Management Information Systems (1995) and Degree in Business Organisation and Management(1989), by ISCTE-Instituto Universitário de Lisboa. He is currently Associate Professor at the ISCTE-Instituto Universitário de Lisboa Information Science and Technology Department, and researcher at ISTAR-Iscte (Information Sciences, Technologies and Architecture Research Center). Coordinator of several curricular units of Informatics Applied to Management and Social Sciences and professor in Masters and Postgraduates, as well as a trainer in the area of Organizational Information Systems.

Felipa de Mello-Sampayo is Assistant Professor in the Department of Economics at ISCTE-IUL, Instituto Universitário de Lisboa and integrated researcher in BRU-IUL. The PhD Thesis in Economics from University of Birmingham in 2001 was publish at The British Library. Among her several peer review publications, all published after the PhD and indexed in Scopus and Thomson Reuters Web of Knowledge (WoS), there are 14 manuscripts without coauthors. Her research focus in microeconomics models and their empirical application in several fields of social science.  Coordinator of the project PTDC/EGE-ECO/104157/2008, entitled "Health and Economic Growth" funded by the Portuguese Government under Fundação para a Ciência e Tecnologia (FCT). Coeditor of special issues entitled “Spatial Econometrics Analysis of Sustainability” of Sustainability  and "Heathcare in China" of the Int. J. Environ. Res. Public Health.

Graça Trindade is an Assistant Professor of the Departament of Quantitative Methods for Management and Economics. She got the PhD in Quantitative Methods - Econometrics in 2007 from ISCTE on "Models of Latent Segments of a Market with Aggregate Data". She has published in Journals such as Social Indicators Research Journal, The International Review of Retail, Distribution and Consumer Research (IRRDCR) and the European Journal of Operational Research (EJOR). Her research interests include Mixture models for longitudinal data, Optimization methods, Multivariate data analysis and Statistical Analysis.

Isabel Lourenço is Full Professor and Director of the Accounting Department at ISCTE-IUL. She has a PhD in Management (specialization in Accounting) from ISCTE-IUL. She has about 30 years of experience teaching accounting topics in several academic programs (Bachelor, Master and PhD Programs) and Executive education programs at ISCTE-IUL. She is a visiting professor at the University of São Paulo, where she teaches regularly in the Master and PhD programs in accounting. She has also been teaching and giving leatures at other universities in Brazil and at universities from other countries including the University of Glasgow, the Coventry University, and the University of Lille. She is an Integrated Researcher at the ISCTE Business Research Unit (BRU-IUL). She regularly presents the results of her research at the most prestigious international scientific conferences. She has authored several scientific papers published in leading scientific journals including, for example, the European Accounting Review, Accounting and Business Research, Accounting Forum, Journal of Accounting in Emerging Economies, and Journal of Business Ethics. She has also authored more than 10 accounting text-books. She has played an important role in the bodies that regulate accounting in Portugal. She is the Coordinator of the Corporate Accounting Standardization Committee of the Portuguese Accounting Standards Board (Comissão de Normalização Contabilística). She is also member of the jury of the Exam of entrance to the Portuguese Association of Chartered Accountants (Ordem dos Revisores Oficiais de Contas).  Currently, she is also a member of the Supervisory Board of Payshop and IMGA.

Research skills in Industrial and Services Engineering focusing on the strategic alignment of operations systems, by designing organisational change programmes that are adequate. Methodological concerns favour qualitative methods and Soft Systems Methodology applied to complex organisational problems. Broad professional experience ranging from engineering functions (Ferro Portugal), logistics management (Renault Portuguesa), consultancy in deployment of information systems (Grupo Violas; Ford of Europe - Southampton Plant), Managing Director (Agiltec), founding and developing its own business to teaching and researching in the university, all together for more than 36 years.

João Guerreiro, PhD Marketing (ISCTE-IUL, Portugal), Associate Professor of Marketing with Habilitation and integrated researcher at BRU-IUL. Research interests focused in the area of ​​Consumer Behavior and Relationship Marketing, namely in the implications of technologies (Augmented Reality, Virtual Reality, Artificial Intelligence, IoT) for Marketing, with published articles in several scientific journals such as Tourism Management, Journal of Business Research, Journal of Sustainable Tourism, Journal of Business Ethics among others. Director of the Master in Marketing at ISCTE-IUL between 2017 and 202. Professional experience as a senior consultant in Business Intelligence projects.

Ph.D. in Corporate Law at ISCTE - Lisbon University Institute, in 2015. LL.M. in Private Law at University of Lisbon Law School, in 1998. LL.M. in Public Law at Catholic University (Lisbon) Law School, in 1993. Law Degree at Catholic University (Lisbon) Law School, in 1988. PostDoc in Law at Instituto Jurídico of the Faculty of Law of the University of Coimbra, in 2022.

Business manager and entrepreneur with over 30 years of experience in Portugal, Spain, Morocco, Brasil and Angola. Experienced Guest Teacher since 1995 with a demonstrated history of working in the higher education industry. Strong education and professional skilled in Sales Management, Negotiation, Marketing Management and Business Planning,

Mónica Mendes Ferreira is a Visiting Assistant Professor at ISCTE Business School and a researcher at BRU. She works in the social sciences area(s), emphasizing Economics and Management. Her academic background is interdisciplinary, combining a degree in Marketing and Communication, a Postgraduate Diploma in Organizational Behavior and Management, and a PhD in management in the marketing specialty with the theme of Human-Artificial Intelligence Engagement. She published scientific articles in top journals with collaborators(s) in co-authorship, 2 book chapters, and proceedings at conferences. Have extensive teaching experience, from bachelor's in Marketing and Management to different master's and Post Degree and Executive Education. At a professional level, over 20 years of experience in different sectors such as FMCG, Mass Media, Advertising Agencies, Associations, and Consulting. Her current research interests include consumer behaviour, digital marketing, social media, branding, communication, tourism marketing and the connections between marketing and VR, AR and AI.