This course aims to provide students with a comprehensive understanding of the transformative impact of Artificial Intelligence (AI) on business innovation processes, equipping them with the tools and knowledge needed to lead innovative initiatives in organizations that seek to compete in a highly technological and dynamic environment.

At the end of the course, students will be able to:
  - Understand the fundamental concepts of AI in the context of innovation

  - Identify opportunities for applying AI to generate a competitive advantage
  - Understand innovation processes supported by AI tools

  - Understand the ethical and practical challenges of AI in innovation. ventures

Syllabus >

Faculty

Prof. Nuno Santos Invited Assistant Professor at Iscte Business School Focused on Business Analytics and data-driven decision-making His research interests include churn prediction, machine learning applications, and analytics in marketing and management contexts