Acreditações
Propinas UE (2025/2026)
Propinas fora da UE (2025/2026)
Plano de Estudos para 2025/2026
| Unidades curriculares | Créditos | |
|---|---|---|
| 1º Ano | ||
|
Gestão de Marcas
6.0 ECTS
|
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Comportamento do Consumidor e Marketing Research
6.0 ECTS
|
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|
Gestão de Canais de Distribuição
3.0 ECTS
|
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|
Inovação e Criatividade em Marketing
6.0 ECTS
|
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|
Métodos Quantitativos Aplicados ao Marketing
6.0 ECTS
|
||
|
Marketing Relacional
6.0 ECTS
|
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|
Gestão de Comunicação
3.0 ECTS
|
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|
Marketing Digital e Social Media
6.0 ECTS
|
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|
Estratégia de Marketing
6.0 ECTS
|
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|
Novas Tendências do Marketing
3.0 ECTS
|
||
|
Animação de Equipas Comerciais e Negociação
3.0 ECTS
|
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| 2º Ano | ||
|
Seminário de Investigação em Marketing
6.0 ECTS
|
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|
Dissertação em Marketing
54.0 ECTS
|
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|
Trabalho de Projecto em Marketing
54.0 ECTS
|
Objetivos
The Master’s in Marketing at Iscte Business School aims to provide students with advanced knowledge in marketing, integrating both theoretical foundations and practical applications.
The program emphasizes strategic thinking, consumer behavior analysis, brand management, and digital marketing, ensuring that students develop expertise in both traditional and emerging marketing tools. A strong focus is placed on market research, analytics, and decision-making, equipping students with the ability to interpret data effectively.
Designed for a globalized market, the program offers international study trips, exchange opportunities, and collaborations with accredited business schools worldwide. Innovation and adaptability are key pillars, encouraging students to explore emerging trends such as artificial intelligence and big data in marketing. Ethical and sustainable marketing practices are also integrated, ensuring responsible decision-making.
With close to 100% employability, the program fosters professional development through networking events, industry partnerships, and career support services. Students engage with real-world business challenges, gaining practical experience that prepares them for leadership roles in marketing.
The Master’s in Marketing at Iscte stands out for its rigorous curriculum, international exposure, and strong industry connections, making it a top choice for those seeking to advance in the field.
Objective 1: Display effective written communication skills, including the following aspects: produce a well-structured document; demonstrate that the key messages have been clearly identified; express theoretical arguments to a specific application; summarize ideas and conclusions.
Objective 2: Display effective oral communication skills, including the following aspects: select the appropriate format for a given presentation; demonstrate confidence and that the communication was well-prepared; develop and make presentations with impact.
Objective 3: Develop critical thinking skills, including the following aspects: select and interpret relevant data and references from academic and non-academic sources; identify and debate ethical issues in business and management; formulate well-supported conclusions or solutions, apply appropriate methodologies or formulas to analyze and assess business issues and problems.
Objective 4: Demonstrate broad knowledge in terms of scientific research in marketing including the following aspects: support a literature review recognizing the differences in terms of conceptual definition approaches, compare and choose the best methodological options in terms of a specific scientific research, integrate results and justify conclusions.
Objective 5: Demonstrate skills in terms of the ability to solve problems with strategic thinking including the following aspects: to analyze firms, industries and market performance evaluating marketing information in a critical way, incorporate qualitative and quantitative tools to manage marketing planning, evaluate marketing opportunities to recombine resources in novel ways.