Brand Management and Marketing Communication
-
Dates & Courses
- Consumer Behaviour Trends
- Brand Management and Marketing Communication
- Corporate Negotiation and Influence
- Leading High Performance Teams
- International Financial Management
- Leadership and Strategic Knowledge
- Innovative Business Modelling
- Cross Cultural Communication and Negotiation
- Management Consulting Essentials - Think Like a Consultant
- Financial Risk Management
- International Business
- Sports Marketing
- Applications and Fees
- Housing
- Discover Lisbon
- FAQ
Programme
This course aims to combine a perspective of brand management and marketing communication with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
Faculty
Prof. João Faria Gomes
- MA in Management at Universidade Católica, Portugal;
Guest Professor at Iscte; - Specialization in Business Strategy, Brand Strategy, Brand Management, Brand Identity, Marketing.
- Brand Management and Marketing Communication
-
Dates & Courses
- Consumer Behaviour Trends
- Brand Management and Marketing Communication
- Corporate Negotiation and Influence
- Leading High Performance Teams
- International Financial Management
- Leadership and Strategic Knowledge
- Innovative Business Modelling
- Cross Cultural Communication and Negotiation
- Management Consulting Essentials - Think Like a Consultant
- Financial Risk Management
- International Business
- Sports Marketing
- Applications and Fees
- Housing
- Discover Lisbon
- FAQ
CONTACT
Júlia Tavares
(+351) 210 464 328
short-term.ibs@iscte-iul.pt