Brand Management and Marketing Communication

Programme

This course aims to combine a perspective of brand management and marketing communication with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.

At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.

 

Lecturer:

a

Prof. João Faria Gomes

  • MA in Management at Universidade Católica, Portugal; 
    Guest Professor at Iscte;
  • Specialization in Business Strategy, Brand Strategy, Brand Management, Brand Identity, Marketing.
  • Brand Management and Marketing Communication

Application

Contact

Patrícia Pinheiro 

(+351) 210 464 257

short-term.ibs@iscte-iul.pt