Programme

This course aims to prepare the students to do a sports Marketing plan.

At the end of this course, students should know how:

• To know the main concepts of the Sports Marketing;
• To develop a strategy and a Marketing plan for organizations with approach in the Sport (rendering of sportive services and sponsors).

Syllabus >

Faculty

Prof. Pedro Dionísio

• Marketing Professor at Iscte Business School; Director of the Bachelor in Marketing Management;
• Member of the Strategic and Scientific Council of FutureCast Lab;
• He has his own company, where he does consulting projects and market research. And, it has 2 best-sellers published: Mercator and Publicitor.