Business Analytics

[1] Discipline support sheets.[2] Laureano, R. & Botelho, M. (2022). IBM SPSS Statistics: o Meu Manual de Consulta Rápida, 4ª Edição, Edições Sílabo.[3] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Boston: Cengage. [4] Larose, D. & Larose, C. (2015). Data Mining and Predictive Analytics. Second Edition. Hoboken: John Wiley & Sons, Inc.

[1] Camm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D., & Williams, T. (2015). Essentials of Business Analytics, Cengage Learning.[2] Laureano, R. (2020). Testes de Hipóteses e Regressão: O meu manual de consulta rápida. Edições Sílabo.

Folhas de apoio às aulas elaboradas pelo docente.Artigos científicos indicados pelo docente.Struhl, S. (2015). Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science Series). Kogan Page.

Feldman, R. and James Sanger, J. (2006). The Text Mining Handbookx\: Advanced Approaches in Analyzing Unstructured Data. Cambridge University Press.Srivastava, A.N. and Sahami, M. (2009). Text Mining: Classification, Clustering, and Applications. Chapman & Hall/CRC.Weiss, Indurkhya, Zhang, Damerau (2005). Text Mining: Predictive Methods for Analyzing Unstructured Information. Springer

Camm, J., Cochran, J., Fry, M., Ohlmann, J. (2021). Business Analytics, Cengage.Laursen, Gert H. N. & Thorlund, Jesper (2017) Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Second Edition, Wiley.Santos, M. & Ramos, I. (2009). Business Intelligence: Tecnologias da Informação na Gestão de Conhecimento, 2ª Edição, Lisboa, Portugal: FCA.Schniederjans, M. J., Schniederjans, D. G., & Starkey, C. M. (2014). Business analytics principles, concepts, and application what, why, and how. Pearson.Venkatesan, R, Farris, P. Wilcox R. (2014) Cutting Edge Marketing Analytics: Real World Cases and Datasets for Hands On Learning. Pearson/FT Press.

Brennan, K. (2009). A Guide to the Business Analysis Body of Knowledge (BABOK Guide). IIBA.Isson, J. P. & Harriott, J. (eds) (2013) Win with advanced business analytics: creating business value from your data, John Wiley & SonsPalmatier, Robert & Sridhar, Shrihari (2017) Marketing Strategy: Based on First Principles and Data Analytics, Palgrave.Provost, F., & Fawcett, T. (2013). Data Science for Business Fundamental principles of data mining and data-analytic thinking. Sebastopol, CA: O?Reilly. Sharda, Ramesh, Dursun Delen & Efraim Turban (2015) Business Intelligence and Analytics: Systems for Decision Support (10/E). Pearson.Siegel, E. (2013). Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Hoboken, NJ: Wiley.Winston, Wayne L. (2014) Marketing Analytics Data-Driven Techniques with Microsoft Excel, Wiley.

Barney, J. & Hesterley S. (2019) Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition, Pearson.Grant, R. (2018) Contemporary Strategy Analysis (10th edition), Wiley.Pearce, J. & Robison, R. (2013) Strategic Management, 13th Edition, MacGraw-hill Higher Education.Sharda, R., Delen, D., & Turban, E. (2018) Business intelligence, analytics, and data science: A managerial perspective. Pearson.

Breznik, L. & D. Hisrich, R. (2014) Dynamic capabilities vs. innovation capability: Are they related? Journal of Small Business and Enterprise Development, 21(3), 368-384.Eisenhardt, K. & Martin, J. (2000) Dynamic capabilities: What are they? Strategic Management Journal, 21(10/11), 1105-1121.Gebauer, H. (2011) Exploring the contribution of management innovation to the evolution of dynamic capabilities. Industrial Marketing Management, 40(8), 1238-1250.

Ramakrishnan , Raghu; Gehrke, Johannes. Database Management Systems. 3rd Edition. McGrawHill. 2003Perreira, J. Tecnologia de Base de Dados" FCA Editora de Informática, 1998Damas, L. SQL - Structured Query Language " FCA Editora de Informática, 2005Kimball R, Ross M. The Data Warehouse Toolkit. 3rd ed. John Wiley & Sons; 2013.Kimball R, Caserta J, ?The Data Warehouse ETL Toolkit?, Wiley, 2004

Gorelik, Alex. The Enterprise Big Data Lake: Delivering the Promise of Big Data and Data Science. 1st Edition, O?Reilly, 2019

Larose, D. & Larose, C. (2015). Data Mining and Predictive Analytics (Wiley Series on Methods and Applications in Data Mining), 2nd edition, Wiley.Lopez, C. (2022). Machine Learning. Supervised Learning with SPSS Modeler, Scientific Books.Quinn, J. (2020). The Insider' Guide to Predictive Analytics, Smart Vision Europe.Wendler, T. & Gröttrup, S. (2021). Data Mining with SPSS Modeler: Theory, Exercises and Solutions, 2nd edition, SpringerWitten, I., Frank, E. & Hall, M. (2011). Data Mining: Practical Machine Learning Tools and Techniques, 3rd edition, Morgan Kaufmann.

Gama, J., Carvalho, A., Faceli, K., Lorena, A., & Oliveira, M. (2012). Extração de Conhecimento de Dados: Data Mining, Edições Sílabo.Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2010). Multivariate Data Analysis, 7th edition, Prentice Hall.Hastie, T., Tibshirani, R., Friedman, J., Hastie, T., Friedman, J., & Tibshirani, R. (2009). The Elements of Statistical Learning, Vol. 2, Springer.Laureano, R. (2020). Testes de Hipóteses e Regressão: o Meu Manual de Consulta Rápida, Edições Sílabo.McCormick, K., Abbott, D., Brown, M., Khabaza. T., & Mutchler, S. (2013). IBM SPSS Modeler Cookbook, PacktRocha, M., Cortez, P. & Neves, J. (2008). Análise Inteligente de Dados - Algoritmos e Implementação em Java, FCA.Salcedo, J. & McCormick, K. (2017). IBM SPSS Modeler Essentials: Effective techniques for building powerful data mining and predictive analytics solutions, Packt.Santos, M. & Ramos, I. (2009). Business Intelligence: Tecnologias da Informação na Gestão de Conhecimento, 2ª Edição, FCA.Vasconcelos, J., & Barão, A. (2017). Ciência dos Dados nas Organizações: Aplicações em Python, FCA.

McElreath, R. (2020). Statistical rethinking: A Bayesian course with examples in R and STAN (2nd ed.). CRC Press.Kruschke, J. K. (2015), Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan. Academic Press / Elsevier.Reich, B. J., S. K. Ghosh (2019), Bayesian Statistical Methods, Boca Raton: Chapman and Hall/CRCSlides aulasVários artigos científicosCódigos R

Albert, J., H. Jingchen (2020), Probability and Bayesian Modeling, Boca Raton: CRC Press/Taylor & Francis Group.Depaoli, S. (2021). Bayesian structural equation modeling. The Guilford Press. Heard, N. (2021), An Introduction to Bayesian Inference, Methods and Computation, Berlin: Springer Cham.Levy, R., Mislevy, R. J. (2016), Bayesian Psychometric Modeling, 1st Edition. Boca Raton: Chapman and Hall/CRCMartin, O., R. Kumar, J. Lao (2022), Bayesian Modeling and Computation in Python, CRC Press.Theodoridis, S. (2020),Machine Learning: A Bayesian and Optimization Perspective, Elsevier Ltd.Durr, O., B. Sick (2020), Probabilistic deep Learning, Manning Publications Co.

Bahga, A. & Madisetti, V. (2016). Big Data Science & Analytics: A Hands-On Approach. VPT.Li, K. C., Jiang, H., Yang, L. T., & Cuzzocrea, A. (2015). Big data: Algorithms, analytics, and applications. CRC Press.Leskovec, J., Rajaraman, A. & Ullman, J.D. (2020). Mining of Massive Datasets. 3rd Edition, Cambridge University Press.Melcher, K. & Silipo, R. (2020) Codeless Deep Learning with KNIME. Packt Publishing.

Berthold, M.R., Borgelt, C., Höppner, F., Klawonn, F. & Silipo, R. (2020). Guide to Intelligent Data Science: How to Intelligently Make Use of Real Data. 2nd Edition, Springer International Publishing.Marz, N. & Warren, J. (2015). Big Data: Principles and best practices of scalable realtime data systems. Manning Publications. Ragsdale, C. (2015). Spreadsheet Modeling & Decision Analysis: A practical introduction to business analytics. 7th Edition, Cengage Learning.Ryza, S., Laserson, U., Owen, S., & Wills, J. (2015). Advanced Analytics with Spark: Patterns for Learning from Data at Scale. O'Reilly Media.

Blokdyk, Gerardus. Design sprint: Standards Requirements. CreateSpace Publishing. 2018.Finlay, Steven. Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies. 3rd Edition. Relativistic, 2018.Power, Daniel and Heavin, Ciara. Decision Support, Analytics, and Business Intelligence. 3rd Edition. Business Expert Press. 2017.Schmidt, Marty. Business Case Guide. Everything you need to know about business case analysis. Solution Matrix. 3rd edition. 2020. Wysocki, Robert. Effective Project Management: Traditional, Agile, Extreme, Hybrid. 8th edition. Wiley.

Chapman, P., Clinton, J., Kerber, R., Khabaza, T., Reinartz, T., Shearer, C. & Wirth, R. (2000). CRISP-DM 1.0 - Step-by-step Data Mining Guide, The CRISP-DM consortium.IBS (2020). Regras de Elaboração de Dissertação ou Trabalho de Projeto de Mestrado, Iscte-Business School.Kitchenham, B. (2004). Procedures for Performing Systematic Reviews, Joint Technical Report TR/SE-0401, Keele University.Peffers, K., Tuunanen, T., Gengler, C., Rossi, M., Hui, W., Virtanen, V., & Bragge, J. (2006). The Design Science Research Process: A Model for Producing and Presenting Information Systems Research, Paper presented at the First International Conference on Design Science Research in Information Systems and Technology (DESRIST 2006), Claremont, CA.Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students, 8th Edition, Pearson.vom Brocke, J., Hevner, A., & Maedche, A. (Eds.) (2020). Design Science Research. Cases., Springer.

Øvretveit, J. (2008). Writing a scientific publication for a management journal. Journal of Health Organization and Management, 22, 2, 189-206.Barañano, Ana Maria (2008). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo.Bhattacherjee, A. (2012). Social Science Research: Principles, Methods, and Practices, 2nd edition, University of South Florida, Scholar Commons.Brennan, K. (2009). A Guide to the Business Analysis Body of Knowledge (BABOK Guide). IIBA.Camm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D., & Williams, T. (2015). Essentials of Business Analytics, Cengage Learning.Ethridge, D. (2004), Research methodology in applied economics, 2nd ed., Blackwell Publishing.Flick, Uwe (2018). An Introduction to Qualitative Research, 6th Edition, London, Sage Publications.Laursen, Gert & Thorlund, Jesper (2010) Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley.Gastel, B., & Day, R. (2016). How to Write and Publish a Scientific Paper, 8th Edition, Greenwood.Oliveira, Luís Adriano (2011). Dissertação e Tese em Ciência e Tecnologia Segundo Bolonha. Lisboa: LIDELProvost, F., & Fawcett, T. (2013). Data Science for Business Fundamental principles of data mining and data-analytic thinking. Sebastopol, CA: O'Reilly.Schniederjans, M. J., Schniederjans, D. G., & Starkey, C. M. (2014). Business analytics principles, concepts, and application what, why, and how. Pearson.Uma Sekaran e Bougie Roger (2010) Research Methods for Business, 5ª edição, John Wiley and Sons.

Definida pelo orientador / Defined by supervisorFisher, C. (2007). Researching and writing a dissertation: A guidebook for business students. Essex: Prentice HallLaursen, Gert & Thorlund, Jesper (2010) Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley.Oliveira, Luís Adriano (2011). Dissertação e Tese em Ciência e Tecnologia Segundo Bolonha. Lisboa: LIDELUma Sekaran e Bougie Roger (2010) Research Methods for Business, 5ª edição, John Wiley and SonsCamm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D., & Williams, T. (2015). Essentials of Business Analytics, Cengage Learning.

Øvretveit, J. (2008). Writing a scientific publication for a management journal. Journal of Health Organization and Management, 22, 2, 189-206.Brennan, K. (2009). A Guide to the Business Analysis Body of Knowledge (BABOK Guide). IIBA.Pidd, M. (2003). Tools for thinking: Modelling in Mangement Science. West Sussex: Wiley.Provost, F., & Fawcett, T. (2013). Data Science for Business Fundamental principles of data mining and data-analytic thinking. Sebastopol, CA: O?Reilly.

Definida pelo orientador / Defined by supervisorBell, Judith (2005). Doing Your Research Project: a guide for first-time researchers in education and social science. 4th ed. Buckingham: Open University Press.Fisher, C. (2007). Researching and writing a dissertation: A guidebook for business students. Essex: Prentice HallLaursen, Gert & Thorlund, Jesper (2010) Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley.Oliveira, Luís Adriano (2011). Dissertação e Tese em Ciência e Tecnologia Segundo Bolonha. Lisboa: LIDELUma Sekaran e Bougie Roger (2010) Research Methods for Business, 5ª edição, John Wiley and SonsCamm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D., & Williams, T. (2015). Essentials of Business Analytics, Cengage Learning.

Øvretveit, J. (2008). Writing a scientific publication for a management journal. Journal of Health Organization and Management, 22, 2, 189-206.Brennan, K. (2009). A Guide to the Business Analysis Body of Knowledge (BABOK Guide). IIBA.Pidd, M. (2003). Tools for thinking: Modelling in Mangement Science. West Sussex: Wiley.Provost, F., & Fawcett, T. (2013). Data Science for Business Fundamental principles of data mining and data-analytic thinking. Sebastopol, CA: O?Reilly.