Programme

These are challenging times for international business. Barriers to trade and FDI are on the rise. However the benefits for corporations.
In this course the students must learn how to identify the main opportunities and risks brought by foreign markets entry, both in the framework of decision making and search for research topics in this field.

Syllabus >

Faculty

Prof. Luís Martins

• Invited Professor of Marketing Management, Operational Marketing and International Business Analysis at ISCTE Business School;
• Exercise of functions in the areas of sales and marketing in the mass consumption sector in national and multinational companies with leading positions.