News
In the complex context in which we live, some companies have tried to reinvent their activities by launching initiatives to diversify products and services, meeting new needs and having social responsibility actions.
For this reason, the Marketing FutureCast Lab - Iscte developed the initiative "3 Minutes to Inspire Portugal", in partnership with RTP, with the goal of raising awareness for the companies that were able to implement alternative plans to strengthen or boost their businesses.
The first episode features our Alumnus Sérgio Vieira (360 Imprimir / 360 Hyper) and the comment of our Professor Hélia Pereira. The 2nd Episode of this project will be with the company HJDP, from Abrantes, and with the conclusions of our Professor José Pedro Dionísio.
Therefore, 3 Minutes to Inspire Portugal is an initiave that aims to show how Portuguese companies have adapted to the challenges posed by the Covid-19 pandemic, reinventing themselves in innovative ways.