Marketing

Daniela Langaro is assistant professor at ISCTE-IUL (Portugal), visiting professor at Catolica Lisbon (Portugal) and collaborated for 5 years with Vlerick Business School (Belgium). Following her 15 years of experience in marketing in companies from Consumer Packaged Goods (Unilever, Procter and Gamble and Danone) and OTC (Angelini Farmacêutica), Langaro moved to academia in 2012. Her general research interests involve issues in internet marketing, social media, brand communications and brand management.

Álvaro Dias é professor universitário desde 1995, lecionando sobretudo nas áreas da Turismo, Marketing e Empreendedorismo. Paralelamente tem exercido a atividade de consultoria em entidades como: Ministério da Economia, IAPMEI, AIP, AEP, AERLIS, GNR, ACT, CCP, Turismo de Portugal e dezenas de empresas.  Possui dois doutoramentos distinguidos com a menção (cum laude): um em Gestão com especialidade em Marketing e outro em Turismo, Mestre em Estratégia, MBA e licenciado em Gestão. Possui ainda uma pós-graduação em E-business. Atual diretor do Mestrado de Gestão da Hospitalidade e Turismo do ISCTE-IUL. Dirigiu o departamento de Ciências Económicas e Empresariais da UAL. Foi diretor do Mestrado e da Licenciatura em Marketing e co-diretor da Licenciatura em Gestão do ISG. Foi também diretor do Mestrado em Gestão de Destinos Turísticos da Universidade Lusófona. Autor de 24 livros e de mais de 150 artigos em publicações internacionais de referência. Foi distinguido em 2022 com a Medalha D. Nuno Álvares Pereira de mérito da GNR e diploma de Louvor. Em 2021, recebeu o prémio de investigação da Cátedra de Turismo Inteligente da Junta de Andalucía e da Universidade de Sevilha. O artigo Entrepreneurship role on dynamic capabilities: A longitudinal study on Brazilian and Portuguese firms, elaborado em co-autoria, foi nomeado para o Best Paper Prize da Special Conference da Strategic Management Society, em 2011. Orientou 2 pós-doutoramentos, 14 doutoramentos e 235 mestrados. A sua experiência internacional como Professor Visitante passa por Angola, Brasil, Bolívia, México, Peru, Colombia, Espanha, Polónia, Roménia e Finlândia.

Ana Brochado is an economist and professor of management at the ISCTE-Instituto Universitário de Lisboa - Lisbon University Institute and a researcher at DINAMIA’CET-Centre for Socioeconomic and Territorial Studies. She coordinated and taught several courses (bachelor, master, Ph.D., executive education) including econometrics, quantitative methods applied to competition and regulation, consumer behavior, and market research and research methods. She is the President of the 'Direção Regional do Centro e Alentejo' - Ordem dos Economistas.She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years (ISCTE Business School) and coordinated the PhD in Tourism Management. She joined the General Council of ISCTE. She worked for more than one decade as Senior Economist for the Portuguese Competition Authority (AdC) and the Securities Commission (CMVM). She joined the Strategic Board of Compete2020 as an expert in policy evaluation methods. She is an external expert on the European Commission.She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods, a PhD in Management, and Habilitation in Marketing. Her main research interests are economics and management. She has authored or co-authored over 80 publications in top international journals in these fields, wrote over 40 book chapters and presented over 200 talks at international conferences. Her research received over 2500 citations.Ana Brochado is an economist and professor

Business Consulting Manager na Havas Media, Grupo Havas, com background em Agências de Media Multinacionais e experiência na gestão de meios omnicanal em sectores como Automóvel, Grande Distribuição, Saúde, Banca, Retalho, entre outros. Formador na Academia APAN. Mestre em Marketing pelo ISEG com trabalho desenvolvido na área de redes organizacionais.

Prof. Helena Rodrigues holds a PhD in Management-Specialization in Marketing at ISCTE-IUL, Lisbon, Portugal. She received her B.Sc. and M.Sc. degrees in Marketing from ISLA-Lisboa and Laureate. She has worked for global Asset Management Banks and in the Marketing Department for a Global Pharmaceutical Company. She lectures Marketing at ISCTE-IUL and Tourism Marketing at Universidade Católica Portuguesa . Her main research is in the area of Medical Tourism, Wellness and Health Tourism, Service Quality, Social Media and Higher Education.

Gestor de negócios e empresário com mais de 30 anos de experiência em Portugal, Espanha, Marrocos, Brasil e Angola. Professor convidado desde 1995, especializado em Direcção Comercial, Gestão de Vendas, Negociação, Gestão de Marketing e Planeamento de Negócios.

Ricardo Godinho Bilro is an Assistant Professor of Marketing at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree levels. He earned his PhD in Management with a specialization in Marketing from ISCTE Business School. Ricardo serves as the coordinator for the Erasmus Mundus joint Master’s degree in Tourism Development & Culture (TourDC) and is a guest lecturer at the University of Glasgow and the University of Malta for this program. As a researcher at ISCTE’s Business Research Unit, Ricardo’s research interests include Digital Transformation, Technology Adoption, and Social Media Marketing. His research has been published in various international scientific journals, such as the Journal of Business Research, the International Journal of Contemporary Hospitality Management, the Journal of Product & Brand Management, and the Journal of Hospitality Marketing and Management. He has also presented his work at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, and Academy of Marketing. Ricardo has received several awards for his contributions, including the best teacher award for the postgraduate program in Digital Marketing at ISCTE Executive Education in 2022, the best paper award at TomiWorld 2017, and the best conference paper in GAMMA-GFMC 2019.

Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world.  Sandra Loureiro is in the position 21 among the 8623 researchers in Marketing. Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the BRU and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). She is also in the Scientific consulting body of (i) EuroMed and Euromed Research Business (EMRBI), (ii) AIRSI Conference and in relation to the Spanish Journal of Marketing-ESIC, (iii) CEO - Centro de Investigação de Economia e das Organizações, among others the scientific Committees. Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*), Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Travel Research (ABS 4), Journal of Business Research (ABS 3), International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others). Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for the Uncompromising Service as a Conference Co-Chair. Best Reviewer Award by Psychology & Marketing for the year 2021.