Sports Marketing
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Dates & Courses
- Consumer Behaviour Trends
- Brand Management and Marketing Communication
- Corporate Negotiation and Influence
- Leading High Performance Teams
- International Financial Management
- Leadership and Strategic Knowledge
- Innovative Business Modelling
- Cross Cultural Communication and Negotiation
- Management Consulting Essentials - Think Like a Consultant
- Financial Risk Management
- International Business
- Sports Marketing
- Applications and Fees
- Housing
- Discover Lisbon
- FAQ
Programme
This course aims to prepare the students to do a sports Marketing plan.
At the end of this course, students should know how:
- To know the main concepts of the Sports Marketing;
- To develop a strategy and a Marketing plan for organizations with approach in the Sport (rendering of sportive services and sponsors).
Faculty
Prof. Pedro Dionísio
- Marketing Professor at Iscte Business School; Director of the Bachelor in Marketing Management;
- Member of the Strategic and Scientific Council of FutureCast Lab;
- He has his own company, where he does consulting projects and market research. And, it has 2 best-sellers published: Mercator and Publicitor.
-
Dates & Courses
- Consumer Behaviour Trends
- Brand Management and Marketing Communication
- Corporate Negotiation and Influence
- Leading High Performance Teams
- International Financial Management
- Leadership and Strategic Knowledge
- Innovative Business Modelling
- Cross Cultural Communication and Negotiation
- Management Consulting Essentials - Think Like a Consultant
- Financial Risk Management
- International Business
- Sports Marketing
- Applications and Fees
- Housing
- Discover Lisbon
- FAQ
CONTACT
Júlia Tavares
(+351) 210 464 328
short-term.ibs@iscte-iul.pt